Public Sector Communication
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Public Sector Communication
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Author : María José Canel
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-26
Public Sector Communication written by María José Canel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-26 with Business & Economics categories.
A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.
Public Sector Communication
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Author : Doris Appel Graber
language : en
Publisher: CQ-Roll Call Group Books
Release Date : 1992
Public Sector Communication written by Doris Appel Graber and has been published by CQ-Roll Call Group Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Written by an expert in media and communications, Public Sector Communication focuses on information management in government agencies by analyzing the nature of information flows and communication problems. This book provides practical information for those interested in the public sector.
The Handbook Of Public Sector Communication
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Author : Vilma Luoma-aho
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-24
The Handbook Of Public Sector Communication written by Vilma Luoma-aho and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Language Arts & Disciplines categories.
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Public Sector Communication
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Author : DORIS A. GRABER
language : en
Publisher:
Release Date : 1991
Public Sector Communication written by DORIS A. GRABER and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Marketing Management And Communications In The Public Sector
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Author : Martial Pasquier
language : en
Publisher: Routledge
Release Date : 2017-08-18
Marketing Management And Communications In The Public Sector written by Martial Pasquier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Professional Communications In The Public Sector
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Author : Ted Glenn
language : en
Publisher: Canadian Scholars’ Press
Release Date : 2014
Professional Communications In The Public Sector written by Ted Glenn and has been published by Canadian Scholars’ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.
Public Sector Marketing Communications Volume I
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Author : Ogechi Adeola
language : en
Publisher: Palgrave Macmillan
Release Date : 2022-12-26
Public Sector Marketing Communications Volume I written by Ogechi Adeola and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-26 with Business & Economics categories.
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research into the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Along with the second volume, which focuses on traditional and digital perspectives, this collection fills a much-needed information gap that is evident in Africa’s public sector. It serves as a decision making, teaching and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
Public Sector Communication In The Digital Age
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Author : Mandla J. Radebe
language : ar
Publisher: UJ Press
Release Date :
Public Sector Communication In The Digital Age written by Mandla J. Radebe and has been published by UJ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
“Public sector communication in Southern Africa cannot be understood outside the factors shaped by the region’s historical context, political transitions and, subsequently, the need for transparent and inclusive governance.” In the past decade, digital communication technologies have surged due to the fourth industrial revolution, reshaping communication dynamics with more interactive engagement and rapid feedback. These advancements in the public sector have connected stakeholders to previously inaccessible state branches in South Africa and beyond. Public sector leaders now use digital tools to bolster their brands and demonstrate servant leadership by enhancing service delivery through improved access. This book brings together diverse scholars who contribute insights that analyse the latest theories and practices in the realm of public sector communication in the digital age. It encompasses theory-driven analyses, applied methodologies, and case studies that capture the current realities in public sector digital communication in Southern Africa. EDITORS: Mandla J. Radebe is Associate Professor for Strategic Communication and Director of the Centre for Data and Digital Communication at the University of Johannesburg. Karabo Sitto-Kaunda is Associate Professor for Strategic Communication at the University of Pretoria. Elizabeth Lubinga is Associate Professor for Strategic Communication at the University of Johannesburg.
Public Sector Marketing Communications Volume Ii
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Author : Ogechi Adeola
language : en
Publisher: Palgrave Macmillan
Release Date : 2023-04-26
Public Sector Marketing Communications Volume Ii written by Ogechi Adeola and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-26 with Business & Economics categories.
Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
Corporate Branding In The Public Sector And Its Implications For Government Communication
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Author : Dennis O'Leary
language : en
Publisher:
Release Date : 2003
Corporate Branding In The Public Sector And Its Implications For Government Communication written by Dennis O'Leary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Brand name products categories.
Through exploratory research using qualitative and quantitative research tools, this dissertation examines the emergence and use of corporate sector branding along with changes in the nature of external communication in the Federal public sector. This research study adopts and is limited to, a small case studies approach that involves a small selection of Australian Federal government organisations. Based on this research, conclusions were drawn regarding the changing nature of public sector communication toward a two-way model. The study also reaches a number of conclusions about the impact of private sector communication principles and practices on public sector communications thinking.