Studying Visual Communication

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Studying Visual Communication

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Author : Sol Worth
language : en
Publisher: University of Pennsylvania Press
Release Date : 2016-11-11

Studying Visual Communication written by Sol Worth and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-11 with Language Arts & Disciplines categories.

"Worth had courage and originality enough not to take pictures for granted, but thought and struggled with some of the most difficult problems that cinematographers (and researchers in visual media) are faced with."—Edward T. Hall One of the central figures in the development of the study of visual communication, Sol Worth (1922-1977) was a filmmaker and painter before he turned to academic pursuits. He began with the question of how film could be understood and studied as a medium of communication and from there he moved on to the larger and more profound questions about the nature of visual media in general and the role that visual images play in shaping and constructing reality. Worth's pioneering work with Navajo filmmakers broadened our understanding of visual perception and communication even as it presented anthropologists with a means to achieve one of their most cherished goals: somehow to see the world through the eyes of their informants. The papers in this volume trace the development of Worth's thinking and research as he outlined the problems and issues that must be faced in the study of visual communication. He went further than anyone else in setting the intellectual agenda for the field, drawing upon such diverse disciplines as anthropology, sociology, psychology, linguistics, and semiotics. His broader interests are reflected in several papers that apply to problems and concerns of a more practical nature. Among them is Worth's innovative paper on the use of film in education. Worth's contributions to the serious task of understanding the role and potential of visual media and visual communication extend far beyond the intellectual realms of theory and speculation. Indeed, they speak clearly to issues facing all of us in a world that is so much shaped by visual communication.

Handbook Of Visual Communication

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Author : Kenneth L. Smith
language : en
Publisher: Routledge
Release Date : 2004-12-13

Handbook Of Visual Communication written by Kenneth L. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-13 with Language Arts & Disciplines categories.

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Learning And Visual Communication

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Author : David Sless
language : en
Publisher: Routledge
Release Date : 2019-02-21

Learning And Visual Communication written by David Sless and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-21 with Language Arts & Disciplines categories.

Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.

Study Designs Year 11 And 12 Units 1 4

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Author : Victorian Government - Victorian Curriculum & Assessment Authority
language : en
Publisher:
Release Date : 1999

Study Designs Year 11 And 12 Units 1 4 written by Victorian Government - Victorian Curriculum & Assessment Authority and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Graphic arts categories.

Studies In Visual Communication

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Author :
language : en
Publisher:
Release Date : 1985

Studies In Visual Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Anthropology categories.

Studies In Visual Communication

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Author : Society for the anthropology of visual communication
language : en
Publisher:
Release Date : 1985

Studies In Visual Communication written by Society for the anthropology of visual communication and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.

Studies In Visual Communication

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Author :
language : en
Publisher:
Release Date : 1981

Studies In Visual Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.

Communication Yearbook

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Author : William B. Gudykunst
language : en
Publisher: SAGE
Release Date : 2000-10-11

Communication Yearbook written by William B. Gudykunst and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-11 with Language Arts & Disciplines categories.

Volume 24 in this series is devoted to addressing the current status of theory and research in each of the International Communication Association's divisions or interest groups. Chapters look at the parameters of the groups, the relationship of the group to other groups, the major theories used in the group, the research that supports these theories, the major lines of research in the group, and the major issues with which scholars in the group must cope in the next century. As a whole, Communication Yearbook 24 provides a unique summary of the field of communication at the end of the 20th Century and the beginning of the new millennium.

Visual Design Solutions

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Author : Connie Malamed
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-13

Visual Design Solutions written by Connie Malamed and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-13 with Business & Economics categories.

Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.

Visual Language For Designers

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Author : Connie Malamed
language : en
Publisher: Rockport Publishers
Release Date : 2009-06-01

Visual Language For Designers written by Connie Malamed and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with Design categories.

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. This book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion