Power Branding
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Power Branding
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Author : Lucas Morgan
language : en
Publisher: Publifye AS
Release Date : 2025-03-04
Power Branding written by Lucas Morgan and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-04 with Business & Economics categories.
In today's competitive environment, Power Branding offers a comprehensive guide to help professionals and entrepreneurs cultivate a powerful personal brand. The book emphasizes the importance of understanding your core values and skills as the foundation for building an authentic brand that resonates with your target audience. It reveals how a strategically crafted and consistently communicated personal brand can lead to increased opportunities and enhanced credibility in your industry. The book navigates through a step-by-step process, starting with self-assessment techniques to identify strengths and values, then progresses to practical strategies for building an online presence and creating compelling content. Readers will learn advanced techniques for reputation management and adapting their brand as their career evolves. By bridging marketing principles with career development, Power Branding provides a holistic approach, incorporating elements of leadership and strategic communication. Throughout the book, strategies are supported by real-world case studies and research in marketing and psychology. With its practical frameworks and accessible tone, Power Branding empowers readers to define, build, and manage their brand effectively. The book culminates in a discussion of long-term brand management and how to leverage your personal brand to achieve your professional goals.
Power Branding Secrets
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Author : Edwin Dearborn
language : en
Publisher: Dearborn Media Group
Release Date : 2015-06-06
Power Branding Secrets written by Edwin Dearborn and has been published by Dearborn Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-06 with categories.
I wrote Power Branding Secrets to help small businesses, entrepreneurs and startups to develop brands that grow into enduring, profitable enterprises. In my book, you will learn: * How to build a brand from scratch * What are the most effective online advertising methods * How to leverage social media and video marketing to grow a brand * How the media can become an ally and one of your best methods to FREE advertising and marketing Are you looking to attract more customers and grow your revenue? In this book, you will discover proven branding, marketing and modern advertising methods that will grow any brand. Building a Power Brand requires proven and tested know-how, hard work, ingenuity, creativity, humility and a tremendous amount of bull-headed determination. With good online advertising, video marketing, blogging and social media, any brand can attract more customers and generate higher revenue. People prefer to purchase branded products and services that showcase their status and position in life to their friends and to the world at large. A Power Brand is a highly effective device that catapults brand awareness above that of competitors, thus creating a definitive edge for your marketing, advertising, business development, and revenue. Moreover, a Power Brand permits customers to see a product or service as something more than utilitarian. Your brand becomes a part of something significant in their lives and is interwoven into their sense of well-being, providing a richer existence. Power Branding achieves previously unrealized benefits for your business or startup and it achieves these by telling people four important factors: 1. Who you are. 2. What you do. 3. How you do it. 4. Why you do it.
Power Branding
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Author : Steve McKee
language : en
Publisher: Macmillan + ORM
Release Date : 2014-01-07
Power Branding written by Steve McKee and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.
The Power Of Personal Branding
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Author : Tim O'Brien
language : en
Publisher: Mendham Publishing
Release Date : 2007
The Power Of Personal Branding written by Tim O'Brien and has been published by Mendham Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
"Why is personal branding so important today? At one time, superior skills, great resources and inside knowledge gave you a competitive advantage; now they are merely prerequisites if you even hope to compete in today's marketplace. Our personal brand--the word or phrase we want others to think of when they think of us--is all that is left to differentiate us from the pack. Because your personal brand is uniquely about you, it will never become a commodity. Statistics overwhelmingly show people buy personalities and ideas long before they buy products or services. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. This is where The Personal Branding Group comes in."--Descripción del editor.
Brandsimple How The Best Brands Keep It Simple And Succeed
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Author : Allen P. Adamson
language : en
Publisher: Palgrave Macmillan
Release Date : 2007-08-07
Brandsimple How The Best Brands Keep It Simple And Succeed written by Allen P. Adamson and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-07 with Business & Economics categories.
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
The Brand Glossary
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Author : Interbrand
language : en
Publisher: Springer
Release Date : 2006-09-19
The Brand Glossary written by Interbrand and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Marketing Strategy
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Author : Robert W. Palmatier
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-12-31
Marketing Strategy written by Robert W. Palmatier and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-31 with Business & Economics categories.
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Protecting Human Rights In The 21st Century
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Author : Aidan Hehir
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-12
Protecting Human Rights In The 21st Century written by Aidan Hehir and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-12 with History categories.
This book provides a comprehensive overview of the trajectory of international human-rights protection in the 21st century.
Tourism Climate Change And The Geopolitics Of Arctic Development
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Author : Derek R. Hall
language : en
Publisher: CABI
Release Date : 2021-10-06
Tourism Climate Change And The Geopolitics Of Arctic Development written by Derek R. Hall and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-06 with Business & Economics categories.
Greenland is becoming a critically important territory in terms of tourism, climate change and competition for resource access, yet it has been poorly represented in academic literature. Tourism now features as a major source of income for the territory alongside fisheries. Cruise tourism is increasing rapidly, and might superficially appear to be best suited to Greenlandic conditions, given the lack of large-scale accommodation infrastructure and almost non-existent land routes between settlements. Ironically, one of the most spectacular tourist attractions is the large number of icebergs that are being calved as the result of glacier retreat and ice cap melting, both appearing to be taking place at ever increasing rates. As a consequence of ice removal, the territory's claimed extensive range of mineral resources, not least rare earth elements and hydrocarbons, are becoming more accessible for exploitation and, thereby, are acting increasingly as the focus for geopolitical competition. This book explores the nature of dynamics between tourism, climate change and the geopolitics of natural resource exploitation in the Arctic and examines their interrelationships specifically in the critical context of Greenland, but within a framework that emphasises the wider global implications of the outcomes of such interrelationships.
Energy Branding
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Author : Friðrik Larsen
language : en
Publisher: Springer
Release Date : 2017-06-10
Energy Branding written by Friðrik Larsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-10 with Business & Economics categories.
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.