Strategic Database Technology

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Strategic Database Technology

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Author : Alan R. Simon
language : en
Publisher: Morgan Kaufmann Publishers
Release Date : 1995

Strategic Database Technology written by Alan R. Simon and has been published by Morgan Kaufmann Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Computers categories.

Noted consultant Alan Simon's 11th book explores the potential of current and emerging database technologies. Technically serious, but not technically detailed, this book is designed to give information managers and others an overview of the trends and technologies for use in the years ahead so that they can be incorporated into the manager's plans today.

Strategic Database Technology

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Author : Alan R. Simon
language : en
Publisher:
Release Date : 1995

Strategic Database Technology written by Alan R. Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Database management categories.

Strategic Database Marketing

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Author : Arthur Hughes
language : en
Publisher: McGraw Hill Professional
Release Date : 2006

Strategic Database Marketing written by Arthur Hughes and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations

Data Warehousing

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Author : Harry Singh
language : en
Publisher: Prentice Hall
Release Date : 1998

Data Warehousing written by Harry Singh and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Computers categories.

"Every organization today is overflowing with data, records, and files. The smart ones are restructuring this hidden treasure into accessible, reconciled data warehouses. Data Warehousing gives you all the necessary tools to work this transformation on your archives so you can build and manage a successful data warehouse." "Data Warehousing is intended to provide practical guidance for users who are familiar with database technologies and client/server architectures, but it is not based on any specific hardware or software. A full bibliography and glossary help bridge the gap to familiarize users with technology and terms."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Journal Of Database Administration

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Author :
language : en
Publisher:
Release Date : 1992

Journal Of Database Administration written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Database management categories.

Mastering Bea Weblogic Server

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Author : Gregory Nyberg
language : en
Publisher: Wiley
Release Date : 2003-09-05

Mastering Bea Weblogic Server written by Gregory Nyberg and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-05 with Computers categories.

Designed to show experienced developers how to become power developers with BEA WebLogic Covers BEA WebLogic Server version 8.1 and earlier versions A perfect companion to the bestselling book, Mastering Enterprise JavaBeans, Second Edition (0471-41711-4) Companion Web site includes technology updates and links to related sites

Cabell S Directory Of Publishing Opportunities In Management And Marketing

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Author : David W. E. Cabell
language : en
Publisher:
Release Date : 1994

Cabell S Directory Of Publishing Opportunities In Management And Marketing written by David W. E. Cabell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with American periodicals categories.

Open Client Server Computing And Middleware

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Author : Alan R. Simon
language : en
Publisher: Academic Press
Release Date : 1995

Open Client Server Computing And Middleware written by Alan R. Simon and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Computers categories.

Open Client/Server Computing and Middleware.

E Marketing Strategy For Reg Vardy

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Author : Volker Schmid
language : en
Publisher: GRIN Verlag
Release Date : 2007-07

E Marketing Strategy For Reg Vardy written by Volker Schmid and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Business & Economics categories.

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: E-Marketing, 31 entries in the bibliography, language: English, abstract: With a total of 81 dealerships and a turnover of 1.3 billion pounds, Reg Vardy is one of the leading motor retail groups in the UK. In order to acquire new customers and maximise customer retention with the help of digital technologies, the company needs to develop an e-marketing strategy. This paper provides a situation analysis of the present e-marketing situation of Reg Vardy, including the competitive environment based on the strengths, weaknesses, threats and opportunities. Furthermore, the aims and objectives of Reg Vardy's e-marketing strategy are formulated. Under the e-strategy section, potential digital technologies and the buying process are outlined to develop a 'five-phase e-operation strategy'. This allows for targeting new and existing customers in all stages of the buying process. Specific e-tactics for customer acquisition and retention are suggested for Reg Vardy. Finally, the paper gives advice on E-CRM issues.

Enterprise Architecture Planning

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Author : Steven H. Spewak
language : en
Publisher: QED Information Sciences
Release Date : 1993

Enterprise Architecture Planning written by Steven H. Spewak and has been published by QED Information Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Enterprise Architecture Planning (EAP) is a high-level blueprint for data, applications, and technology that is a cost-effective long-term solution. The authors give you a common-sense approach to EAP, supported by examples of architectures, procedures, checklists, and useful guidelines.