The Hype Machine
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The Hype Machine
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Author : Sinan Aral
language : en
Publisher: Crown Currency
Release Date : 2020-09-15
The Hype Machine written by Sinan Aral and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
The Hype Machine
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Author : Sinan Aral
language : en
Publisher:
Release Date : 2020-09-17
The Hype Machine written by Sinan Aral and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with categories.
The Hype Machine How Social Media Disrupts Our Elections Our Economy And Our Health And How We Must Adapt
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Author : Sinan Aral
language : en
Publisher: HarperCollins
Release Date : 2020-09-17
The Hype Machine How Social Media Disrupts Our Elections Our Economy And Our Health And How We Must Adapt written by Sinan Aral and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Computers categories.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.
Summary Of Sinan Aral S The Hype Machine
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-03-31T22:59:00Z
Summary Of Sinan Aral S The Hype Machine written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-31T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Hype Machine is a machine that connects us in a worldwide communication network, exchanging trillions of messages a day. It was designed to stimulate our neurological impulses and draw us in, but it also persuades us to change how we shop, vote, and exercise. #2 The debate about what happened in Crimea continues today. Russia denies it was an annexation, while many consider it a hostile encroachment by a foreign power. In just ten days, the region was flipped from one sovereignty to another with hardly any noise. #3 The information operation in Crimea was extremely sophisticated, and social media was essential in framing the reality of what happened there. If this was an annexation, NATO would have to respond. But if this was an accession, overwhelmingly supported by the Crimean people, intervention would be harder to justify. #4 I had to take a detour to explain how I understand the events that transpired in Ukraine. In 2016, I was working on a research project with my colleagues Soroush Vosoughi and Deb Roy at MIT, in Cambridge, Massachusetts, on the spread of fake news online. We found that false news diffused significantly farther, faster, deeper, and more broadly than the truth.
Get More Fans The Diy Guide To The New Music Business
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Author : Jesse Cannon
language : en
Publisher: Jesse Cannon
Release Date : 2012-11-25
Get More Fans The Diy Guide To The New Music Business written by Jesse Cannon and has been published by Jesse Cannon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-25 with Juvenile Nonfiction categories.
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Iphone Fully Loaded
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Author : Andy Ihnatko
language : en
Publisher: John Wiley & Sons
Release Date : 2009-11-24
Iphone Fully Loaded written by Andy Ihnatko and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-24 with Computers categories.
Get more out of-and onto-your iPhone than you ever thought possible The new, even more powerful iPhone enables you to carry almost everything you need right in your pocket. iPhone Fully Loaded, 3rd Edition shows you things about your iPhone that you never imagined. Written by Mac superstar and Chicago Sun Times technology columnist Andy Ihnatko, this irreverent and fun guide shows you how to put everything on your iPhone from old LPs, radio/TV shows, and movies to spreadsheets, presentations, and PC rescue files. It also covers all the latest applications as well as the basics like e-mail, music, and of course, making phone calls. Packed with the most tips and tricks found in any iPhone guide Shows how to upload Web pages, download TV shows, load Word, Excel, and Powerpoint documents on your iPhone, and back up files Covers using the new built-in video features, the search tool, the App Store, and all the newest applications Written in Andy Ihnatko's entertaining style and loaded with the unique ideas for which he is famous Applies to both Mac and Windows users Also covers the iPod touch iPhone Fully Loaded, 3rd Edition lets you take maximum advantage of every feature of your new iPhone.
Your Band Is A Virus Expanded Edition
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Author : James Moore
language : en
Publisher: James Moore
Release Date : 2012-11-29
Your Band Is A Virus Expanded Edition written by James Moore and has been published by James Moore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-29 with Music categories.
Independent musicians in 2012 find themselves more confused than ever before and finding good information can be a challenge. This guide gives information on advocating and presenting the right product to the world, timing a release properly, promoting music blogs and publications with a personal touch, outsourcing and freelancing, and thinking outside of the box.
Sneaker Market Boom
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Author : Benjamin Ramirez
language : en
Publisher: Publifye AS
Release Date : 2025-02-24
Sneaker Market Boom written by Benjamin Ramirez and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-24 with Business & Economics categories.
Sneaker Market Boom explores the remarkable journey of sneakers from functional athletic wear to coveted collector's items and potent symbols of fashion and status. This evolution is driven by design innovation, strategic business decisions, and profound cultural influences, creating a multi-billion-dollar market. The book argues that the current sneaker market boom is a carefully constructed ecosystem, fueled by collaborations, limited releases, and digital marketing, rather than a mere trend. The book's approach is interdisciplinary, blending design, business, and sociology to provide a comprehensive understanding. Readers will discover how early endorsements by sports icons like basketball players paved the way for signature sneaker lines and how advancements in materials and manufacturing enhanced both performance and aesthetic appeal. The business side dissects marketing strategies and the impact of ""hype"" on resale platforms. The cultural impact explores how sneakers have become a form of self-expression within hip-hop and youth culture. The book progresses across chapters, first by examining design and technology, then dissecting the business of sneakers, and finally analyzing its cultural impact. Evidence is drawn from archival materials, interviews, case studies, and market research, offering practical knowledge for students, enthusiasts, and industry professionals interested in the sneaker industry, consumer culture, and the forces shaping contemporary fashion and business.
Vorhersage Von Internationalen Musiktrends Mithilfe Von Hype Machine Und Hnlichen Blog Aggregatoren Am Beispiel Des Produzenten Duos The Chainsmokers
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Author : Arne-Christian Schmitz
language : de
Publisher: diplom.de
Release Date : 2017-10-16
Vorhersage Von Internationalen Musiktrends Mithilfe Von Hype Machine Und Hnlichen Blog Aggregatoren Am Beispiel Des Produzenten Duos The Chainsmokers written by Arne-Christian Schmitz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Computers categories.
Gegenstand der Studie ist die Verwendung eines Blog-Aggregators zur frühzeitigen Erkennung von internationalen Musiktrends und somit zur Steigerung der Reichweite eigener Musikproduktionen. In diesem Zusammenhang wird die Nutzung der Website „Hype Machine“ durch das Produzenten-Duo „The Chainsmokers“ untersucht und versucht, deren Erfolg anhand von Erkenntnissen zur Entstehung und Ausbreitung von Trends zu begründen. Es werden schließlich zusammenfassend einige Grundsätze zu den entsprechenden Methoden formuliert.
Competing Visions
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Author : Paul Dobrescu
language : en
Publisher: Springer Nature
Release Date : 2025-01-17
Competing Visions written by Paul Dobrescu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-17 with Social Science categories.
This book presents an in-depth and provoking analysis of the current global landscape and the challenges it presents for development. Offering a unique approach examining the implications of strategic uncertainty on strategies for development, it discusses contemporary challenges to the field, particularly those relating to crisis management. Positing that we live in an age of strategic uncertainty, the authors progress the notion that crisis responses require extensive and holistic strategic deliberation vis-à-vis economic and social considerations, short-term and long-term projections, as well as evaluations of domestic and international spheres of development. Tracing the infrastructure of globalization, the book acknowledges the need for medium-term strategies for each crisis but emphasizes that they must be intricately woven into a larger unitary vision, ultimately highlighting the critical role of strategic thinking in addressing complex challenges we face today.