Profitable Marketing Communications

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Profitable Marketing Communications

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Author : Antony Young
language : en
Publisher: Kogan Page Publishers
Release Date : 2007

Profitable Marketing Communications written by Antony Young and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.

Profitable Marketing Communications

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Author : Anthony Young
language : en
Publisher:
Release Date : 2007-01-01

Profitable Marketing Communications written by Anthony Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.

Marketing Communication Management

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Author : Otto Ottesen
language : en
Publisher:
Release Date : 2001

Marketing Communication Management written by Otto Ottesen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Marketing Communication Management

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Author : Otto Ottesen
language : en
Publisher: CBS Press
Release Date : 2001

Marketing Communication Management written by Otto Ottesen and has been published by CBS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Communication in marketing categories.

"This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, and whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes."

Driving Brand Value

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Author : Thomas R. Duncan
language : en
Publisher: Irwin Professional Publishing
Release Date : 1997

Driving Brand Value written by Thomas R. Duncan and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.

Hey Marketers Get Your Priorities Straight

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Author : NIcholas Scarpino
language : en
Publisher: Nicholas Scarpino
Release Date : 2013-03

Hey Marketers Get Your Priorities Straight written by NIcholas Scarpino and has been published by Nicholas Scarpino this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03 with categories.

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you'll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.

Marketing Communications

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Author :
language : en
Publisher:
Release Date : 1898

Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.

Convergence Marketing

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Author : Richard Rosen
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-16

Convergence Marketing written by Richard Rosen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-16 with Business & Economics categories.

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Brand Media Strategy

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Author : Antony Young
language : en
Publisher: Palgrave Macmillan
Release Date : 2010-12-21

Brand Media Strategy written by Antony Young and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-21 with Business & Economics categories.

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

Marketing Plans

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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2024-03-18

Marketing Plans written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-18 with Business & Economics categories.

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.