Strategic Communication
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Strategic Communication
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Author : Jesper Falkheimer
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-17
Strategic Communication written by Jesper Falkheimer and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-17 with Business & Economics categories.
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Future Directions Of Strategic Communication
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Author : Howard Nothhaft
language : en
Publisher: Routledge
Release Date : 2020-05-21
Future Directions Of Strategic Communication written by Howard Nothhaft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Social Science categories.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Strategic Communication In Business And The Professions
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Author : Dan O'Hair
language : en
Publisher:
Release Date : 1998
Strategic Communication In Business And The Professions written by Dan O'Hair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business communication categories.
On business communication
Social Media For Strategic Communication
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2021-07-02
Social Media For Strategic Communication written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Language Arts & Disciplines categories.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Principles Of Strategic Communication
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Author : Derina Holtzhausen
language : en
Publisher: Routledge
Release Date : 2021-07-08
Principles Of Strategic Communication written by Derina Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-08 with Business & Economics categories.
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Strategic Communication
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Author : Jesper Falkheimer
language : en
Publisher: Routledge
Release Date : 2018-01-19
Strategic Communication written by Jesper Falkheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-19 with Business & Economics categories.
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
Assessing Organizational Communication
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Author : Cal W. Downs
language : en
Publisher: Guilford Press
Release Date : 2012-04-16
Assessing Organizational Communication written by Cal W. Downs and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-16 with Language Arts & Disciplines categories.
This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
The Strategic Communication Imperative
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Author : James Mahoney
language : en
Publisher: Routledge
Release Date : 2021-12-30
The Strategic Communication Imperative written by James Mahoney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Business & Economics categories.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Strategic Communication Cases In Marketing Public Relations Advertising And
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Author : Steven Greenland
language : en
Publisher: Pearson Higher Education AU
Release Date : 2012-01-19
Strategic Communication Cases In Marketing Public Relations Advertising And written by Steven Greenland and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-19 with Business & Economics categories.
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Strategic Communication
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Author :
language : en
Publisher: davis leshan pangpang
Release Date :
Strategic Communication written by and has been published by davis leshan pangpang this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.