Precision Marketing
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Precision Marketing
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Author : Sandra Zoratti
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-05-03
Precision Marketing written by Sandra Zoratti and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Business & Economics categories.
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
Precision Marketing
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Author : Jeff Zabin
language : en
Publisher: John Wiley & Sons
Release Date : 2004-02-06
Precision Marketing written by Jeff Zabin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-06 with Business & Economics categories.
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
Precision Marketing Standard Requirements
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-06-10
Precision Marketing Standard Requirements written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-10 with categories.
How do your measurements capture actionable Precision marketing information for use in exceeding your customers expectations and securing your customers engagement? How do you determine the key elements that affect Precision marketing workforce satisfaction? how are these elements determined for different workforce groups and segments? Is the Precision marketing scope manageable? What are specific Precision marketing Rules to follow? Does the Precision marketing task fit the client's priorities? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Precision marketing investments work better. This Precision marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Precision marketing Self-Assessment. Featuring 682 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Precision marketing improvements can be made. In using the questions you will be better able to: - diagnose Precision marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Precision marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Precision marketing Scorecard, you will develop a clear picture of which Precision marketing areas need attention. Your purchase includes access details to the Precision marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Precision Marketing
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Author :
language : en
Publisher:
Release Date : 2008
Precision Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Customer services categories.
Five principles are presented that can help companies make better marketing decisions by refocusing their concentration and perception of customer behavior ĺl and in some ways redirecting their delivery investments.
Precision Marketing
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Author : John Mayfield
language : en
Publisher: Independently Published
Release Date : 2024-06-30
Precision Marketing written by John Mayfield and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-30 with Computers categories.
If you are struggling to identify and engage your ideal customers, "Precision Marketing: The Science of Finding and Engaging Target Consumers" is the guide you need. This book dives into the heart of modern marketing challenges, offering data-driven strategies and actionable insights to help you pinpoint and connect with your target audience effectively. Say goodbye to wasted marketing efforts and hello to a precise, impactful approach that drives real results. Written by John Mayfield, a seasoned marketing expert with over 20 years of experience in the industry, this book draws on his extensive knowledge and practical expertise. John has helped numerous companies refine their marketing strategies, leveraging data and cutting-edge techniques to achieve remarkable growth. His deep understanding of consumer behavior and market dynamics is distilled into this essential guide, making it an invaluable resource for marketers, business owners, and anyone looking to enhance their marketing prowess.
How Does Data Driven Analysis Achieve Precision Marketing A Case Study Of T Company
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Author : Pei-Rong Chen
language : en
Publisher:
Release Date : 2019
How Does Data Driven Analysis Achieve Precision Marketing A Case Study Of T Company written by Pei-Rong Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Precision Marketing In Websphere Commerce
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Author : Rufus Credle
language : en
Publisher: IBM Redbooks
Release Date : 2010-05-11
Precision Marketing In Websphere Commerce written by Rufus Credle and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Computers categories.
This IBM® Redbooks® publication positions WebSphere® Commerce Version 7 in today's marketplace and discusses its enhanced features enabling business users to achieve their vision for precision marketing. This book helps you to tailor and configure the Marketing tool in IBM Management Center for WebSphere Commerce to create and manage various promotion campaigns as needed by your business. This book provides several business scenarios which can be implemented through simple customizations. Each scenario addresses a unique requirement which can be mapped with similar business scenarios. This book has been developed for an experienced WebSphere Commerce design and developers audience.
Marketing Research
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Author : Alvin C. Burns
language : en
Publisher:
Release Date : 2004
Marketing Research written by Alvin C. Burns and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Quirk S Marketing Research Review
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Author :
language : en
Publisher:
Release Date : 1993
Quirk S Marketing Research Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Precision Marketing Electronic Journal
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Author :
language : en
Publisher:
Release Date : 19??
Precision Marketing Electronic Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.