Perspectives On Mass Communications

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Perspectives On Mass Communications

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Author : Warren Kendall Agee
language : en
Publisher: HarperCollins Publishers
Release Date : 1982

Perspectives On Mass Communications written by Warren Kendall Agee and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Social Science categories.

Perspectives In Mass Communication

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Author : Laurie Fluker
language : en
Publisher:
Release Date : 2018-09-15

Perspectives In Mass Communication written by Laurie Fluker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-15 with categories.

Perspectives On Mass Communication

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Author : Howard Burton
language : en
Publisher: Open Agenda Publishing
Release Date : 2021-04-23

Perspectives On Mass Communication written by Howard Burton and has been published by Open Agenda Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Social Science categories.

Perspectives on Mass Communication is based on an in-depth filmed conversation between Howard Burton and Denis McQuail (1935-2017), who was Emeritus Professor at the University of Amsterdam and Visiting Professor at the University of Southampton. He is widely considered to be one of the most influential scholars in the history of mass communication studies.This wide-ranging conversation provides detailed insights into how examining the media, and in particular mass media, necessarily involves a careful, probing look at our societal values; the concepts, metrics and ideas that McQuail developed to measure the sociological influence of the media; the critical role of journalism in society and more. This carefully-edited book includes an introduction, A Sense of Perspective, and questions for discussion at the end of each chapter: I. Plunging into the Media - The beginnings of a unique career II. Getting Rigorous - “Mass Communication Theory” arrives III. Journalism and Society - Looking more broadly IV. Bringing It Home - The view from the street V. Towards the Future - Optimism and pessimism About Ideas Roadshow Conversations: Presented in an accessible, conversational format, Ideas Roadshow books not only explore frontline academic research but also reveal the inspirations and personal journeys behind the research.

Mass Communication Theory

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Author : Denis McQuail
language : en
Publisher: Sage Publications (CA)
Release Date : 1983

Mass Communication Theory written by Denis McQuail and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Language Arts & Disciplines categories.

The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, approaches and tendencies: McQuail marshalls this welter of material into a clear, easy to follow textbook for students at all levels of communication studies. He reviews: ways in which the the mass media have been defined theories of their function and purpose views of the organizational structures and processes of mass media content analysis and the other techniques for interpreting the meaning of media content theories of what an audience is and what it does Cultivation theory, traditional sociology, classical marxism, the Frankfurt school, 'hegemony' theory, Soviet media theory, the uses and gratifications approach, development media theory, free press theory, organizational theory -- all these and much more -- are described and placed in their historical and scholarly context. McQuail's extensive references will guide anyone interested in mass communication to the key work in the field. Diagrams, a Media Theory Map, summaries, indexes and other features will further help new students to keep a hold on all the separate strands in the field. About the author: Denis McQuail is currently Professor of Mass Communication, University of Amsterdam, the Netherlands. After graduating from Corpus Christi College, Oxford with a BA in Modern History and a Diploma in Public and Social Administration, he received a PhD in social studies from the University of Leeds. He has since been affiliated to the Television Research Unit, University of Leeds; the University of Southampton; and the Annenberg School of Communication, University of Pennsylvania. His major publications include: Television and the Political Image (with J Trenaman) 1961; Television in Politics: Its Use and Influence (with J G Blumler), 1968; Towards a Sociology of Mass Communications, 1968; Sociology of Mass Communication (editor) 1972; Communication, 1975; Review of Sociological Writing on the Press, 1976; Analysis of Newspaper Content, 1977; Communication Models for the Study of Mass Communication (with Sven Windahl), 1982. Why this textbook? Why choose this textbook for use in your courses over others that are available? McQuail has drawn on his own extensive teaching experience to make sure his book offers the following qualities and features: The frameworks: for ease of organization, McQuail arranges the theories of media effect processes, or mass media and social change in new, clarifying frameworks. He aims to present all the principal theories within a single integrative framework. Its range: McQuail's extraordinary feat of organization encompasses theories from all the principal approaches to communication from all over the world. His book will be useful in a variety of cultural and national settings. Its thoroughness: McQuail provides over 300 references to guide your students to the primary sources. Not only is each theory described, and its sources and histories plotted, but its implications and intellectual context are explored. Consensus theories are given equal weight with themore contentious, critical understandings. Controversy is faced, fairness maintained. Its currency: The most recent research is expressed in the form of theoretical propositions. New approaches are discussed that are not reviewed in other textbooks: a revision of the functional theory, the notion of emerging 'public definitions', and a revision of the 'four theories of the press'. Other unique features: A thorough review of theories of the audience. Questions of media power and normative theories of media are given a central place at various points. Professor Denis McQuail provides a thorough review of the history, structure, and processes of the mass media, and the views taken of them. The first chapter defines the terms and issues of mass media studies. It also traces the development of mass media since the first newspapers in the 17th century. McQuail notes the origins, typical forms, and applications of mass media at different times. He then provides a framework for understanding the different approaches to the study of mass media. Mass society theory, Marxist approaches of different types, message-centred theory, and theory of audience and effect are the perspectives reviewed. Chapter Three explores the ideological, political, and cultural contexts in which the mass media operates, and which define the media's functions. The institutional forms of mass communication are characterized in Chapter Four. In Chapter Five, the meaning of the information provided by the media is analyzed. Different kinds of content, such as news or fiction, are examined from different theoretical perspectives. Chapter Six describes alternative approaches to the study ofthe audience, the different aspects of audiences which they study, and the conclusions they have reached. Chapter Seven focusses on the study of the impact and effect of media. Different scientific approaches to this study are described, and the results of this research given. The final chapter looks at the lessons of mass communication study for issues of current concern such as international communication and new technological developments.

Mass Communication

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Author : Charles Robert Wright
language : en
Publisher: Random House (NY)
Release Date : 1975

Mass Communication written by Charles Robert Wright and has been published by Random House (NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Social Science categories.

Perspectives On Mass Communication History

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Author : Wm. David Sloan
language : en
Publisher: Routledge
Release Date : 2013-11-05

Perspectives On Mass Communication History written by Wm. David Sloan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.

This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a collection of facts but as multifaceted discipline. In examining the various perspectives historians have provided, the author brings a vitality to the study of history that students normally do not gain. The text is comprised of 24 historiographical essays, each of which discusses the major interpretations of a significant topic in mass communication history. Students are challenged to evaluate each approach critically and to develop their own explanations. As a textbook designed specifically for use in graduate level communication history courses, it should serve as a stimulating pedagogical tool.

Processes Of Mass Communication

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Author : David C. Chaney
language : en
Publisher:
Release Date : 1972

Processes Of Mass Communication written by David C. Chaney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Social Science categories.

The Consequences Of Mass Communication

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Author : Kirk Hallahan
language : en
Publisher: McGraw-Hill Primis Custom Pub
Release Date : 1997-08-01

The Consequences Of Mass Communication written by Kirk Hallahan and has been published by McGraw-Hill Primis Custom Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-01 with Mass media categories.

Mcquail S Reader In Mass Communication Theory

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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2002-04-22

Mcquail S Reader In Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-22 with Social Science categories.

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

Mcquail S Mass Communication Theory

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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2010-03-12

Mcquail S Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-12 with Social Science categories.

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.