Search Engine Visibility
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Search Engine Visibility
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Author : Shari Thurow
language : en
Publisher: New Riders
Release Date : 2003
Search Engine Visibility written by Shari Thurow and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Topics covered in this book include : how to write search engine friendly sales copy ; search engine friendly design solutions ; how to increase your web site's popularity ; solutions for dynamic web sites ; and submission guidelines.
Search Engine Visibility Second Edition
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Author : Shari Thurow
language : en
Publisher: New Riders
Release Date : 2007-08-29
Search Engine Visibility Second Edition written by Shari Thurow and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-29 with Business & Economics categories.
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Search Engine Visibility
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Author : Shari Thurow
language : en
Publisher: New Riders Publishing
Release Date : 2008
Search Engine Visibility written by Shari Thurow and has been published by New Riders Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Search And Social
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Author : Rob Garner
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-06
Search And Social written by Rob Garner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-06 with Business & Economics categories.
'Search and Social' is a detailed, hands-on guide to building a successful real-time marketing platform.
How To Get Noticed In Google
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Author : Angela Keil
language : en
Publisher: GRIN Verlag
Release Date : 2011-01-03
How To Get Noticed In Google written by Angela Keil and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
Diploma Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Hamburg University of Ecomomy and Policy, language: English, abstract: The Internet has become a vital part of our society. More and more people are connected to the web using it for a variety of reasons. The latest statistics revealed that shopping and information research have been one of the most common Internet transactions in recent times. Not only the shopping behaviour but also the time spent on the Internet and away from other marketing distribution channels have caused a major shift in the nature of marketing and how it had been conducted. Consequently the Internet has risen to one of the leading platforms for businesses to communicate directly to its customers. Thus most businesses are now digitally represented in the form of websites to increase brand awareness and sales. Due to the vast growing number of websites in the World Wide Web (www) the majority of Internet users are now relying on search engines to find information of interest. The main tasks of these search engines are to organise the World Wide Web’s digital information and to return a list of pages with relevant search results. Each query executed by the Internet user may result in millions of related search results; however research has shown that the majority of Internet users limit their research to a few matches within the first two to three pages. Therefore a fundamental goal of all Internet sites is not only to be found by search engines but more so to appear in the top position of business relevant searches. One way to achieve this is by creating search engine friendly websites that assist search engines to return queries with the most relevant results, this method is commonly known as Search Engine Optimisation (SEO). Thus the main purpose of this paper is to give an insight of some of the most important search engine optimisation techniques that not only aim for search-engine visibility, but more so, focuses on users, making sure that their needs and demands are met when they arrived on the website.
The Mcgraw Hill 36 Hour Course Online Marketing
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Author : Lorrie Thomas
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-01-07
The Mcgraw Hill 36 Hour Course Online Marketing written by Lorrie Thomas and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-07 with Business & Economics categories.
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Journal Of Information Science
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Author :
language : en
Publisher:
Release Date : 2004
Journal Of Information Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Information science categories.
Website Visibility
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Author : Melius Weideman
language : en
Publisher: Chandos Publishing
Release Date : 2009-09-22
Website Visibility written by Melius Weideman and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-22 with COMPUTERS categories.
This book marries academic research results to the world of the informatics practitioner, in the quest to achieve high website rankings in search engine results. It is aimed at a mixed audience of academics and website owners/coders. The book contains a focused look at the elements which contribute to website visibility, and support for the application of each element with empirical research results. A series of real-world case studies completes the picture, with tested examples of research on website visibility elements and their effect on rankings. The book has been written by a well-respected academic and practitioner in the field of search engines. It provides practical and real-world guidance for real-world situations. It is based on actual research in the field, which is often used to confirm or refute beliefs in the industry. It is not highly technical and assumes no in-depth programming background.
Winning Results With Google Ad Words
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Author : Andrew Goodman
language : en
Publisher: McGraw Hill Professional
Release Date : 2005-09-14
Winning Results With Google Ad Words written by Andrew Goodman and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-14 with Computers categories.
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
Web Design Demystified
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Author : Wendy Willard
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-12-06
Web Design Demystified written by Wendy Willard and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-06 with Computers categories.
Website DESIGN just got a whole lot EASIER! Learn the latest website development tools, techniques, and best practices. Web Design Demystified provides the hands-on help you need to get started. Written in a step-by-step format, this practical guide begins by covering website planning and designing for screens. Then, you'll learn how to build pages, use and integrate HTML and CSS, work with JavaScript, PHP, and XML, and use templates. Get tips for testing and going live as well as information on e-mail design and search engine optimization. Clear examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts. It's a no-brainer! You'll learn how to: Create design mockups that meet the project goals Add images and multimedia with HTML Style text, lists, links, and forms with CSS Integrate HTML and CSS for layout Improve your site's search engine ranking Code HTML for e-mail Simple enough for a beginner, but challenging enough for an intermediate user, Web Design Demystified gives you the tools you need to create successful websites.