The Dartnell Public Relations Handbook

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The Dartnell Public Relations Handbook

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Author : Richard W. Darrow
language : en
Publisher:
Release Date : 1979

The Dartnell Public Relations Handbook written by Richard W. Darrow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Public relations categories.

Dartnell S Public Relations Handbook

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Author : Robert L. Dilenschneider
language : en
Publisher:
Release Date : 1996

Dartnell S Public Relations Handbook written by Robert L. Dilenschneider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel. "Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies. -- An updated and expanded chapter on Crisis PR. -- A new series of "how-to" chapters, including: how to write a press release, develop a media kit, build a media list, develop media contacts, use the phone and fax most effectively, speak to the media, etc. -- A new chapter on how to work with a PR firm -- how to select the agency that is right for your needs, how to get the most out of your agency, and your responsibilities as a client in the PR agency partnership.

The Dartnell Public Relations Handbook

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Author : Robert L. Dilenschneider
language : en
Publisher:
Release Date : 1987

The Dartnell Public Relations Handbook written by Robert L. Dilenschneider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Health planning categories.

A complete guide to the practice of public relations, with step-by-step appoaches to the building of good public relations for a company, an institution, or an individual.

The Dartnell Public Relations Handbook

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Author : Richard W. Darrow
language : en
Publisher:
Release Date : 1967

The Dartnell Public Relations Handbook written by Richard W. Darrow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Public relations categories.

The Dartnell Public Relations Handbook

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Author : Richard W. Darrow
language : en
Publisher:
Release Date : 1968

The Dartnell Public Relations Handbook written by Richard W. Darrow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Public relations categories.

The Dartnell Public Relations Handbook

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Author :
language : en
Publisher:
Release Date : 1958

The Dartnell Public Relations Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with categories.

The Dartnell Public Relations Handbook

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Author : Dartnell Corporation
language : en
Publisher:
Release Date : 1961

The Dartnell Public Relations Handbook written by Dartnell Corporation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Public relations categories.

The Dartnell Public Relations Handbook

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Author : Dartnell Corporation
language : en
Publisher:
Release Date : 1987

The Dartnell Public Relations Handbook written by Dartnell Corporation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Public relations categories.

The Dartnell Public Relations Handbook

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Author : Robert L. Dilenschneider
language : en
Publisher:
Release Date : 1987

The Dartnell Public Relations Handbook written by Robert L. Dilenschneider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.

The Dartnell Public Relations Handbook

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Author :
language : en
Publisher:
Release Date : 1961

The Dartnell Public Relations Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Publicity categories.