Pervasive Advertising
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Pervasive Advertising
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Author : Jörg Müller
language : en
Publisher: Springer
Release Date : 2011-09-25
Pervasive Advertising written by Jörg Müller and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-25 with Computers categories.
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Pervasive Advertising
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Author : Jörg Müller
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-09-21
Pervasive Advertising written by Jörg Müller and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-21 with Computers categories.
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
A Design Space For Pervasive Advertising On Public Displays
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Author : Florian Alt
language : en
Publisher: Lulu.com
Release Date : 2013-03-01
A Design Space For Pervasive Advertising On Public Displays written by Florian Alt and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Computers categories.
Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.
Ambient Intelligence
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Author : Manfred Tscheligi
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-11-05
Ambient Intelligence written by Manfred Tscheligi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-05 with Computers categories.
This book constitutes the refereed proceedings of the Third European Conference on Ambient Intelligence, AmI 2009, held in Salzburg, Austria, in November 2009. The 21 revised full papers and 10 short papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on sensing, reasoning and sensing, ambient technology, ambient assisted living, applications and studies, methods and tools and reasoning and adaption.
Ubiquitous Computing For Business Video Enhanced Edition
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Author : Bo Begole
language : en
Publisher: FT Press
Release Date : 2011-02-23
Ubiquitous Computing For Business Video Enhanced Edition written by Bo Begole and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including: What is it, why does it matter, and how will it impact my business? What industries will be most affected first? Which parts of my organization will UbiComp change most? What UbiComp solutions should we consider for our internal business processes? How should I position my company for these transformations? What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy? What barriers does my company need to overcome to adopt a UbiComp-based business?
Web Reasoning And Rule Systems
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Author : Wolfgang Faber
language : en
Publisher: Springer
Release Date : 2013-07-15
Web Reasoning And Rule Systems written by Wolfgang Faber and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-15 with Computers categories.
This book constitutes the refereed proceedings of the 7th International Conference on Web Reasoning and Rule Systems, RR 2013, held in Manheim, Germany in July 2013. The 19 revised research papers and 4 technical communications presented together with 2 invited talks and 1 tutorial talk were carefully reviewed and selected from 34 submissions. The scope of conference is decision making, planning, and intelligent agents, reasoning, machine learning, knowledge extraction and IR technologies, large-scale data management and reasoning on the web of data, data integration, dataspaces and ontology-based data access, non-standard reasoning, algorithms for distributed, parallelized, and scalable reasoning, and system descriptions and experimentation.
Mobile Computing Applications And Services
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Author : David Uhler
language : en
Publisher: Springer
Release Date : 2013-02-05
Mobile Computing Applications And Services written by David Uhler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-05 with Computers categories.
This book constitutes the thoroughly refereed post-conference proceedings of the Fourth International Conference on Mobile Computing, Applications, and Services (MobiCASE 2012) held in Seattle, Washington, USA, in October 2012. The 18 revised full papers presented together with 9 revised poster papers were carefully reviewed and selected from 51 submissions. The conference papers are organized in five topical sections, covering mobile application development, multi-dimensional interactions, system support and architecture, mobile applications, and mobile services.
The Advertising Red Books
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Author :
language : en
Publisher:
Release Date : 2010
The Advertising Red Books written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertisers categories.
Wmc
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Author :
language : en
Publisher:
Release Date : 2002
Wmc written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Electronic commerce categories.
International Journal Of Advertising
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Author :
language : en
Publisher:
Release Date : 1996
International Journal Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.