Practical Marketing Research

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Practical Marketing Research

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Author : Jeffrey L. Pope
language : en
Publisher: AMACOM/American Management Association
Release Date : 1993

Practical Marketing Research written by Jeffrey L. Pope and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Discusses the role of research in business and describes interviewing methods, resource tools, and techniques for solving specific marketing problems

Practical Marketing Research

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Author : Paul A. Scipione
language : en
Publisher:
Release Date : 1990

Practical Marketing Research written by Paul A. Scipione and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing research categories.

Practical Marketing Research

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Author : KEN. DEAL
language : en
Publisher:
Release Date : 2020

Practical Marketing Research written by KEN. DEAL and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.

Marketing Research

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Author : Joseph F. Hair
language : en
Publisher: Irwin Professional Publishing
Release Date : 2000

Marketing Research written by Joseph F. Hair and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Practical Marketing Research

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Author : Paul Scipione
language : en
Publisher:
Release Date : 1992-09-01

Practical Marketing Research written by Paul Scipione and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-09-01 with Marketing research categories.

Practical Marketing Research

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Author : Neil Holbert
language : en
Publisher:
Release Date : 1993

Practical Marketing Research written by Neil Holbert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Marketing research categories.

A marketing research textbook that blends concepts and applications. It provides a practical approach to marketing research, showing how to integrate the research function into marketing, and focus on how to interpret and report the data so that it is useful for marketing managers.

Practical Marketing Research In Vietnam

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Author : Mark W. Speece
language : en
Publisher:
Release Date : 1996

Practical Marketing Research In Vietnam written by Mark W. Speece and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Marketing research categories.

Market Research In Practice

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Author : Paul N Hague
language : en
Publisher: Kogan Page Publishers
Release Date : 2004-03-03

Market Research In Practice written by Paul N Hague and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-03 with Business & Economics categories.

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

Marketing Research

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Author : Nigel Bradley
language : en
Publisher: Oxford University Press, USA
Release Date : 2007

Marketing Research written by Nigel Bradley and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.

Practical Marketing For Schools

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Author : Christopher Barnes
language : en
Publisher: John Wiley & Sons
Release Date : 1993

Practical Marketing For Schools written by Christopher Barnes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

An introductory guide to drafting and implementing practical marketing strategies, this workbook introduces key concepts such as marketing a nonprofit organization and drawing up marketing plans.