The Digital Handbook
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The Digital Handbook
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Author : Hans Hwang
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-10-06
The Digital Handbook written by Hans Hwang and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-06 with categories.
About 250 years ago the Industrial Revolution transformed the world - not just work, but how people learned, lived, and played. Subsequently, ongoing societal changes have been fueled by technologies such as the assembly line, modern medicine, and the Internet. Now, we stand at the precipice of another transformative period - the Digital Revolution. As consumers, we are immersed in all things digital. We socialize on Facebook, we buy groceries on Amazon, we stream content on Netflix, and we track our exercise using Fitbit. But as successful as these services are, they only scratch the surface of what is truly happening. Like the first Industrial Revolution, today's Digital Revolution is taking advantage of technology convergence, hyper-connectivity, and societal change. These conditions are creating new experiences, capabilities, and business models that are disrupting the status quo "playing rules" that have existed for the last century. In this book, technology executive Hans Hwang offers over twenty-five years of global experience in helping organizations transform to meet new demands. He goes beyond business theory and instead shares case studies from every industry. The core best practices are outlined in a digital methodology that you can apply within your organization. This book is as much about answering the questions of "how" as "what." Hwang delves into the role of analytics, innovation, and platforms in a digital world. If that sounds a bit clinical, not to worry - Hwang liberally includes a "spoonful" of irreverent humor to keep you engaged. If you are a business owner, executive, or policy-maker, this book is designed to provide insights on how to navigate through the digital journey. All readers should benefit by understanding how their role or function is likely to be impacted; and what they can do to best position themselves in a post-Digital world. This is especially true for those in product management, sales, marketing, strategy, or IT functions - which will be significantly transformed over the next few years. Note - readers will also have the opportunity to continue to learn and engage with the author on the site www.thedigitalhandbook.net
The Digital Handbook
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Author :
language : en
Publisher:
Release Date :
The Digital Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Digital Logic Handbook
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Author : Digital Equipment Corporation
language : en
Publisher:
Release Date : 1969
The Digital Logic Handbook written by Digital Equipment Corporation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Computers categories.
The Digital Litigation Handbook
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Author : Alan F. Blakley
language : en
Publisher: American Lawyer Media
Release Date : 2005
The Digital Litigation Handbook written by Alan F. Blakley and has been published by American Lawyer Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
The Digital Media Handbook
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Author : Andrew Dewdney
language : en
Publisher: Routledge
Release Date : 2013-10-30
The Digital Media Handbook written by Andrew Dewdney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Language Arts & Disciplines categories.
The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today’s practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms.
The Digital Marketing Handbook
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Author : Robert W. Bly
language : en
Publisher: Entrepreneur Press
Release Date : 2018-04-17
The Digital Marketing Handbook written by Robert W. Bly and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
The Sage Handbook Of Digital Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-10
The Sage Handbook Of Digital Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.
The Digital Selling Handbook Grow Your Sales By Engaging Prospecting And Converting Customers The Way They Buy Today
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Author : Bill Stinnett
language : en
Publisher: McGraw Hill Professional
Release Date : 2022-10-18
The Digital Selling Handbook Grow Your Sales By Engaging Prospecting And Converting Customers The Way They Buy Today written by Bill Stinnett and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Business & Economics categories.
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it. This comprehensive guide builds readers’ understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: Create a magnetic personal brand that attracts prospective customers Engage customers earlier in the buying process Develop an evergreen lead machine using strategies of world-class organizations Write articles, emails, and social media posts that trigger customer action Find and create new opportunities through outbound prospecting Turn customer conversations into sales opportunities and revenue Finding and attracting new business will always be one of the most vital aspects of business success. In today’s transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.
The Routledge Handbook Of Digital Consumption
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Author : Rosa Llamas
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-26
The Routledge Handbook Of Digital Consumption written by Rosa Llamas and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-26 with Business & Economics categories.
Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse, and the emerging "technoculture" – a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.
The Digital Employee Handbook
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Author : Anwar H S Alharbi
language : en
Publisher:
Release Date : 2025-10-29
The Digital Employee Handbook written by Anwar H S Alharbi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-10-29 with Fiction categories.
The digital world is now at the center of our lives, and in an increasingly competitive business world, more and more companies are choosing to fully embrace the innovative digital techniques to keep their level of competitiveness high. With this in mind, The Digital Employee Handbook is intended as a comprehensive and reliable guide to a clear understanding of all the ideas behind digital transformation and the necessary skills that all employees should possess in order to understand and make the best use of the technologies they are to deal with. Dr. Anwar Alharbi is a distinguished Kuwaiti TV personality and information technology expert recognized for his contributions to education, media, and technological innovation. With over 30 years of experience, he has seamlessly combined his roles as an educator, media figure, and innovator. A familiar face in Kuwaiti media, he has hosted numerous technology-focused TV and radio programs, making complex topics accessible to the public. His expertise encompasses artificial intelligence, cybersecurity, and digital transformation. Dr. Alharbi's impact extends to training, consulting, and public speaking, solidifying his position as a leading voice in Kuwait's tech landscape.