Mass Media

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Mediamaking

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Author : Lawrence Grossberg
language : en
Publisher: SAGE
Release Date : 2006

Mediamaking written by Lawrence Grossberg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.

Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.

Mass Media In A Changing World

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Author : George R. Rodman
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2008

Mass Media In A Changing World written by George R. Rodman and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Mass media categories.

Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.

Mass Media In 2025

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Author : Erwin K. Thomas
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2001-08-30

Mass Media In 2025 written by Erwin K. Thomas and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-30 with Language Arts & Disciplines categories.

The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.

Modern Mass Media

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Author : John Calhoun Merrill
language : en
Publisher: Pearson College Division
Release Date : 1994-01-01

Modern Mass Media written by John Calhoun Merrill and has been published by Pearson College Division this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Language Arts & Disciplines categories.

This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.

Mass Media

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Author : James B. Martin
language : en
Publisher: Nova Publishers
Release Date : 2002

Mass Media written by James B. Martin and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Social Science categories.

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Mass Media

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Author : Pierre Sorlin
language : en
Publisher: Psychology Press
Release Date : 1994

Mass Media written by Pierre Sorlin and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Social Science categories.

Sorlin provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it is an ideal text for those writing and thinking about the mass media.

Mass Media Mass Culture

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Author : James Ross Wilson
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1998

Mass Media Mass Culture written by James Ross Wilson and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.

An overview of the effects of mass media on culture

Mass Media

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Author : Ray Eldon Hiebert
language : en
Publisher: Longman Publishing Group
Release Date : 1979

Mass Media written by Ray Eldon Hiebert and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Language Arts & Disciplines categories.

Media Impact

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Author : Shirley Biagi
language : en
Publisher:
Release Date : 2003

Media Impact written by Shirley Biagi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Mass media categories.

History And Future Of Mass Media

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Author : David Demers
language : en
Publisher: Hampton Press (NJ)
Release Date : 2007

History And Future Of Mass Media written by David Demers and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.

This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.