Public Relations Ethics
DOWNLOAD
Download Public Relations Ethics PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Public Relations Ethics book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Ethics In Public Relations
DOWNLOAD
Author : Patricia J Parsons
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-11-03
Ethics In Public Relations written by Patricia J Parsons and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Ethics In Public Relations
DOWNLOAD
Author : Patricia Houlihan Parsons
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Ethics In Public Relations written by Patricia Houlihan Parsons and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
Legal And Ethical Considerations For Public Relations
DOWNLOAD
Author : Karla K. Gower
language : en
Publisher: Waveland Press
Release Date : 2007-07-20
Legal And Ethical Considerations For Public Relations written by Karla K. Gower and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-20 with Business & Economics categories.
Since the law reflects a societys values, norms, and beliefs, public relations professionals need an understanding of both law and ethics. Without it, practitioners cannot effectively do their jobs. Legal and Ethical Considerations for Public Relations melds ethics and the law with other integral aspects of the field to address inaccuracies, liability, and moral questions of right and wrong. The second edition continues to address the classical approaches to ethics, business ethics, theories of public relations ethics, ethics codes, and personal ethics. To help professionals shield their organizations from liability or harm, First Amendment theory and its relevance for public relations speech, corporate and commercial speech, and specific areas of the law, such as government regulations, torts, and intellectual property, are discussed. Gower includes influential cases to illustrate specific legal concepts and the reasoning behind each one. She prepares readers with practical knowledge and insights that will benefit them throughout every phase of their career.
Public Relations Ethics
DOWNLOAD
Author : Trevor Morris
language : en
Publisher: Routledge
Release Date : 2020-12-29
Public Relations Ethics written by Trevor Morris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Language Arts & Disciplines categories.
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
Public Relations Ethics
DOWNLOAD
Author : Philip M. Seib
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1995
Public Relations Ethics written by Philip M. Seib and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.
A Practical Guide To Ethics In Public Relations
DOWNLOAD
Author : Regina Luttrell
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2018-02-09
A Practical Guide To Ethics In Public Relations written by Regina Luttrell and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-09 with Business & Economics categories.
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Public Relations Ethics And Professionalism
DOWNLOAD
Author : Johanna Fawkes
language : en
Publisher: Routledge
Release Date : 2014-08-01
Public Relations Ethics And Professionalism written by Johanna Fawkes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-01 with Business & Economics categories.
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Ethical Practice Of Social Media In Public Relations
DOWNLOAD
Author : Marcia W. DiStaso
language : en
Publisher: Routledge
Release Date : 2014-06-27
Ethical Practice Of Social Media In Public Relations written by Marcia W. DiStaso and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Language Arts & Disciplines categories.
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Public Relations Ethics How To Practice Pr Without Losing Your Soul
DOWNLOAD
Author : Dick Martin
language : en
Publisher:
Release Date : 2015-11-24
Public Relations Ethics How To Practice Pr Without Losing Your Soul written by Dick Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-24 with Business & Economics categories.
The book will trace the development of ethical theory from the ancient Greeks to modern time to give the reader an understanding of the principles that underlie current standards of behavior. The emphasis is on their practical application for public relations practitioners and students through the analysis of contemporary cases. The book's goal is to guide readers in building a personal framework for ethical reasoning that will enable them to: 1. Recognize the ethical issues at play in the practice of public relations, including those inherent in business decisions that don't directly involve communications. 2. Analyze the conflicting duties and loyalties at play in these situations, as well as the likely consequences to all affected publics, so they can choose the best option in their own practice or counsel their clients in their decision-making. 3. And finally justify their decision and/or counsel in terms that others will understand and ultimately accept. The book fills a gap in currently available books on the subject, which either lack theoretical grounding or practical application. It does not advocate a specific ethical approach, gives readers sufficient grounding in the three major theories, virtue, deontological, and teleological to identify the strengths and weaknesses of each and to construct their own framework, appropriate to their circumstances. The illustrative cases used in the book span the range of public relations functions, including employee communications, media relations, social media, philanthropy, speechwriting, community relations, issue management, brand journalism, and more. In many cases, there are interviews with the actual managers who participated in selected cases, including such well-known figures as Harold Burson, Robert Dillenschneider, Herb Schmertz, Ed Block, Al Golan, and Richard Edelman.
The Rules Of Public Relations
DOWNLOAD
Author : Cayce Myers
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-07-01
The Rules Of Public Relations written by Cayce Myers and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-01 with Business & Economics categories.
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced. Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property. Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond. For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of public relations in the 2020s.