The Brand Bubble
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The Brand Bubble
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Author : John Gerzema
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-03
The Brand Bubble written by John Gerzema and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Domain Names Rewired
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Author : Jennifer C. Wolfe
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-06
Domain Names Rewired written by Jennifer C. Wolfe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-06 with Law categories.
An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.
Marketing Case Studies In Emerging Markets
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Author : Dilip S. Mutum
language : en
Publisher: Springer Nature
Release Date : 2024-04-01
Marketing Case Studies In Emerging Markets written by Dilip S. Mutum and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-01 with Business & Economics categories.
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.
The Future Of Management Industry 4 0 And Digitalization
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Author : Bogdan Nogalski
language : en
Publisher: Wydawnictwo UJ
Release Date : 2020-10-09
The Future Of Management Industry 4 0 And Digitalization written by Bogdan Nogalski and has been published by Wydawnictwo UJ this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-09 with Business & Economics categories.
We believe that the world is standing on the very edge of the fastest industrial revolution ever. A revolution which will rapidly increase the efficiency of many production processes. Automation (both mechanical and the one happening with computer processes) will reduce the demand for human work and release a huge amount of time we can use for further development. With this book we try to provide the reader with information about various aspects of life and the socio-economic environment. For this purpose, we have invited authors representing the leading scientific research centers in Poland and specialists from foreign universities. Piotr Buła Bogdan Nogalski The monograph stands out from the publications related to change management in the context of entrepreneurial opportunities and flexibility of the organization. The authors attempt to integrate retrospective and prognostic approaches, so they not only assess the current status, but also point to challenges for management science. The work has been prepared by scholars whose authority in management sciences is undisputed. I positively assess the empirical and methodological layer of individual chapters of the monograph. Discussing the results of their scientific and research work, the authors presented the determinants of management processes described from the perspective of entrepreneurial opportunities and flexibility of the organization. Szymon Cyfert
Strategy Business
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Author :
language : en
Publisher:
Release Date : 2009
Strategy Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business categories.
Brandweek
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Author :
language : en
Publisher:
Release Date : 2004
Brandweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
Typo Graphic Design
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Author :
language : en
Publisher:
Release Date : 1993
Typo Graphic Design written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Commercial art categories.
Operating Section Proceedings
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Author : American Gas Association. Operating Section
language : en
Publisher:
Release Date : 1974
Operating Section Proceedings written by American Gas Association. Operating Section and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Gas industry categories.
Confectionery And Ice Cream World
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Author :
language : en
Publisher:
Release Date : 1947
Confectionery And Ice Cream World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with Confectionery categories.
The Advertising Red Books
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Author :
language : en
Publisher:
Release Date : 2003
The Advertising Red Books written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertisers categories.