Retail Marketing Management
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Retail Marketing Management
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Author : David Gilbert
language : en
Publisher: Pearson Education India
Release Date : 2003-09
Retail Marketing Management written by David Gilbert and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09 with Marketing categories.
Retail Marketing Management
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Author : Claudia Buhamra Abreu Romero
language : en
Publisher: AuthorHouse
Release Date : 2013-04
Retail Marketing Management written by Claudia Buhamra Abreu Romero and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Business & Economics categories.
Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
Retail Marketing Management
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Author : Helen Goworek
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2015
Retail Marketing Management written by Helen Goworek and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Marketing categories.
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module -Pearson-
Retail Marketing Management
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Author : Dhruv Grewal
language : en
Publisher: SAGE
Release Date : 2018-12-03
Retail Marketing Management written by Dhruv Grewal and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Retail Marketing Management
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Author : David Walters
language : en
Publisher:
Release Date : 1989
Retail Marketing Management written by David Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Strategic Retail Management
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Author : Joachim Zentes
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-16
Strategic Retail Management written by Joachim Zentes and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-16 with Business & Economics categories.
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Retail Marketing Management
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Author : Helen Goworek
language : en
Publisher:
Release Date : 2015
Retail Marketing Management written by Helen Goworek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Electronic books categories.
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students.
Retail Marketing Management
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Author : David Gilbert
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2006-09
Retail Marketing Management written by David Gilbert and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09 with categories.
Retail Management
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Author : Madhukant Jha
language : en
Publisher: Gyan Publishing House
Release Date : 2009
Retail Management written by Madhukant Jha and has been published by Gyan Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Retail Management
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Author : U. C. Mathur
language : en
Publisher: I. K. International Pvt Ltd
Release Date : 2010
Retail Management written by U. C. Mathur and has been published by I. K. International Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers. Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas. The book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers.