Technical Marketing Communication

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Technical Marketing Communication

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Author : Sandra W. Harner
language : en
Publisher: Addison-Wesley Longman
Release Date : 2002

Technical Marketing Communication written by Sandra W. Harner and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A "Summing it Up" section at the end of every chapter provides a quick reference guide to the most important material covered in the chapter. An "Applying What You've Learned" section at the end of every chapter includes exercises and discussion starters. For those interested in expanding their skills in technical marketing communication.

Technical Marketing Communication

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Author : Emil B. Towner
language : en
Publisher: Business Expert Press
Release Date : 2016-04-15

Technical Marketing Communication written by Emil B. Towner and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-15 with Business & Economics categories.

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.

Technical Marketing Communication

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Author : Joseph K. Hansen
language : en
Publisher:
Release Date : 2003

Technical Marketing Communication written by Joseph K. Hansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Communication of technical information categories.

Marketing Technical Ideas And Products Successfully

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Author : Lois K. Moore
language : en
Publisher: Institute of Electrical & Electronics Engineers(IEEE)
Release Date : 1985

Marketing Technical Ideas And Products Successfully written by Lois K. Moore and has been published by Institute of Electrical & Electronics Engineers(IEEE) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.

Ama Research Study

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Author :
language : en
Publisher:
Release Date : 1960

Ama Research Study written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Industries categories.

Marketing Communications

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Author :
language : en
Publisher:
Release Date : 1968

Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Advertising categories.

Class And Industrial Marketing

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Author :
language : en
Publisher:
Release Date : 1982

Class And Industrial Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Advertising categories.

Usability Testing And Research

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Author : Carol M. Barnum
language : en
Publisher: Longman Publishing Group
Release Date : 2002

Usability Testing And Research written by Carol M. Barnum and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.

Built on a solid foundation of current research in the field,Usability Testing and Research provides a comprehensive, up-to-date perspective in this increasingly important area of technical communication. Based on the most current research in the field, this book reflects the most recent developments and studies on this topic available. Sidebars throughout the book catch the attention of the readers and highlight key concepts in the text. A chapter on web testing provides coverage of what is now the hottest area in usability testing. End of chapter discussions and exercises reinforce learning. Frequent examples of planning, conducting, and reporting usability tests present current samples of projects. An appendix on teamwork gives pertinent advice in an area neglected by other texts: building and coordinating cross-functional teams for usability testing. For those interested in usability testing and research.

Information Sources

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Author : Information Industry Association
language : en
Publisher:
Release Date : 1990

Information Sources written by Information Industry Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Information services categories.

Consultants Consulting Organizations Directory

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Author : Cengage Gale
language : en
Publisher:
Release Date : 2009-05-12

Consultants Consulting Organizations Directory written by Cengage Gale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Business & Economics categories.