Practical Web Analytics For User Experience

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Practical Web Analytics For User Experience

Practical Web Analytics For User Experience written by Michael Beasley and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-21 with Computers categories.

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Actionable Web Analytics

Actionable Web Analytics written by Jason Burby and has been published by Sybex this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-29 with Business & Economics categories.

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Evaluating And Improving Websites

Evaluating And Improving Websites written by World Tourism Organization and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.

Destination Web Watch is an evaluation and benchmarking scheme to improve the quality and effectiveness of tourism websites of destination management organisations (DMOs) based on global research and best practice criteria. This project is jointly organised by the International Federation for IT and Travel and Tourism (IFITT) and the World Tourism Organization (WTO). This publication outlines the scheme, examines methodologies for evaluating quality criteria for effective websites, and gives results of preliminary research through surveys and pilot studies.

Ibm Systems Journal

Ibm Systems Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.

Quantifying The User Experience

Quantifying The User Experience written by Jeff Sauro and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-16 with Business & Economics categories.

"The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. The focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature"--

Researching Ux Analytics

Researching Ux Analytics written by Luke Hay and has been published by SitePoint Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Computers categories.

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Documentation Abstracts

Documentation Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Documentation categories.

Diverse Issues In Higher Education

Diverse Issues In Higher Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with African Americans categories.

Iui Conference Proceedings

Iui Conference Proceedings written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Artificial intelligence categories.

Consultants And Consulting Organizations Directory

Consultants And Consulting Organizations Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business consultants categories.