The Art Business
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The Artist S Business And Marketing Toolbox
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Author : Neil McKenzie
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-03-07
The Artist S Business And Marketing Toolbox written by Neil McKenzie and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Arts categories.
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.
The Art Business Encyclopedia
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Author : Leonard D. DuBoff
language : en
Publisher:
Release Date : 1994
The Art Business Encyclopedia written by Leonard D. DuBoff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Art categories.
The Art Business
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Author : Elizabeth Hay Trott
language : en
Publisher:
Release Date : 1953
The Art Business written by Elizabeth Hay Trott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with categories.
Art Business Today
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Author : Jos Hackforth-Jones
language : en
Publisher:
Release Date : 2016
Art Business Today written by Jos Hackforth-Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with BUSINESS & ECONOMICS categories.
The Art Business
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Author : Jeffrey Taylor
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
The Art Business written by Jeffrey Taylor and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
This book provides a comprehensive overview of the professional activities of the art business. Addressing this fast-moving industry, The Art Business: Art World, Art Market analyses the sector’s institutions and structures, including galleries, auction houses and art fairs. The rapid development of art finance and its deployment of art as an asset class are covered, and up to moment observations are delivered on the quickly evolving auction system that includes dramatic changes at the major auction houses, Sotheby’s and Christie’s. This edition highlights growing crises in the market including the ever more unbearable costs of art fair attendance and the lack of a reliable system for establishing ownership and title of artworks. Ever more pressing ethical issues such as toxic museum donors, cultural heritage compliance, and problems of corrupt provenances are explored in detail. Enhanced by new data analytics on the US art market, the author also distils advice and guidance for working art professionals hoping to build their careers. The result is an up-to-date picture of an art business suitable for students and practitioners across the creative sector.
Modern Art Business
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Author : Logan Rodriguez
language : en
Publisher: Publifye AS
Release Date : 2025-02-22
Modern Art Business written by Logan Rodriguez and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-22 with Art categories.
""Modern Art Business"" explores the intersection of artistic creation and market dynamics within the contemporary art world. It examines how subjective artistic value intertwines with strategic marketing and the creation of scarcity, influencing the worth of modern art. The book reveals that the perceived aesthetic quality, branding techniques, and endorsements from art critics play significant roles in establishing an artist's reputation and driving sales. It further investigates the globalization of the art market, especially the impact of emerging markets like China and the Middle East, and how these markets influence global economic trends and cultural exchange. The book progresses through three sections, beginning with foundational concepts like ""artistic value"" and the roles of key players such as artists, dealers, and collectors. It then analyzes marketing and sales strategies, including digital marketing and methods for pricing artwork. Finally, it addresses the globalization of the art market and discusses the ethical challenges that arise from this expansion. By combining market analysis, interviews, and case studies, the book provides insights into the motivations and strategies used by key players in the art world.
Art Law And The Business Of Art
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Author : Martin Wilson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Art Law And The Business Of Art written by Martin Wilson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Law categories.
Art Law and the Business of Art is a comprehensive and practical guide to the application of UK law to transactions and disputes in the art world. Written by Martin Wilson, an art lawyer with over 20 years’ experience in the field, it outlines and explains the relevant law and how the art business operates in practice, as well as offering a discussion of the most pressing ethical questions involving artworks.
The Art Business
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Author : Iain Robertson
language : en
Publisher: Routledge
Release Date : 2008-08-28
The Art Business written by Iain Robertson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-28 with Art categories.
By the time you read this book, the art world may have witnessed the sale of its first $500 million painting. Whilst for some people money is anathema to art this is clearly a wealthy international industry, and a market with its own conventions and pressures. Drawing on the vast experience of Sotheby’s Institute of Art, The Art Business exposes the realities of the commercial trade in fine art and antiques. Attention is devoted to the role of auction houses, commercial galleries and art museums as key institutions, with the text divided into four thematic sections covering: technical and structural elements of the art market cultural policy and management in art business regulatory legal and ethical issues in the art world the views, through interviews, of leading art market experts. This book provides a thorough examination of contemporary issues in the art business, and the mechanisms and influences which underpin its evolution. It is essential reading for students of art history or international business, or anyone with an interest in pursuing a career in this area.
My Real Job Is Being An Artist
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Author : Aletta de Wal
language : en
Publisher:
Release Date : 2015-03-01
My Real Job Is Being An Artist written by Aletta de Wal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-01 with Art categories.
"A book about the art business and how to prepare for success as a fine artist. de Wal offers practical advice on how to make the most of limited time, energy and resources to land that perfect day job--as an artist!"--Back cover.
Art Is My Career How To Start An Art Business
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Author : Sema Martin
language : en
Publisher: Art Is My Career
Release Date : 2020-05-18
Art Is My Career How To Start An Art Business written by Sema Martin and has been published by Art Is My Career this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-18 with Art categories.
Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success. Chapter 1: How to Decide what you want This chapter helps you to identify what you are trying to achieve with an art career and how to face your fears. Chapter 2: Is this right for you? This chapter identifies the qualities needed to start your own art business and helps you identify if you have what it takes. Chapter 3: Planning your business This chapter helps you plan your business goals and missions and lays out exactly what branding is and how you can brand your business. Chapter 4: Customer Interaction This important chapter helps you to identify your target customer and tells you how to interact with them at each stage of the commission process. It also helps you deal with difficult customers and how to take payments for your commissions. Chapter 5: Your Website This chapter identifies why you need a website and the best website builders to use to build your own. It also covers what pages to include and how-to layout your website for optimum customer interaction. Chapter 6: Social Media This chapter identifies the importance of social media and exactly how to set up your social media accounts, what to include in your bio etc, how to write engaging posts and how to grow your account. Chapter 7: PR Strategy This chapter explains what PR is and why it is so important for gaining awareness of your business and making sales. It also includes how make a plan, generate ideas and the various writing formats you need to know. Chapter 8: Finances The most important chapter to help you organise your finances and cashflow. It also includes to formulas that you can use to prices your work and how to invest in your business. Chapter 9: Getting Organised This chapter shows you how to plan your commissions and manage your time effectively. Chapter 10: Developing your career This chapter will help you take your business to the next level and identifies how to develop your artistic skills. Bonus Materials By buying this book you will gain access to our Private Facebook community where you can ask questions and share experiences with other artists trying to make art the career. Included in with this eBook are 6 downloadable templates to help you with your business including: Social Media Checklist Press Release template PR strategy Template Email Pitch Template Commission Schedule & Expenses Spreadsheet Brand Guidelines Document