Strategic Social Media Management
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Strategic Social Media Management
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2020-12-21
Strategic Social Media Management written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-21 with Business & Economics categories.
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Strategic Social Media
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Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-15
Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-15 with Business & Economics categories.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
The Social Media Management Handbook
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Author : Robert Wollan
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-15
The Social Media Management Handbook written by Robert Wollan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Social Media Marketing A Strategic Guide Learn The Best Digital Advertising Approach Strategies For Boosting Your Agency Or Business With The Power Of Facebook Instagram Youtube Google Seo More
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Author : Sean Buttle
language : en
Publisher: Sean Buttle
Release Date : 2023-01-19
Social Media Marketing A Strategic Guide Learn The Best Digital Advertising Approach Strategies For Boosting Your Agency Or Business With The Power Of Facebook Instagram Youtube Google Seo More written by Sean Buttle and has been published by Sean Buttle this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Business & Economics categories.
Unlock the Power of Social Media to Skyrocket Your Business Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, YouTube, Google SEO & More is the ultimate resource for anyone looking to harness the power of social media platforms to grow their business. Whether you're new to the digital world or want to optimize your existing campaigns, this guide will equip you with the most effective strategies to skyrocket your brand’s visibility and engagement. Do you want to master the best social media marketing strategies for platforms like Facebook, Instagram, YouTube, and Google SEO? Are you searching for ways to significantly increase your online presence and boost sales? This comprehensive guide reveals everything you need to know about digital advertising and social media marketing to take your business to the next level. Inside this book, you will discover: - Cutting-edge social media marketing techniques that will maximize your brand’s reach and engagement. - A powerful method to boost sales and enhance visibility. - How to expertly leverage Facebook, Instagram, YouTube, and Google SEO for optimal marketing results. - A simple but effective trick to instantly engage your target audience. - Common pitfalls that lead to social media marketing failure — and how to avoid them. This book isn’t just about tactics — it provides a strategic approach to digital marketing that ensures you achieve measurable success across all your campaigns. You will learn how to: - Engage and connect with your audience to create long-lasting relationships. - Develop a comprehensive social media marketing strategy that drives conversions. - Increase in-store and online sales through optimized social media advertising techniques. If you are ready to achieve a higher ROI from your social media efforts, then “Social Media Marketing a Strategic Guide” is the tool you need. Begin implementing proven methods that will elevate your business and solidify your social media presence. If you enjoyed “Crushing It!” by Gary Vaynerchuk, “Building a StoryBrand” by Donald Miller, or “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk, then you will love this book. Start transforming your social media strategy today with the power of “Social Media Marketing a Strategic Guide!”
Social Media Strategy
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Author : Charles Edwards
language : en
Publisher: Charles Edwards
Release Date : 2021-04-19
Social Media Strategy written by Charles Edwards and has been published by Charles Edwards this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-19 with categories.
★ 55% OFF for Bookstores! NOW at $ 33.97 instead of $ 43.97! LAST DAYS! ★ Are you interested in learning marketing strategies? Social media marketing at a strategic level involves managing a marketing strategy, governance, setting the scope for the more active or passive use), and establishing the ideal social media "culture" and "tone." of an organization. Companies may encourage consumers and Internet users to post user-generated content (e.g., online feedback, product reviews, etc.), often known as "earned media," utilizing social media ads rather than marketer-prepared promotional copy. In this case, you need to take the time to audit your social media presence before moving further. Find out the platforms that generate more leads for your business. Where is your audience posting their tweets and Facebook posts regularly? Get to know what your customers want to see? Understand your clients to deliver beyond. Delight them so much that they can't stop talking about you. And when they do talk good things about you, reward them for that. You've probably heard the phrase "join the community." Well, being on social media demands either joining a community or forming one. Meet customers personally after meeting them on Facebook, LinkedIn, or Instagram. Listen to them. Hear with an open mind what they have to say about your products and services. Are they happy? Are they impressed by the recent changes your team has made? Can you improve upon a particular service or product that you are currently offering? Well, listening is what will win you more clients. Use their feedback and your knowledge to market your brand over social media effectively. In this book, you will discover everything there is to know about an effective and powerful social media marketing strategy. From the basic concepts to the more advanced tactics, each step of the way will be presented with a clear goal in mind: monetization. This book covers: Getting Started with Facebook Advertising In 2021 The Future of Twitter Create Your Editorial Plan Create Amazing Content for Your Editorial Plan The 6 Steps Social Media Marketing Plan Buy it NOW and let your customers get addicted to this amazing book
Social Media Management
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Author : Amy Van Looy
language : en
Publisher: Springer
Release Date : 2015-09-14
Social Media Management written by Amy Van Looy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-14 with Business & Economics categories.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
Handbook Of Social Media Management
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Author : Mike Friedrichsen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28
Handbook Of Social Media Management written by Mike Friedrichsen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Contemporary Issues In Social Media Marketing
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Author : Subir Bandyopadhyay
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-03
Contemporary Issues In Social Media Marketing written by Subir Bandyopadhyay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-03 with Business & Economics categories.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including: The growth in user-generated content. The growing influence of AI in content creation, including virtual influencers. The development and utilization of social media analytics. The use of social media as the primary search engine. The relationship between social media and the customer experience of the brand. Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.
The 10 Principles Of Effective Social Media Marketing
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Author : Jon-Stephen Stansel
language : en
Publisher: Kogan Page Publishers
Release Date : 2025-09-03
The 10 Principles Of Effective Social Media Marketing written by Jon-Stephen Stansel and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-09-03 with Computers categories.
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact. Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.
The Complete Social Media Community Manager S Guide
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Author : Marty Weintraub
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-22
The Complete Social Media Community Manager S Guide written by Marty Weintraub and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-22 with Business & Economics categories.
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.