Sustainable Customer Experience Design
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Sustainable Customer Experience Design
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Author : Bert Smit
language : en
Publisher: Routledge
Release Date : 2018-05-30
Sustainable Customer Experience Design written by Bert Smit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Business & Economics categories.
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
The Experience Economy Transforming Services Through Immersive Customer Journeys
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Author : D. Akude
language : en
Publisher: GRIN Verlag
Release Date : 2024-10-08
The Experience Economy Transforming Services Through Immersive Customer Journeys written by D. Akude and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-08 with Business & Economics categories.
Academic Paper from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: English, abstract: In an era where consumers increasingly seek more than mere transactions, this paper explores the critical shift from traditional service delivery to experiential engagement. This book delves into the principles of the experience economy, emphasizing the importance of creating memorable and meaningful interactions that resonate with customers. By integrating immersive technologies, innovative design, and personalized service strategies, businesses can enhance customer satisfaction, foster loyalty, and drive sustainable growth. Through case studies, practical frameworks, and actionable insights, this book provides a comprehensive guide for marketing managers, service providers, and organizations aiming to navigate the complexities of delivering exceptional customer experiences. Ultimately, it highlights the transformative power of immersive customer journeys as a key differentiator in today's competitive landscape, paving the way for businesses to thrive in a rapidly evolving marketplace.
Design For Sustainability
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Author : M. R. M. Crul
language : en
Publisher:
Release Date : 2006
Design For Sustainability written by M. R. M. Crul and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Green products categories.
CD-ROM contains a pdf copy of the print text along with additional worksheets.
Interactions
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Author :
language : en
Publisher:
Release Date : 2005
Interactions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
A magazine for designers of interactive products.
Driven To Delight Delivering World Class Customer Experience The Mercedes Benz Way
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Author : Joseph A. Michelli
language : en
Publisher: McGraw Hill Professional
Release Date : 2015-12-08
Driven To Delight Delivering World Class Customer Experience The Mercedes Benz Way written by Joseph A. Michelli and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-08 with Business & Economics categories.
"A powerful and inspiring look 'inside the tent' of Mercedes-Benz that will help you learn how large companies make big changes in short timespans." --Guy Kawasaki, Chief Evangelist of Canva and author of The Art of the Start 2.0 "I can’t remember having read a more compelling example of how great luxury brands aren’t just made but are nurtured. Driven to Delight offers essential lessons on the direct and undeniable relationship between how much you value and respect your customers and how they reward you for that consideration." --Mike Jackson, Chairman, CEO, and President, AutoNation "Joseph Michelli's latest book is a masterful roadmap for transforming the relationship between leaders, employees, and the customers they serve." --Tom Rath, author of StrengthsFinder 2.0 and Are You Fully Charged? "The revolution in customer care that MBUSA is currently undertaking is rivaled only by the revolution that Mercedes began with the invention of the automobile. Dr. Michelli’s book provides the most comprehensive look at how MBUSA is undertaking and succeeding at this transformative initiative." --Alex Gellert, CEO, Merkley & Partners "Kudos to Steve Cannon and Joseph Michelli. Steve is the rare CEO who is brutally honest—in a public forum—about his own iconic organization’s growing pains. Joseph’s ability to present a compelling case study is unparalleled. If Driven to Delight can’t convince you of the bottom line benefits of balancing service and technology to differentiate from your competition, your days are numbered." --Doug Lipp, international business consultant and bestselling author of Disney U "Once again Joseph Michelli gives us a glimpse into one of the worlds’ great brands and customer experiences. Joseph helps us understand how Mercedes Benz leadership transformed and elevated sales and service experiences. Additionally, he takes the reader on a journey to examine their own organization and determine how to apply these principles and lessons in their own business. This is an important read for leaders who want to grow their businesses, by improving customers’ lives." --Jeanne Bliss, President, CustomerBliss, and bestselling author of Chief Customer Officer 2.0 and I Love You More Than My Dog "Mercedes Benz's story demonstrates the leadership and commitment that's required to transform customer experience within a large organization. The book does a great job of capturing how the company engaged all of its employees and partners on a journey to deliver upon its brand promise, which required much more than just designing great cars." --Bruce Temkin, CCXP, Customer Experience Transformist & Managing Partner, Temkin Group "Most business leaders will tell you how important it is to delight their customers—who wouldn't? But most don't. This is the story of Steve Cannon's journey to take Mercedes Benz from 'good to best'—the diagnosis, the plan, the process design, the management and measurement, but most importantly, the leadership that is making 31,600 people, 99.5 percent of whom don't work for him, WANT to deliver it." --Andrew Robertson, President and CEO, BBDO Worldwide, Inc.
Retail Business Models
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Author : Lars Bucher
language : en
Publisher: GRIN Verlag
Release Date : 2022-04-19
Retail Business Models written by Lars Bucher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-19 with Business & Economics categories.
Essay from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: The word Business Model is probably one of the most popular terms in the business environment today and due to its inflationary use, it probably has more wrong than right usages in everyday life. But what really defines a business model and what is it supposed to say? How does it relate to the strategy of a company? And what changes when you add the context of retail? Half of the following essay will answer these questions, before the second half will focus on the circumstances that have a major impact on retail business models today. Here, the focus will be on how internal and external changes affect business models and how they can be used positively. Here a short view of current trends and their impact in the environment of retail business models takes place. Finally, the focus is on how retailers can remain relevant with their business model in the long term, which is closely related to the ability to innovate.
Gulf Business
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Author :
language : en
Publisher:
Release Date : 2008
Gulf Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Persian Gulf Region categories.
Frictionless
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Author : Christiane Lemieux
language : en
Publisher: HarperCollins
Release Date : 2020-06-23
Frictionless written by Christiane Lemieux and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-23 with Self-Help categories.
Serial entrepreneur Christiane Lemieux describes the new rules of entrepreneurship and business, arguing that visionary startups leverage the concept of “frictionless” to beat their competitors. Based on interviews with dozens of startup founders, experts and scholars on entrepreneurship, Frictionless provides readers with a wide-ranging education in starting companies that thrive in the world of frictionless commerce—made possible by new technologies, a new mindset, and new demands from Millennial consumers. Working with bestselling author and journalist Duff McDonald, Lemieux also shares her own story—lessons learned, failures absorbed—at the helm of DwellStudio (which was acquired by Wayfair) and her latest venture, The Inside. Some founders profiled in the book are reducing friction in their own business models, others reduce friction through improved customer experiences, and still others are revolutionizing their operations to create frictionless organizations. Readers will glean lessons from the founders of well-known companies such as Instant Pot, Bonobos, Hims, and Halo Top—as well as upstarts Billie, Dame Products, and Convene. Frictionless outlines the groundwork necessary for getting a company up-and-running and explains how companies make and market products and services while meeting the demands of their customers and employees today. Frictionless is the essential handbook for creating tomorrow’s mind set and competitive advantage.
Adweek
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Author :
language : en
Publisher:
Release Date : 2002
Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.
Vols. for 1981- include four special directory issues.
Brandweek
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Author :
language : en
Publisher:
Release Date : 2008-04
Brandweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04 with Advertising categories.