Program Context Effects On Advertising Effectiveness

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Program Context Effects On Advertising Effectiveness

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Author : Hsu-Hsien Annie Chi
language : en
Publisher:
Release Date : 1990

Program Context Effects On Advertising Effectiveness written by Hsu-Hsien Annie Chi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.

Measuring Advertising Effectiveness

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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05

Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

Advances In Advertising Research Vol 1

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Author : Ralf Terlutter
language : en
Publisher: Springer-Verlag
Release Date : 2010-06-25

Advances In Advertising Research Vol 1 written by Ralf Terlutter and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-25 with Business & Economics categories.

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

Branding And Advertising

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Author : Flemming Hansen
language : en
Publisher: Copenhagen Business School Press DK
Release Date : 2003

Branding And Advertising written by Flemming Hansen and has been published by Copenhagen Business School Press DK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Based on papers from a 2002 conference.

Humor In Advertising

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Author : Charles S. Gulas
language : en
Publisher: M.E. Sharpe
Release Date : 2006

Humor In Advertising written by Charles S. Gulas and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Cognitive And Affective Priiming Effects Of The Context For Print Advertisements

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Author : YOUJAE YI
language : en
Publisher:
Release Date : 1990

Cognitive And Affective Priiming Effects Of The Context For Print Advertisements written by YOUJAE YI and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.

Marketing Theory And Applications

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Author : Kenneth R. Evans
language : en
Publisher:
Release Date : 2002

Marketing Theory And Applications written by Kenneth R. Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.

Ama Winter Educators Conference

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Author :
language : en
Publisher:
Release Date : 1987

Ama Winter Educators Conference written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Marketing categories.

Proceedings Of The Conference Of The American Academy Of Advertising

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Author : American Academy of Advertising. Conference
language : en
Publisher:
Release Date : 1989

Proceedings Of The Conference Of The American Academy Of Advertising written by American Academy of Advertising. Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.

Journal Of Business Research

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Author :
language : en
Publisher:
Release Date : 1992

Journal Of Business Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business categories.