The Pr Masterclass
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The Pr Masterclass
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Author : Alex Singleton
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-06
The Pr Masterclass written by Alex Singleton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-06 with Business & Economics categories.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Pr In A Week
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Author : Brian Salter
language : en
Publisher: Hachette UK
Release Date : 2012-06-15
Pr In A Week written by Brian Salter and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-15 with Business & Economics categories.
Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR
The Documentary Filmmaking Master Class Second Edition
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Author : Betsy Chasse
language : en
Publisher: Simon and Schuster
Release Date : 2026-01-20
The Documentary Filmmaking Master Class Second Edition written by Betsy Chasse and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-01-20 with Performing Arts categories.
"A realist with a sense of humor, Chasse is both stringent and encouraging as she covers every aspect of creating a successful production." —Booklist starred review How to Make and Distribute a Documentary without Losing Your Mind or Going Broke Documentary filmmaking requires more than just a passion for the subject––whether it be one’s personal story or that of someone else, a historical event or a startling discovery, a political movement or a heinous crime. Making a documentary and getting it in front of an audience requires determination, careful planning, money, and a strong production team. With over thirty years of experience in filmmaking, author Betsy Chasse mentors readers every step of the way with a down-to-earth approach and invaluable advice. Chapters cover topics such as: Choosing a Subject Developing a Business Plan Securing Financial Backing Assembling a Production Team Nailing Interviews and Shooting B-Roll Getting through Post-Production Distributing and Marketing the Film The new edition enhances the well-regarded original title to adapt to the quick-changing media landscape, with all-new sections on updating revenue models for streaming, making the most of self-distribution and festivals, creating an algorithm-friendly marketing strategy, building your personal brand, and using AI tools thoughtfully. Both novices and experienced filmmakers will benefit from this all-inclusive guide. With the right knowledge, persistence, and The Documentary Filmmaking Master Class in their camera bags, readers will not only turn their visions into reality, they’ll be able to share the results with others and navigate the process with confidence.
Adobe Photoshop Master Class
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Author : John Paul Caponigro
language : en
Publisher:
Release Date : 2003
Adobe Photoshop Master Class written by John Paul Caponigro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Adobe Photoshop Master Class: John Paul Caponigro, 2nd Edition is no ordinary book on Photoshop. It is a true master class by renowned artist and photographer John Paul Caponigro, in which he shares his insights and discoveries as a visual artist. Although the book contains step-by-step tutorials that deconstruct some of Caponigro s most inspirational photographic works, the emphasis is on technique and visual problem solving, enabling you to take the concepts and apply them to your own unique projects. Updated for Photoshop 7, the revised edition of this master class includes numerous new and revised chapters that explain how to achieve color accuracy and extend dynamic range, direct attention through focus, control atmospheric perspective, and more. You don t have to be a professional photographer to appreciate and learn from this beautiful and informative book Caponigro starts out with a section covering Photoshop essentials before moving on to more advanced artistic techniques.
Pr In A Week
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Author : Brian Salter
language : en
Publisher:
Release Date : 2016
Pr In A Week written by Brian Salter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic books categories.
Pr School
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Author : NATALIE. TRICE
language : en
Publisher: Silverwood Books
Release Date : 2019-11-29
Pr School written by NATALIE. TRICE and has been published by Silverwood Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with categories.
Would you love to have a piece of the PR pie, but aren't sure how to make it happen? Do you ever read magazines and just know your products would look fantastic on those pages but don't know how to get them there? Have you got a phenomenal story to tell but need some guidance when it comes to getting it into a national newspaper? My name is Natalie Trice and after more than 20 years of working in the PR industry, I've put my experience and expertise into PR School. Whether you're an artist or an author, a yoga teacher or a personal trainer, a nutritionist or a stylist, this book will help you get to grips with PR and self-promotion, so you can confidently tell your story and truly shine.
Forthcoming Books
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Author : Rose Arny
language : en
Publisher:
Release Date : 2002-02
Forthcoming Books written by Rose Arny and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02 with American literature categories.
Asian Hotel Catering Times
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Author :
language : en
Publisher:
Release Date : 2004
Asian Hotel Catering Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Hospitality industry categories.
Adobe Acrobat 5 Master Class
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Author : Pattie Belle Hastings
language : en
Publisher: Adobe Press
Release Date : 2003
Adobe Acrobat 5 Master Class written by Pattie Belle Hastings and has been published by Adobe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
This Adobe guide presents projects for mastering Acrobat interactivity, multimedia presentations, and e-books. Techniques for making movies, embedding sound, and integrating PDF's into Web sites are all taught with illustrations.
Annus Horribilis
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Author : Ann Treneman
language : en
Publisher: Gibson Square Books
Release Date : 2009
Annus Horribilis written by Ann Treneman and has been published by Gibson Square Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Humor categories.
Formed in 1904, the Alpha Physical Culture Club of Harlem was America’s first African American athletic club. Conrad Norman, its Jamaican-born founder, hoped to address rampant lung disease among blacks living in New York City’s overcrowded tenements by providing proper exercise facilities they could use without bias. The club’s basketball team, the Alpha Big Five, became nationally famous during the 1910s while sticking faithfully to the strictest amateur ideals. But the times were changing. The Alphas' version of pure sport for its own sake was threatened by other black fives with visions of play-for-pay, led by team owners like fellow Caribbean immigrant Robert Douglas. Which ideal would prevail? The future of basketball was at stake. The author is Claude Johnson, founder and C.E.O. of Black Fives, Inc. and BlackFives.com. The book includes a foreword by world renowned D.J., sneaker aficionado, publisher, voiceover artist, television personality, record label owner, writer, radio host, M.C, author, and film director Bobbito García. Also includes a Reader Discussion Guide at the end of the book.