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The Media


The Media
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The Media And Political Process


The Media And Political Process
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Author : P. Eric Louw
language : en
Publisher: SAGE
Release Date : 2005-05-20

The Media And Political Process written by P. Eric Louw and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-20 with Language Arts & Disciplines categories.


The Media and Political Process examines the increasingly topical subject of the political process and assesses: The nature of the relationship between mass media and the political process The impact of media-ization on existing political frameworks The implications of media-ized politics Eric Louw uses a number of case-studies including political, celebrity, war and terrorism to provide a media studies perspective on how media workers (journalists, public affairs officers, spin-doctors) impact upon the political process. The book also considers the media's role in promoting a range of twentieth century ideologies and emerging dominant discourses.



The Media Monopoly


The Media Monopoly
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Author : Ben H. Bagdikian
language : en
Publisher: Boston : Beacon Press
Release Date : 1983

The Media Monopoly written by Ben H. Bagdikian and has been published by Boston : Beacon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.




The Media


The Media
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Author : Daniele Albertazzi
language : en
Publisher: Routledge
Release Date : 2013-09-13

The Media written by Daniele Albertazzi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Social Science categories.


Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.



Critical Approach To The Media In Civic Education


Critical Approach To The Media In Civic Education
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Author : Mark Taylor
language : en
Publisher: Council of Europe
Release Date : 2002-01-01

Critical Approach To The Media In Civic Education written by Mark Taylor and has been published by Council of Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Political Science categories.


This report is based on the findings of the three-year project which examined the media's influence on the lives of young people throughout Europe. It discusses educational methods for raising the critical awareness of pupils about the power of the media (including television programmes and advertising), as well as providing practical suggestions for materials and projects. The report looks at the background of the project and outlines details of the workshops involving teachers and some international projects involving classes from different European countries.



Communism Capitalism And The Mass Media


Communism Capitalism And The Mass Media
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Author : Colin Sparks
language : en
Publisher: SAGE
Release Date : 1997-12-08

Communism Capitalism And The Mass Media written by Colin Sparks and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-08 with Language Arts & Disciplines categories.


Colin Sparks provides a challenging reassessment of the impact of the collapse of communism on the media systems of Eastern Europe. He analyzes both the changes themselves and their implications for the ways in which we think about the mass media, while also demonstrating that most of the orthodox accounts of the end of communism are seriously flawed. There are much greater continuities between the old system and the new than are captured by the theories that argue that there has been a radical and fundamental change. Instead of marking the end of critical inquiry or the end of history, as some have suggested, Sparks argues that the collapse of the communist systems demonstrates how very limited and frequently incorrect the main ways of discussing the mass media are. He concludes with a provocative discussion of the ways in which we need to modify our thinking in the light of these developments.



The Media And The Public


The Media And The Public
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Author : Stephen Coleman
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-13

The Media And The Public written by Stephen Coleman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-13 with Social Science categories.


The Media and the Public explores the ways a range of media, from the press to television to the Internet, have constructed and represented the public. Provides a new synthesis of recent research exploring the relationship between media and their publics Identifies ways in which different publics are subverting the gatekeeping of mainstream media in order to find a voice and communicate with others Situates contemporary media-public discourse and relationships in an historical context in order to show the origin of contemporary public/political engagement Creates a theoretical expansion on the role of the media in accessing or denying the articulation of public voices, and the ways in which publics are harnessing new media formats to produce richer and more complex forms of political engagement



Questioning The Media


Questioning The Media
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Author : John Downing
language : en
Publisher: SAGE
Release Date : 1995-03-15

Questioning The Media written by John Downing and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-15 with Language Arts & Disciplines categories.


'Clearly written, with careful signposting of relevant debates, this reader in the critical tradition is a model of an introductory cultural and media studies text... the writing is accessible, the concepts and arguments are sophisticated, and the tone is one of committed engagement' - Media International Australia



Understanding The Media


Understanding The Media
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Author : Eoin Devereux
language : en
Publisher: SAGE
Release Date : 2007-07-25

Understanding The Media written by Eoin Devereux and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-25 with Language Arts & Disciplines categories.


'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media.... The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habits.... The chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples... The strength of Eoin Devereux's text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them.... Clearly written, comprehensive, well organised and up to date... This is an excellent introductory text for media studies students' - Times Higher Education Praise for the first edition: `An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media 'This is...a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up' - European Journal of Communication Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives. Now thoroughly revised and expanded this Second Edition: " Includes an additional chapter which draws together the book's key themes " Contains new and revised case studies with expanded discussions on media audiences and fandom and 'blogging' " New and revised extracted readings in every chapter " In addition, the book is now accompanied by an ancillary website with resources for students as well as slides for tutorials/lectures. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st Century.



Mass Media


Mass Media
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Author : Canada. Parliament. Senate. Special Senate Committee on Mass Media
language : en
Publisher:
Release Date : 1971

Mass Media written by Canada. Parliament. Senate. Special Senate Committee on Mass Media and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Mass media categories.




The Influence Of Social Media On Relationship Marketing


The Influence Of Social Media On Relationship Marketing
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Author : Doddie Eiee
language : en
Publisher: GRIN Verlag
Release Date : 2014-04-24

The Influence Of Social Media On Relationship Marketing written by Doddie Eiee and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Computers categories.


Bachelor Thesis from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2:1, , language: English, abstract: Relationship and Social media are the two terms that coexist interdependently. Due to the trending power growth of social media, the power has practically gone with the customer side in business areas as social media has given customers convenient access to information. Over times, relationship marketing was only associated with the efforts pulled offline. So to prove the principle aim, three case studies would be considered that would relate the role of online medium that is Social media, in building Customer valued relationships. To examine the details of the provided case studies, exploratory approach is adopted by considering the role of social media used for the sake of marketing. By providing sufficient examples and instances, it will be delineated that customer’s trust and loyalty can be achieved by making use of the online media. The study would be concluded by generalizing the main aspects that determine the customer relationship and how they are influenced by social media.