Reinventing The Product
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Reinventing The Product
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Author : Eric Schaeffer
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-03-03
Reinventing The Product written by Eric Schaeffer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-03 with Business & Economics categories.
Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
The Old Rules Of Marketing Are Dead 6 New Rules To Reinvent Your Brand And Reignite Your Business
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Author : Timothy R. Pearson
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-04-29
The Old Rules Of Marketing Are Dead 6 New Rules To Reinvent Your Brand And Reignite Your Business written by Timothy R. Pearson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-29 with Business & Economics categories.
6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization. Table of Contents Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
Reinventing The Retail Bank
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Author : Lawrence E. Harb
language : en
Publisher: Irwin Professional Publishing
Release Date : 1994
Reinventing The Retail Bank written by Lawrence E. Harb and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Managing Product Management Empowering Your Organization To Produce Competitive Products And Brands
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Author : Steven Haines
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-12-02
Managing Product Management Empowering Your Organization To Produce Competitive Products And Brands written by Steven Haines and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-02 with Business & Economics categories.
Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
Reinventing The Factory Ii
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Author : Roy L. Harmon
language : en
Publisher:
Release Date : 1992
Reinventing The Factory Ii written by Roy L. Harmon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Industrial productivity categories.
Reinventing The Sales Organization
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Author : Elizabeth Miranda
language : en
Publisher:
Release Date : 1995
Reinventing The Sales Organization written by Elizabeth Miranda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Excerpts of speeches at the Reinventing the Sales Organization Conference, held by the Conference Board in June 1994. Executives discussed the challenges and opportunities that have changed the nature of selling in the 1990s.
Reinventing The Factory Managing The World Class Factory
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Author : Roy L. Harmon
language : en
Publisher:
Release Date : 1990
Reinventing The Factory Managing The World Class Factory written by Roy L. Harmon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Industrial productivity categories.
Documents more than a hundred real-life applications of productivity improvement.
Reinventing The University
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Author : PriceWaterhouseCoopers LLP
language : en
Publisher: Wiley
Release Date : 1998-08-18
Reinventing The University written by PriceWaterhouseCoopers LLP and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-08-18 with Business & Economics categories.
Real-world solutions to the strategic problems confronting institutions of higher learning in the Digital Age. Powerful market forces are rapidly expanding the landscape of higher education. At issue is the traditional resident institution learning to accommodate a growing trend towards online and video education. In this age of rampant technological advancement, new standards for learning products and experiences will be developed and only the expeditionary institutions will be able to compete. In this stand-alone supplement to PricewaterhouseCoopers' Reinventing the University, a high-profile group of administrators, educators, and business people explore the competitive challenges facing today's colleges and universities and outline proven strategies for meeting those challenges head-on. Never losing sight of the unique fiscal and regulatory demands associated with managing an institution of higher education, these experts explore an array of strategic issues of vital concern to administrators, including: Applying lessons learned from the healthcare revolution to higher education Transformational strategy: structuring your organization to take full advantage of new technologies and emerging market opportunities Expeditionary strategies for testing hypotheses and developing core competencies Forming partnerships and alliances with other schools and corporations Personalized marketing and other mass customization techniques for cultivating a loyal customer base. Reinventing the University is a valuable source of insights and ideas for college administrators and board members, as well as management and financial consultants who work with institutions of higher learning.
Reinventing The Cuban Sugar Agroindustry
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Author : Jorge F. Pérez-López
language : en
Publisher: Lexington Books
Release Date : 2005-08-04
Reinventing The Cuban Sugar Agroindustry written by Jorge F. Pérez-López and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-04 with Business & Economics categories.
The demise of the international socialist community led to a loss in preferential markets for Cuban sugar industry. In response to the current crisis this volume gathers over a dozen recognized world experts on Cuban agroindustry to analyze specific topics and make recommendations that would reinvent the industry for effective transition to a free market environment.
Reinventing The Business
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Author : Roy L. Harmon
language : en
Publisher:
Release Date : 1996
Reinventing The Business written by Roy L. Harmon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
The visionary reinventor of the factory and the warehouse now constructs a precise, step-by-step model for transforming the entire company. Roy Harmon addresses a broad range of business operations and the application of computer technology to new business processes, explaining complex ideas in clear, nontechnical language. 150 line drawings.