Public Relations Leaders As Sensemakers
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Public Relations Leaders As Sensemakers
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Author : Bruce K. Berger
language : en
Publisher: Routledge
Release Date : 2014-05-23
Public Relations Leaders As Sensemakers written by Bruce K. Berger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-23 with Language Arts & Disciplines categories.
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Public Relations Leaders As Sensemakers
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Author : Bruce K. Berger
language : en
Publisher:
Release Date : 2014
Public Relations Leaders As Sensemakers written by Bruce K. Berger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Media International Australia
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Author :
language : en
Publisher:
Release Date : 1999
Media International Australia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Australia categories.
Strategic Public Relations Leadership
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Author : Anne Gregory
language : en
Publisher: Routledge
Release Date : 2013-07-18
Strategic Public Relations Leadership written by Anne Gregory and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.
Organising In The Information Age
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Author : Len Holmes
language : en
Publisher: Ashgate Publishing
Release Date : 2002
Organising In The Information Age written by Len Holmes and has been published by Ashgate Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
This volume explores key facets of the consequences of the emergence of this distributed technology for organizational life. It argues that these developments have taken place at such a pace that organizational theory has not kept up to analyse and explain adequately the current applications or to explore possible future applications. This book contributes to the necessary development of organizational theory, by providing analysis and empirical studies of existing applications. The themes of distributed technology, distributed leadership, distributed identity and distributed discourse provide key elements for new modes of analysis, and potentially new vistas for the future shape of globalisation.
Big Ideas In Public Relations Research And Practice
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Author : Finn Frandsen
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-03
Big Ideas In Public Relations Research And Practice written by Finn Frandsen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Emotional Intelligence And Public Relations
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Author : Weiwu Zhang
language : en
Publisher: Taylor & Francis
Release Date : 2025-11-03
Emotional Intelligence And Public Relations written by Weiwu Zhang and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-11-03 with Business & Economics categories.
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential for performance, leadership, and fostering collaborative organizational cultures. Despite its importance, EQ remains understudied in PR contexts. This groundbreaking volume presents the first comprehensive collection of cutting-edge research and theoretical and practical insights exploring the pivotal role of EQ across PR practice and education. Leading scholars contribute original research, theoretical frameworks, and case studies examining EQ in various settings. The book covers diverse topics including EQ’s importance in PR roles, internal communication, listening and mindfulness, leadership, intercultural relations, work-life harmony, crisis communication, health communication, organizational listening, social capital, and diversity initiatives. Each chapter provides practical recommendations for implementing EQ principles in daily PR practice and future research directions. This essential resource serves multiple audiences: PR educators seeking to incorporate EQ into their curriculum, researchers exploring the intersection of EQ and communication, and practitioners looking to enhance their professional capabilities. Whether used as a supplementary text for PR theory courses, a foundation for professional development, or a required text for specialized EQ classes, this volume delivers valuable insights into why EQ truly is the new IQ in public relations.
New England Journal Of Education
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Author :
language : en
Publisher:
Release Date : 1996
New England Journal Of Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Education categories.
International Encyclopedia Of The Social Behavioral Sciences
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Author : Neil J. Smelser
language : en
Publisher:
Release Date : 2001
International Encyclopedia Of The Social Behavioral Sciences written by Neil J. Smelser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Psychology categories.
The largest work ever published in the social and behavioural sciences. It contains 4000 signed articles, 15 million words of text, 90,000 bibliographic references and 150 biographical entries.
Public Relations
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Author : Carolyn Mae Kim
language : en
Publisher: Routledge
Release Date : 2019-02-18
Public Relations written by Carolyn Mae Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-18 with Language Arts & Disciplines categories.
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.