Raising Consumers

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Raising Consumers

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Author : Lisa Jacobson
language : en
Publisher: Columbia University Press
Release Date : 2004

Raising Consumers written by Lisa Jacobson and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

Report

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Author : New Jersey. Board of Agriculture
language : en
Publisher:
Release Date : 1891

Report written by New Jersey. Board of Agriculture and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with Agriculture categories.

Reports

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Author : New Jersey. State Board of Agriculture
language : en
Publisher:
Release Date : 1891

Reports written by New Jersey. State Board of Agriculture and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with categories.

The Country Of Origin Affect On Perception Of Services

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Author : Nils Peters
language : en
Publisher: GRIN Verlag
Release Date : 2011-10

The Country Of Origin Affect On Perception Of Services written by Nils Peters and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Business & Economics categories.

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: Sehr gut, The University of Surrey (School of Management), course: Business Administration, language: English, abstract: Today, the service sector contributes to a major part of the GDP of the most developed countries, while the share of services of the total export of these countries is comparable low. This constitutes certain challenges for the internationalisation of services. With regard to the use of "country-of-origin effects" (COO), the special service characteristics create challenges for service companies, e.g. by the inseparability of service provision and consumption. When decisions on the market entry options are made and local staff is favoured to expatriate staff, incongruence in the COO facets occurs which is difficult to hide. Based on the research on products, this might reduce COO's positive effects on service consumers' quality expectations (ESQ). In this context, the question arises whether information on training in the company's home country (CTI) can reduce the aforementioned negative effect. In order to examine the existence of these relationships, an online provided self-administered experiment was created. Using a non-probability sample of 100 Germans, respondents were asked to rate two different service examples with regard to the ESQ. In each example, the country of the person providing the service (CPI) was manipulated to be congruent as well as incongruent to the company's origin. In addition, the CTI was added to incongruent service examples.

The Economic Journal

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Author :
language : en
Publisher:
Release Date : 1899

The Economic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1899 with Economics categories.

Contains papers that appeal to a broad and global readership in all fields of economics.

Consumers Co Peration

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Author : Albert Sonnichsen
language : en
Publisher: New York, The Macmillan Company
Release Date : 1919

Consumers Co Peration written by Albert Sonnichsen and has been published by New York, The Macmillan Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1919 with Consumer cooperatives categories.

Reports From Select Committees Of H C And Evidence

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Author : Great Britain. Parliament. House of Lords
language : en
Publisher:
Release Date : 1899

Reports From Select Committees Of H C And Evidence written by Great Britain. Parliament. House of Lords and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1899 with categories.

Report Of The Statistician

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Author : United States. Dept. of Agriculture. Bureau of Statistics
language : en
Publisher:
Release Date : 1892

Report Of The Statistician written by United States. Dept. of Agriculture. Bureau of Statistics and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with Agriculture categories.

Annual Report Of The New Jersey Board Of Agriculture

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Author : New Jersey. Board of Agriculture
language : en
Publisher:
Release Date : 1891

Annual Report Of The New Jersey Board Of Agriculture written by New Jersey. Board of Agriculture and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with Agriculture categories.

Canadian Grower

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Author :
language : en
Publisher:
Release Date : 1928

Canadian Grower written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1928 with Canada categories.