Romancing The Customer
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Romancing The Customer
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Author : Paul Temporal
language : en
Publisher:
Release Date : 2001
Romancing The Customer written by Paul Temporal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Customer Romance
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Author : J.N Halm
language : en
Publisher: AuthorHouse
Release Date : 2014-05-08
Customer Romance written by J.N Halm and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-08 with Business & Economics categories.
CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.
Romancing The Customer
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Author : Paul Temporal
language : en
Publisher: Wiley
Release Date : 2001-06-05
Romancing The Customer written by Paul Temporal and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-05 with Business & Economics categories.
Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.
Governmental Power Market Ing In The Vu Chaos World
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Author : Wongmahesak, Kittisak
language : en
Publisher: IGI Global
Release Date : 2023-09-29
Governmental Power Market Ing In The Vu Chaos World written by Wongmahesak, Kittisak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Law categories.
Governmental Power Market-Ing in the VU-CHAOS World is a thought-provoking book that explores the blended concepts of state governance, marketing, and management. This book offers a comprehensive examination of the dynamics and implications of governmental power in a rapidly changing world. Delve into this text to investigate the concept of government and its significance, as well as the rise of gerontocracy, where the elders exert influence over the state game, both in theory and practice. Further chapters explore topics such as the hidden agenda behind the development of government in governmental power marketing theory, the sources and status of government, strategies, and behavior of governments as buyers. The influences that shape governmental buying behavior and the implications for controlling governmental power are also examined. Readers will gain insights into future trends in government theory and practice, including strategic approaches for stateless players and net states. Case studies and comparative applications offer real-world examples and practical implications. Governmental Power Market-Ing in the VU-CHAOS World is an essential resource for academics, researchers, policymakers, and anyone interested in understanding the complex interplay between governmental power and market dynamics in today's evolving global landscape.
The Customer Driven Company
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Author : Richard C. Whiteley
language : en
Publisher: Random House Business Books
Release Date : 1991
The Customer Driven Company written by Richard C. Whiteley and has been published by Random House Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Consumer satisfaction categories.
Evangelical Christians And Popular Culture
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Author : Robert H. Woods Jr.
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2013-01-09
Evangelical Christians And Popular Culture written by Robert H. Woods Jr. and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Social Science categories.
This three-volume collection demonstrates the depth and breadth of evangelical Christians' consumption, critique, and creation of popular culture, and how evangelical Christians are both influenced by—and influence—mainstream popular culture, covering comic books to movies to social media. Evangelical Christians and Popular Culture: Pop Goes the Gospel addresses the full spectrum of evangelical media and popular culture offerings, even delving into lesser-known forms of evangelical popular culture such as comic books, video games, and theme parks. The chapters in this 3-volume work are written by over 50 authors who specialize in fields as diverse as history, theology, music, psychology, journalism, film and television studies, advertising, and public relations. Volume 1 examines film, radio and television, and the Internet; Volume 2 covers literature, music, popular art, and merchandise; and Volume 3 discusses public figures, popular press, places, and events. The work is intended for a scholarly audience but presents material in a student-friendly, accessible manner. Evangelical insiders will receive a fresh look at the wide variety of evangelical popular culture offerings, many of which will be unknown, while non-evangelical readers will benefit from a comprehensive introduction to the subject matter.
The New Brewer
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Author :
language : en
Publisher:
Release Date : 1983
The New Brewer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Brewing categories.
It S The Small Things
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Author : David Gómez
language : en
Publisher: Bien Pensado
Release Date : 2019-05-01
It S The Small Things written by David Gómez and has been published by Bien Pensado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with Business & Economics categories.
Its the Small Things is an invitation to take customer experience seriously; not just as a sustainable way of differentiation, but as a way to improve your customer service and inspire your team. Its intended for all people and organizations who want to go beyond selling something to meaning something. Its about moving past carrying out mere commercial transactions to building relationships and surprising with pleasant experiences.Creating memorable experiences is a powerful form of differentiation. Value propositions are becoming homogenized, so audiences pay less and less attention every time. No matter what you sell or what industry youre in, everything implies a significant level of service. Whether you are a sales rep, a freelancer, or the head of a large corporation, the service you provide and the experiences of those who buy from you make a difference. Each experience determines whether a customer will buy from you again and recommend you to others, or whether it will be the first and last time you see them.Its about how your customers perceive all of their interactions with your company. These interactions happen all the time: before, during, and after the purchase; with all kinds of people and processes. The quality of the experience isnt determined by the company, but by the customer according to his own perception and expectations.This book offers examples from different parts of the world, especially from Latin America.
Retailweek
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Author :
language : en
Publisher:
Release Date : 1979
Retailweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Clothing trade categories.
My Sister S A Barista
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Author : John Simmons
language : en
Publisher: Cyan Communications
Release Date : 2005
My Sister S A Barista written by John Simmons and has been published by Cyan Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans, to the cafés open on nearly every street corner, Starbucks has grown immensely. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.