Social Media
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Social Media 101
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Author : Chris Brogan
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-29
Social Media 101 written by Chris Brogan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-29 with Business & Economics categories.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
How The World Changed Social Media
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Author : Daniel Miller
language : en
Publisher: UCL Press
Release Date : 2016-02-29
How The World Changed Social Media written by Daniel Miller and has been published by UCL Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Social Science categories.
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences
Reckoning With Social Media
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Author : Aleena Chia
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-11-04
Reckoning With Social Media written by Aleena Chia and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-04 with Social Science categories.
Once celebrated for connecting people and circulating ideas, social media are facing mounting criticisms about their anticompetitive reach, addictive design, and toxicity to democracy. Known cumulatively as the “techlash,” journalists, users, and politicians are asking social media platforms to account for being too big, too engaging, and too unruly. In the age of the techlash, strategies to regulate how platforms operate technically, economically, and legally, are often stacked against individual tactics to manage the effects of social media by disconnecting from them. These disconnection practices—from restricting screen time and detoxing from device use to deleting apps and accounts—often reinforce rather than confront the ways social media organize attention, everyday life, and society. Reckoning with Social Media challenges the prevailing critique of social media that pits small gestures against big changes, that either celebrates personal transformation or champions structural reformation. This edited volume reframes evaluative claims about disconnection practices as either restorative or reformative of current social media systems by beginning where other studies conclude: the ambivalence, commodification, and complicity of separating from social media.
Understanding Social Media
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Author : Larissa Hjorth
language : en
Publisher: SAGE
Release Date : 2019-09-23
Understanding Social Media written by Larissa Hjorth and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-23 with Social Science categories.
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
The Art Of Social Media
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Author : Guy Kawasaki
language : en
Publisher: Penguin
Release Date : 2014-12-04
The Art Of Social Media written by Guy Kawasaki and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Business & Economics categories.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
Social Media Marketing
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Author : Liana Evans
language : en
Publisher: Pearson Education
Release Date : 2010-06-18
Social Media Marketing written by Liana Evans and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-18 with Business & Economics categories.
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
Social Media Dynamism Issues And Challenges
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Author : Ainin Sulaiman
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2014-08-12
Social Media Dynamism Issues And Challenges written by Ainin Sulaiman and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-12 with Social Science categories.
The social media phenomenon has vastly changed the landscape of communication around the world. Boundaries have disappeared, and now people can be easily connected for a variety of purposes. In Social Media: Dynamism, Issues, and Challenges, editors Ainin Sulaiman & M Muzamil Naqshbandi present a compilation of writings that explore the contemporary issues related to social media. The essays discuss the dynamism in social media, its issues, and its challenges. The book incorporates multiple approaches, and the topics span from national-level issuessuch as crime detection, civic engagement, and social innovationto individual-level issues, such as social-media usage and its impact on students. Creating a cultural context for students, users, and academics alike, the research presented in Social Media: Dynamism, Issues, and Challenges incorporates the multidisciplinary perspectives on the utilization of social media in order to examine the widespread use of social media and its place in todays society.
The Social Media Age
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Author : Zoetanya Sujon
language : en
Publisher: SAGE
Release Date : 2021-04-07
The Social Media Age written by Zoetanya Sujon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Language Arts & Disciplines categories.
We are all aware of social media and how it is seamlessly integrated into our private and public lives as everyday users, but this book aims to provide a deeper understanding of social media by asking questions about its place in our society, our culture and our economy.
Understanding Social Media
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Author :
language : en
Publisher: Bookboon
Release Date :
Understanding Social Media written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Social Media
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Author : Regina Luttrell
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2014-08-14
Social Media written by Regina Luttrell and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-14 with Computers categories.
A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016 Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through a thorough history of social media and pioneers of the field; chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others; discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.