Practical Public Relations
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Public Relations
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Author : Ellen Gunning
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-09-26
Public Relations written by Ellen Gunning and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-26 with Business & Economics categories.
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices Accompanying online resources for this title can be found at bloomsburyonlineresources.com/public-relations. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Strategic Public Relations
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Author : Kim Harrison
language : en
Publisher:
Release Date : 2003
Strategic Public Relations written by Kim Harrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Public relations categories.
Public Relations In Practice
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Author : Anne Gregory
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Public Relations In Practice written by Anne Gregory and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Limited
Release Date : 1999
Public Relations written by Philip Henslowe and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Public relations categories.
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
Practical Public Relations
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Author : Anthony Fulginiti
language : en
Publisher:
Release Date : 2017-03-02
Practical Public Relations written by Anthony Fulginiti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with categories.
A word about our words ...This is one textbook you may want to keep. Why? Because you'll probably refer to it throughout your life to promote causes you believe in - whether you want to write an effective letter to the editor, gain support for a candidate for an office, or just build persuasive techniques to gain acceptance for an idea you want others to accept. Public relations is one area every student will practice, forever. Whether it's moving up the corporate ladder or espousing ideas you want to see succeed, you'll be able to tap into the knowledge that you've accumulated in this course and to revisit this text for ideas when you need them. Also, One of the most important activities you can engage in during your college years is getting involved in a preprofessional society such as the Public Relations Student Society of America. Your college or university might offer other communication, advertising or marketing societies or clubs. Join one. Attend their meetings, especially those of the professional parent society. You'll network with people and get involved in projects that will lead to internships and jobs. Thousands of students, like you, joined those societies and worked on worthwhile projects, attended national conferences, and become hugely successful after graduation. Some of those were students of ours who wrote some of the words in this text. You can make your world, and the world that your children live in, better by learning to champion causes you think will make a serious difference. We hope the ideas in this book will help you do that. If this book enlightens you, we are satisfied. If it motivates you, we are gratified. And if someday, you recall a few of its words when you most need them, we will be edified that through you, we'll still be teaching. - Tony Fulginiti and Don Bagin Practical Public Relations is a complete study of the field of public relations arranged in 15 chapters corresponding to a typical 15-week college semester. The authors present thoughtfully blended theories and principles with models and examples to help readers learn how to sell an idea, build a coalition, or manage a crisis. Practical applications include questions, exercises, and special practical cases after each chapter which help readers translate theory into actual PR actions that make a difference. In a crisp, active writing style every aspect of PR is explored - from the basic M-A-C Triad communication model, through research, thinking, writing and designing, to planning a complete PR program. Readers will see the effect of law, ethics and the networked age on every PR activity. Students will use this text to master everyday PR chores; professionals will use it to reexamine principles behind their practice, develop professionally, or prep for accreditation and advancement.
The Practice Of Government Public Relations
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Author : Mordecai Lee
language : en
Publisher: CRC Press
Release Date : 2011-08-04
The Practice Of Government Public Relations written by Mordecai Lee and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-04 with Political Science categories.
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Public Relations written by Philip Henslowe and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.
Practical Public Relations
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Author : Sam Black
language : en
Publisher:
Release Date : 1983
Practical Public Relations written by Sam Black and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Practical Public Relations
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Author : Don Bagin
language : en
Publisher:
Release Date : 2007-01-22
Practical Public Relations written by Don Bagin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-22 with Public relations categories.