Public Relations Journal

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Public Relations Journal

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Author : Public Relations Society of America
language : en
Publisher:
Release Date : 1985

Public Relations Journal written by Public Relations Society of America and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.

Public Relations Review

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Author : Foundation for Public Relations Research and Education (U.S.)
language : en
Publisher:
Release Date : 1993

Public Relations Review written by Foundation for Public Relations Research and Education (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Public relations Periodicals categories.

Public Relations Theory

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Author : Brigitta R. Brunner
language : en
Publisher: John Wiley & Sons
Release Date : 2019-01-29

Public Relations Theory written by Brigitta R. Brunner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-29 with Business & Economics categories.

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Public Relations

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Author : Mark Sheehan
language : en
Publisher: Routledge
Release Date : 2020-07-16

Public Relations written by Mark Sheehan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-16 with Social Science categories.

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Public Relations And Communication Management

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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07

Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Public Relations Research Annual

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Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2016-12-14

Public Relations Research Annual written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-14 with Business & Economics categories.

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.

Introduction To Public Relations

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Author : Janis Teruggi Page
language : en
Publisher: SAGE Publications
Release Date : 2020-09-11

Introduction To Public Relations written by Janis Teruggi Page and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-11 with Language Arts & Disciplines categories.

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Public Relations Journal

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Author :
language : en
Publisher:
Release Date :

Public Relations Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Public relations categories.

Public Relations

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Author : David A. Haberman
language : en
Publisher: Wiley-Blackwell
Release Date : 1988

Public Relations written by David A. Haberman and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events, and ethical questions.

Effective Public Relations

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Author : Scott M. Cutlip
language : en
Publisher: Pearson Education India
Release Date : 1962

Effective Public Relations written by Scott M. Cutlip and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Public relations categories.