The Luxury Strategy
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The Luxury Strategy
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Limited
Release Date : 2012
The Luxury Strategy written by Jean-Noël Kapferer and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands
The Luxury Strategy
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Author : Kapferer
language : en
Publisher:
Release Date : 2009-01-01
The Luxury Strategy written by Kapferer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with categories.
Summary Of Jean No L Kapferer Vincent Bastien S The Luxury Strategy
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-09-28T00:00:00Z
Summary Of Jean No L Kapferer Vincent Bastien S The Luxury Strategy written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-28T00:00:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 If you want to market luxury, you have to understand what luxury is. Aristotle believed that the natural aim of human life is to know. The word ‘know’ in Greek has a double meaning: άνάγκη means something like ‘to obtain’ and also ‘pleasure’; the object of our knowledge is therefore the good we desire, which we obtain by understanding it. In other words, we need knowledge to be able to choose wisely. This is why knowledge is so important in aristocratic culture: it is the basis of taste, which is therefore born from a certain type of knowledge. Indeed, for the ancients, the basis of taste was usually something that was acquired through experience and not some innate quality. What enabled humans to distinguish between good and bad actions was not some innate instinct but rather a wisdom born from experience. The ancients therefore believed that the human capacity for enjoying was an acquired one and not something inherent in the human species. In other words, it is not the case that humans are born with the capacity for enjoying or being affected by certain things; rather, it is their experience that makes them capable of identifying with certain things. #2 The history of luxury starts with our species’ desire for knowledge. #3 The history of luxury starts with our species’ desire for knowledge. #4 The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife.
The Luxury Strategy 2nd Edition
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Author : Jean-Noël Kapferer
language : en
Publisher:
Release Date : 2012
The Luxury Strategy 2nd Edition written by Jean-Noël Kapferer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.
The Luxury Strategy
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Author : Alexander Diana
language : en
Publisher: GoldenPeak
Release Date : 2024-06-22
The Luxury Strategy written by Alexander Diana and has been published by GoldenPeak this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-22 with Business & Economics categories.
Elevate your brand. Master the art of luxury. Become an icon. Picturing your luxury brand as a global icon, revered for its heritage and celebrated for its innovation? Desire a brand strategy that combines timeless elegance with modern practices to future-proof your brand? In search of a deep-dive manual that empowers you to master luxury brand management and emerge as a confident industry leader? “The Luxury Strategy: Unveiling the Secrets of Iconic Brands” is your ultimate up-to-date guide to mastering luxury brand management. This comprehensive resource delves into the intricate balance of tradition and modernity, while also covering a wide range of topics essential for building and sustaining a prestigious brand. From innovative marketing techniques and global expansion insights to mastering craftsmanship and leveraging digital transformations, this book provides all the tools and strategies you need to elevate your brand’s prestige and market influence. Structured into 4 macro parts and 22 detailed chapters, this meticulously crafted layout is designed to elevate beginners to industry leaders and enhance the expertise of seasoned professionals. Why is this book a must-have in your entrepreneurial library? • Uncover Hidden Secrets: Explore strategies from iconic brands like Gucci and Hermès to maintain timeless appeal and innovation • Global Expansion Insights: Learn to navigate new markets with cultural sensitivity, using Chanel’s international branding tactics • Innovative Marketing Techniques: Adopt disruptive marketing strategies, leveraging technology and design to stay ahead • Master Craftsmanship: Master luxury manufacturing, focusing on high-quality production and sustainable design inspired by Hermès • Customer Relationship Management: Learn how to develop long-term customer relationships with personalized experiences • Comprehensive Coverage: Spanning 22 chapters, this book covers foundational concepts, marketing strategies, consumer psychology, and future trends Highlights of What You’ll Learn: • Build compelling stories to foster consumer loyalty. • Master luxury pricing to maintain brand value and exclusivity. • Create memorable retail experiences and integrate technology in-store. • Maximize impact with strategic endorsements and campaigns. • And much more!! With insights drawn from the frontlines of the industry, advanced methodologies, and actionable wisdom, this guide is a masterclass in transforming luxury branding ambitions into tangible successes. Look no further! This book meticulously covers every angle of starting and scaling a luxury brand, tailored to both seasoned professionals and novices passionate about carving out a niche in the luxury world. Why wait any longer to transform your brand's future?
The Development Of An E Commerce Model In The Luxury Industry
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Author : Anastasia Sobolev
language : en
Publisher: GRIN Verlag
Release Date : 2018-01-02
The Development Of An E Commerce Model In The Luxury Industry written by Anastasia Sobolev and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.
The demand for luxury goods is continuously increasing. As the population in most cities rises, the number of potential buyers increases, too. Additionally, most social classes steadily grow wealthier which is why more people can afford luxury goods. Still, luxury brands stand for exclusivity, elegance and scarcity. But in the recent past, a conflicting development changes traditional business. The innovative approach of digitalization exerts pressure on luxury brands and still is determined as one of the most influential trends in the whole industry. The internet is accessible to everyone and represents a retail channel that sells mass products at discounted prices. Luxury industry has to find possibilities to manage the growing phenomenon of e-commerce while preserving the brand image from dilution. But how can the luxury industry benefit from the technological innovation? Is it possible to integrate this growing and profitable mass market channel into the privacy of the exclusive luxury strategy? Anastasia Sobolev examines how the incongruences between the internet and the luxury industry can be solved. She develops an e-commerce model which offers useful solutions for luxury brands in order to expand their distribution network. In this book: -luxury industry; -e-commerce; -digitalization; -luxury brands; -mass media
Luxury Strategy In Action
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Author : J. Hoffmann
language : en
Publisher: Springer
Release Date : 2016-01-05
Luxury Strategy In Action written by J. Hoffmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-05 with Business & Economics categories.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Kapferer On Luxury
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-03-03
Kapferer On Luxury written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
Business World
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Author :
language : en
Publisher:
Release Date : 2009-03
Business World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03 with India categories.
The Art Of Aesthetic Surgery Three Volume Set Second Edition
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Author : Foad Nahai
language : en
Publisher: Thieme
Release Date : 2011-01-15
The Art Of Aesthetic Surgery Three Volume Set Second Edition written by Foad Nahai and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-15 with Medical categories.
Seldom does a book achieve status as a classic in its first edition, but The Art of Aesthetic Surgery by Foad Nahai has been hailed as a masterpiece since its inception. Reviews have been universally laudatory, and residents and experienced practitioners alike have embraced this work as the ultimate resource on all things aesthetic. Now, this landmark work has been totally revised and updated with over 40 new chapters (many with new authors) and every chapter has been revised to reflect the latest trends, techniques, and information. This three-volume set also includes seven DVDs with 24 operative videos. Comprehensive Coverage 93 chapters in three volumes cover the full range of cosmetic medical treatments and aesthetic operations. Topics include: Hair transplantation and brow lift Eyelid surgery Laser resurfacing and chemical peels Tissue fillers and fat grafting Rhytidectomy and face and neck lift Facial implants Rhinoplasty and ptoplasty Lip rejuvenation Breast augmentation, reduction, and mastoplexy Surgical, noninvasive, and minimally invasive body contouring Liposuction To address the modern physician's need for business acumen as well as surgical skill, three chapters focus on practice management, ranging from practice model options, staff and financial management, marketing and communications, and legal issues. World-Renowned Authors Dr. Foad Nahai is an acknowledged leader in aesthetic surgery. He has personally written a third of the chapters for this three-volume work. His contributors, representing the "who's who" of aesthetic surgery, provide detailed accounts of their techniques for the different operations, as well as the planning process so crucial to producing excellent results. Help with Decision-Making Of particular note are the clinical decision-making chapters authored by Dr. Nahai. This invaluable insight provides readers with a unique overview of the various options for each problem, along with his preferred solutions. Complete with algorithms and case studies, this problem-solving feature offers the expert guidance necessary to sort through options, understand their advantages and limitations, and make the best choice for each patient. Necessary Anatomy Key chapters introducing each major anatomic region or topic area focus on applied anatomy and provide essential information that the surgeon needs to know to execute these surgical maneuvers safely and effectively. Reliable Format This new edition maintains the same features that made the previous edition so popular, including beautiful medical illustrations, large type for readability, and a consistent, comprehensive approach. The semi-atlas format features the applicable images located next to legend text for enhanced clarity.