Superbrands Annual 2018
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Superbrands Annual 2018
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Author : Superbrands UK Ltd.
language : en
Publisher:
Release Date : 2018-03-28
Superbrands Annual 2018 written by Superbrands UK Ltd. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-28 with Brand name products categories.
Superbrands Annual 2018 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success. The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands). This book also offers an opportunity to gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
Superbrands
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Author :
language : en
Publisher:
Release Date : 2018
Superbrands written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
New Perspectives In Media Translation
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Author : Loukia Kostopoulou
language : en
Publisher: Springer Nature
Release Date : 2024-08-12
New Perspectives In Media Translation written by Loukia Kostopoulou and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-12 with Language Arts & Disciplines categories.
This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.
Superbrands Annual 2019
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Author : Superbrands UK Ltd
language : en
Publisher:
Release Date : 2019-03-28
Superbrands Annual 2019 written by Superbrands UK Ltd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Brand name products categories.
Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success. The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands). This book also offers an opportunity to gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
Dyskurs Wojny Jako Dyskurs Pomocy
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Author : Marcin Poletyło
language : pl
Publisher: Wydawnictwo Naukowe Scholar
Release Date : 2022
Dyskurs Wojny Jako Dyskurs Pomocy written by Marcin Poletyło and has been published by Wydawnictwo Naukowe Scholar this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Political Science categories.
Analiza fenomenu wojny, którą otrzymuje czytelnik, jest oryginalna, wszechstronnie osadzona w politycznych i społeczno-ekonomicznych relacjach centrum systemu światowego z globalnym Południem. (…) Główną kategorią analityczną Marcina Poletyły jest dyskurs. W tej perspektywie badawczej fenomen wojny uwikłany jest w językowe i retoryczne środki opisu. Walka ideologiczna to walka o narzucenie swojego języka, czyli władzy nadawania znaczeń oraz definiowania sytuacji, wskazywania priorytetów, głównych odpowiedzialnych, często kozłów ofiarnych, czarnych Piotrusiów. Przeciwstawne narracje prezentują określone perspektywy aksjologiczne, skrywające interesy grupowe, tym samym koncentrują się na odmiennych aspektach opisywanej rzeczywistości. prof. dr hab. Tadeusz Klementewicz Książka Marcina Poletyły jest niezwykła, bezprecedensowa w naszej literaturze. Autor podjął się analizy dyskursu towarzyszącego tzw. nowym wojnom, do których dochodzi po zakończeniu zimnej wojny. To wojny nietradycyjne, w których często nie ma podziału na agresora i ofiarę, ale jednak są działania wojenne, ofiary, zniszczenia. Trzeba je jakoś uzasadnić, także wtedy, gdy siły używa się w dobrej wierze (były takie przypadki), bo wojny toczą też kraje demokratyczne, w których opinii publicznej nie można ignorować. Podejmuje się próby jej formowania, by uzyskać przychylność dla wojny, która nie jest prowadzona w obronie własnej. Autor nie miał już szansy uwzględnić najnowszej wojny Rosji, ale jego wcześniejsze ustalenia i tu się dobrze odnajdują. Jestem pełen uznania dla erudycji i wnikliwości Marcina Poletyły. Gorąco polecam lekturę jego książki wszystkim, którzy wolą rozumieć niż dawać wiarę. prof. dr hab. Roman Kuźniar
The Persuasion Industries
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Author : Steven McKevitt
language : en
Publisher: Oxford University Press
Release Date : 2018-08-09
The Persuasion Industries written by Steven McKevitt and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.
Gulf Cooperation Council Achievements And Challenges
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Author : Ashraf Mohammed Keshk
language : en
Publisher: Ethics International Press
Release Date : 2025-02-15
Gulf Cooperation Council Achievements And Challenges written by Ashraf Mohammed Keshk and has been published by Ethics International Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-15 with Political Science categories.
This book is one of the few English-language publications offering a comprehensive analysis of the Gulf Cooperation Council’s (GCC) role, fostering a valuable dialogue between researchers from within the GCC and those abroad. It examines the GCC’s achievements, challenges, and evolving role in fostering stability and cooperation, with contributions from scholars within the GCC and internationally. It broadens the discussion beyond typical political and security concerns to encompass economic cooperation, regional diplomacy, and interregional comparisons with ASEAN and the EU. It also provides valuable insights into the importance and benefits of integrating neighboring countries like Yemen into the GCC framework. The book offers researchers, policy analysts, students, and professionals a nuanced understanding of the GCC's achievements, challenges, evolving impact, and future potential, as a model of regional integration in a politically complex environment. This edited collection includes papers presented at the 13th Gulf Research Meeting 2023, which was directed by the Editors.
Creating And Managing Experiences In Cultural Tourism
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Author : Daniela Angelina Jelincic
language : en
Publisher: World Scientific
Release Date : 2019-06-17
Creating And Managing Experiences In Cultural Tourism written by Daniela Angelina Jelincic and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
Feminist Futures Of Work
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Author : Payal Arora
language : en
Publisher: Taylor & Francis
Release Date : 2025-10-01
Feminist Futures Of Work written by Payal Arora and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-10-01 with Political Science categories.
The future of work is at the centre of debates related to the emerging digital society. Concerns range from the inclusion, equity, and dignity of those at the far end of the value chain, who participate on and off platforms, often in the shadows, invisible to policymakers, designers, and consumers. Precarity and informality characterize this largely female workforce, across sectors ranging from artisanal work to salon services to ride hailing and construction. A feminist reimagining of the futures of work—what we term as “FemWork” —is the need of the day and should manifest in multiple and various forms, placing the worker at the core and drawing on her experiences, aspirations, and realities. This volume offers grounded insights from academic, activist, legal, development and design perspectives that can help us think through these inclusive futures and possibly create digital, social, and governance infrastructures of work that are fairer and more meaningful.
Superbrands Annual 2014
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Author : Superbrands Uk ltd
language : en
Publisher:
Release Date : 2014-03-13
Superbrands Annual 2014 written by Superbrands Uk ltd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-13 with Brand name products categories.
This title aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and the journey that they have taken to get there.