Sales Promotion
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Sales Promotion
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Author : Roddy Mullin
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
Sales Promotion written by Roddy Mullin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Sales Promotion
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Author : Robert C. Blattberg
language : en
Publisher:
Release Date : 1990
Sales Promotion written by Robert C. Blattberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Sales Promotion Decision Making
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Author : Steve Ogden-Barnes
language : en
Publisher:
Release Date : 2015-01-12
Sales Promotion Decision Making written by Steve Ogden-Barnes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-12 with Advertising categories.
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Advertisement And Sales Promotion
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Author : Dr. Saibal Roy
language : en
Publisher: Sankalp Publication
Release Date :
Advertisement And Sales Promotion written by Dr. Saibal Roy and has been published by Sankalp Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
New Edition (CBCS) of present Advertising sales & promotion by various Institution & university in India. Starting with Introduction The globalisation and liberatisation process has changed the environment in which a sales & promotion has to discharge his function .Hence understanding at the Advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective adverting sales & promotion and aehieve perfection as a professional . we do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this chapter at promotion no question in this book ,student learn and make’s question answer’s in this book. We also express our thanks to SANKALP PUBLICATION Bilaspur (CG) young Businessmen and Entries statt. We ago intake this plot from to thank our mother ,our wives and sons their sacrifice at time and Energy is really appreciable this book would not have been possible writing short period at time without their co-operation.
Handbook Of Sales Promotion
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Author : Stanley M. Ulanoff
language : en
Publisher: McGraw-Hill Companies
Release Date : 1985
Handbook Of Sales Promotion written by Stanley M. Ulanoff and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Sales Promotion Essentials
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Author : Don E. Schultz
language : en
Publisher: McGraw Hill Professional
Release Date : 1998
Sales Promotion Essentials written by Don E. Schultz and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Informative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.
Sales Promotion
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Author : Alfred Gross
language : en
Publisher:
Release Date : 1950
Sales Promotion written by Alfred Gross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with Marketing categories.
Sales Promotion Management
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Author : John A. Quelch
language : en
Publisher:
Release Date : 1989
Sales Promotion Management written by John A. Quelch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
The Dartnell Sales Promotion Handbook
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Author : Tamara Brezen Block
language : en
Publisher:
Release Date : 1994
The Dartnell Sales Promotion Handbook written by Tamara Brezen Block and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Planning; Techniques; Strategies; Issues.
Sales Promotion
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Author : Tony Yeshin
language : en
Publisher: Cengage Learning
Release Date : 2006
Sales Promotion written by Tony Yeshin and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.
Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on a daily basis in retail outlets to the more specialized but equally influential business of B2B or trade sales promotions. In addition the text covers event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion. Sales Promotion is suitable for undergraduate students of Marketing, in particular Marketing Communications and Advertising courses, postgraduate students on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.