Promoting The Library

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Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation

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Author : Trine Kolderup Flaten
language : en
Publisher: Walter de Gruyter
Release Date : 2006

Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation written by Trine Kolderup Flaten and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Promoting The Library

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Author : Brian Mathews
language : en
Publisher:
Release Date : 2008

Promoting The Library written by Brian Mathews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Libraires categories.

Library Promotion Handbook

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Author : Marian S. Edsall
language : en
Publisher: Greenwood
Release Date : 1980

Library Promotion Handbook written by Marian S. Edsall and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Reference categories.

Sample library displays, newsletters, posters, brochures, and flyers illustrate how library services can be promoted, events publicized, and support garnered

Real Life Marketing And Promotion Strategies In College Libraries

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Author : Barbara Whitney Petruzzelli
language : en
Publisher: Routledge
Release Date : 2005

Real Life Marketing And Promotion Strategies In College Libraries written by Barbara Whitney Petruzzelli and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

This book "is a 'how-to' guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn't) when developing, implementing, and evaluating on campus marketing initiatives. You'll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library's users, how to make improvements to meet those needs, and how to communicate those improvements to the users." -- back cover.

Library Marketing Basics

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Author : Mark Aaron Polger
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-03-26

Library Marketing Basics written by Mark Aaron Polger and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Language Arts & Disciplines categories.

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

Abc S Of Library Promotion

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Author : Steve Sherman
language : en
Publisher: Metuchen, N.J : Scarecrow Press
Release Date : 1971

Abc S Of Library Promotion written by Steve Sherman and has been published by Metuchen, N.J : Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

The basics of advancing the use and appreciation of libraries. In addition to updating methods of public relations designed for libraries, this edition (2nd was 1980) adds five chapters to fit new technological, social, political, and financial conditions. Annotation copyright by Book News, Inc., Portland, OR

Strategic Marketing In Library And Information Science

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Author : Irene Owens
language : en
Publisher: Psychology Press
Release Date : 2002

Strategic Marketing In Library And Information Science written by Irene Owens and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

History Of The Belfast Library And Society For Promoting Knowledge Commonly Known As The Linen Hall Library

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Author : John Anderson (F.G.S.)
language : en
Publisher:
Release Date : 1888

History Of The Belfast Library And Society For Promoting Knowledge Commonly Known As The Linen Hall Library written by John Anderson (F.G.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1888 with Libraries categories.

At Your Library Toolkit For School Library Media Programs

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Author : American Library Association
language : en
Publisher: Amer Library Assn
Release Date : 2003

At Your Library Toolkit For School Library Media Programs written by American Library Association and has been published by Amer Library Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.

Visible Librarian

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Author : Judith A. Siess
language : en
Publisher: American Library Association
Release Date : 2003-04-04

Visible Librarian written by Judith A. Siess and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-04 with Language Arts & Disciplines categories.

Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz