Practical Marketing Essentials
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Practical Marketing Essentials
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Author : Dennis Smith
language : en
Publisher:
Release Date : 2021-09-02
Practical Marketing Essentials written by Dennis Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-02 with categories.
The comprehensive guide to marketing and business fundamentals. It covers marketing principles, research, strategy, design, plan execution, and more. This textbook is the primary preparatory material for the AMLR-PME certification exam. The book is intended for: Junior and mid-level marketing professionals. Students and recent business school graduates. Non-marketing business professionals who are interested in understanding marketing principles. The book consists of four parts: 1. The foundation for success - details the fundamentals of marketing. 2. Business planning - discusses strategy, research, analytics, and pricing. 3. Executing the plan - topics include design, promotional activities, metrics, and sales channels. 4. Leading the business - learn about financials, P&Ls, and best practices for how to succeed in the workplace.
Digital Marketing Essentials
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Author : Alvis Wilderman
language : en
Publisher: Independently Published
Release Date : 2023-11-18
Digital Marketing Essentials written by Alvis Wilderman and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with categories.
Digital Marketing Essentials: Practical Strategies For Thriving In The Online World Do you want to learn how to use digital marketing to grow your business and your brand online? Do you want to master the skills and tools that will help you reach and connect with your audience and customers in the digital age? Do you want to discover the secrets and best practices of successful digital marketers and businesses? If you answered YES to any of these questions, then this book is for you. Digital Marketing Essentials is a comprehensive and practical guide that will teach you the essentials of online marketing and how to use them to thrive in the online world. In this book you will learn: The essentials of online marketing and how to use them to thrive in the online world How to create and execute a digital marketing strategy that aligns with your business goals and vision How to use various digital channels and platforms, such as websites, social media, email, video, and online ads, to create and distribute valuable and relevant content for your audience and customers How to use data and analytics to measure and improve your digital marketing performance and impact How to comply with data privacy regulations and gain user trust in data handling How to use case studies and real-world examples to learn from successful digital marketing campaigns and businesses Discovering the secrets and best practices of successful digital marketers and businesses Applying the lessons and insights from this book to your own situation and context Digital Marketing Essentials is written by Alvis Wilderman, a digital marketing expert and consultant with over 10 years of experience in the field. He has helped hundreds of businesses and organizations to achieve their online marketing goals and grow their online presence. He has also taught and mentored thousands of students and learners who are interested in demystifying digital marketing and mastering the essentials of online marketing. Whether you are a beginner or an advanced digital marketer, whether you are a small business owner or a large corporation, and whether you are a student or a professional, this book will help you to learn and apply the essentials of digital marketing to your situation and context. Don't miss this opportunity to learn and master the essentials of online marketing and to thrive in the online world. Get your copy of Digital Marketing Essentials today and start your digital marketing journey.
Marketing Essentials
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Author : Cecilia Hagstrøm
language : en
Publisher: Chrilas
Release Date : 2025-01-30
Marketing Essentials written by Cecilia Hagstrøm and has been published by Chrilas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-30 with Business & Economics categories.
Book Description Starting your journey in marketing can feel overwhelming, but Marketing Essentials makes it simple. This engaging guide blends basic marketing lessons with relatable stories, offering a beginner friendly approach to mastering the fundamentals of marketing. Each chapter introduces key concepts like understanding your audience, creating compelling content, and building strategies that work, all grounded in examples that bring the lessons to life. Follow Clara, a marketer, navigating challenges both big and small, from crafting irresistible pitches to turning unlikely clients into success stories. Her relatable experiences will help you connect theory to practice, making complex ideas feel accessible and manageable. What You'll Get: Marketing Fundamentals Made Clear: A breakdown of essential principles, from audience research to effective messaging. Relatability: Through Clara's stories, you'll see how these lessons apply in marketing scenarios. Practical Insights: Simple, actionable strategies for building campaigns, engaging customers, and avoiding common pitfalls. A Dose of Humor: After all, marketing shouldn't feel like homework. As Clara says, "This tool saved my Mondays. Now I only hate Tuesdays." Perfect for beginners, Marketing Essentials combines the core lessons you need to know with memorable examples to help you apply them in your own work. Whether you're marketing a product, a service, or just starting your career, this book is here to give you a solid foundation, without overwhelming you. Start your marketing journey today with practical insights and a few laughs along the way.
Marketing Essentials Learn The Fundamentals Through Story And Practical Lessons
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Author :
language : en
Publisher:
Release Date :
Marketing Essentials Learn The Fundamentals Through Story And Practical Lessons written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Digital Marketing Essentials
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Author : Rwg Publishing
language : en
Publisher:
Release Date : 2024-06-24
Digital Marketing Essentials written by Rwg Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-24 with Business & Economics categories.
Digital Marketing Essentials by RWG Publishing is your ultimate guide to mastering the art of digital marketing. In an era where traditional marketing methods are rapidly becoming obsolete, this book serves as a comprehensive resource for business owners and marketers looking to navigate the dynamic landscape of digital marketing. From understanding the basics to implementing advanced strategies, this book covers it all. Discover how digital marketing acts as a direct communication channel with potential consumers, enabling businesses to effectively showcase their products and services. Learn about essential tools like email marketing and social media, which most people interact with daily, and how these tools can be leveraged to create cost-effective, precise, and result-driven marketing campaigns. This book addresses common challenges faced by business owners, such as the overwhelming number of digital marketing service providers and the lack of a concrete strategy. With practical tips and expert insights, Digital Marketing Essentials empowers you to develop professional-level digital marketing plans that drive success and build customer loyalty. Whether you're a seasoned marketer or a business owner new to the digital realm, this book is your key to unlocking the full potential of digital marketing.
Marketing Essentials Student Edition
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Author : McGraw-Hill Education
language : en
Publisher: McGraw-Hill Education
Release Date : 1997-01-01
Marketing Essentials Student Edition written by McGraw-Hill Education and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with Business & Economics categories.
Considered the nations number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Services Marketing Essentials You Always Wanted To Know
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Author : Vishal Desai
language : en
Publisher: Vibrant Publishers
Release Date : 2023-10-27
Services Marketing Essentials You Always Wanted To Know written by Vishal Desai and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-27 with Business & Economics categories.
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
Marketing Essentials Stud Activity Wkbk
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Author : Farese
language : en
Publisher: McGraw-Hill/Glencoe
Release Date : 1997
Marketing Essentials Stud Activity Wkbk written by Farese and has been published by McGraw-Hill/Glencoe this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Essentials Of Marketing
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Author : Frances (Senior Lecturer in Marketing Brassington
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2004-08-01
Essentials Of Marketing written by Frances (Senior Lecturer in Marketing Brassington and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-01 with categories.
This Multipack consists of Brassington & amp;Pettitt: Essentials of Marketing (ISBN 0273687859) and access to the Brassington & amp;Pettitt OneKey Online Resources. At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. Features · Strong pedagogy including chapter objectives and summary. · A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. · End-of-chapter questions to reinforce knowledge. · Discussion questions encouraging debate and further research. · A robust Companion Website at www.booksites.net/brassington with revision material and both learning and teaching aids for students and lecturers. "Essentials of Marketing is a practical text for undergraduates, postgraduates and practitioners. The text is well positioned for students to cover all the key marketing topics in a concise format. Students will find this text attractive to use with excellent case studies and exercises." Cathy Leng, Senior Lecturer: Business Studies, School of Social Sciences, Bath Spa University College. "Essentials of Marketing retains all the great qualities of Principles of Marketing - accessible and well-written, comprehensive coverage of the key issues and up-to-date and appealing examples and cases - but in a more portable, condensed format which will be welcomed by undergraduates and students on short marketing courses alike." Dr. Lucy Woodliffe, School of Marketing, Bristol Business School, University of the West of England. "This cut-down version loses little of its value whilst offering a portable and quick introduction to the most important areas of marketing." Cathy Bakewell, Senior Lecturer, The Marketing Group, Manchester Metropolitan University Business School. "The daring duo have done it again! This is THE text by which all others are benchmarked. Brassington and Pettitt's Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision. It's the instant coffee for real coffee lovers. The appeal of this text is the use of stimulating and up-to-date examples and illustrations - these really help students of marketing to gain insight to context and application." Jonathan H Deacon, Head of Marketing and Entrepreneurship Subject Group, School of Business and Management, University of Wales College. Dr. Frances Brassington is a Senior Lecturer in Retail Management and Marketing at Oxford Brookes University. Dr. Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.
Essentials Of Marketing
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Author : Jim Blythe
language : en
Publisher: Pearson UK
Release Date : 2019
Essentials Of Marketing written by Jim Blythe and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.