Personal Branding For Dummies
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Personal Branding For Dummies
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Author : Susan Chritton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-07-14
Personal Branding For Dummies written by Susan Chritton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-14 with Business & Economics categories.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Branding For Dummies
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Author : Bill Chiaravalle
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-04
Branding For Dummies written by Bill Chiaravalle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Business & Economics categories.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Linkedin For Dummies 2nd Edition Personal Branding For Dummies Bundle
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Author : Consumer Dummies
language : en
Publisher: For Dummies
Release Date : 2013-10-01
Linkedin For Dummies 2nd Edition Personal Branding For Dummies Bundle written by Consumer Dummies and has been published by For Dummies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Business & Economics categories.
Personal Branding A Beginners Guide To Personal And Social Media Branding For The Digital Age
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Author : Jacob Gabriel
language : en
Publisher: Independently Published
Release Date : 2018-12-11
Personal Branding A Beginners Guide To Personal And Social Media Branding For The Digital Age written by Jacob Gabriel and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Art categories.
Personal Branding is a lifestyle... This book will explore why everyone should cultivate and invest on their personal Brand Today personal branding is vital and should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes. If you don't develop your own personal brand, others will do it for you. Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace. A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital. Building a personal brand takes time and effort, but it's worth it. The reward are exponential for individuals who invested on their personal brand. The need for a personal brand will continue to increase. It's the one thing that no one can take away from you, and it can follow you throughout your career. It's a leadership requirement that lets people know who you are and what you stand for. This book is the perfect platform to initiate the journey of building and sustaining and world-class brand in your area of expertise. Enjoy the journey!
Marketing For Dummies
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Author : Alexander Hiam
language : en
Publisher: For Dummies
Release Date : 1997-06-16
Marketing For Dummies written by Alexander Hiam and has been published by For Dummies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-16 with Business & Economics categories.
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.
Phr Sphr Professional In Human Resources Certification All In One Exam Guide
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Author : Dory Willer
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-12-12
Phr Sphr Professional In Human Resources Certification All In One Exam Guide written by Dory Willer and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Computers categories.
An all-new exam guide for the HR Certification Institute’s Professional and Senior Professional in Human Resources certifications PHR/SPHR Professional in Human Resources Certification All-in-One Exam Guide offers 100% coverage of all objectives for both the Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams. Each chapter includes Exam Tips that highlight key exam information, a chapter summary, and end-of-chapter practice questions. This authoritative resource also serves as a valuable, on-the-job reference. Real-world examples as well as Notes, Tips, and Cautions provide professional insight and call out potentially harmful situations. Covers all official objectives for both the PHR and SPHR exams Special “HR at Work” sidebars provide actual examples of policies and procedures at work Electronic includes two practice exams and worksheets
Personal Branding
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Author : Ben Smith
language : en
Publisher: Independently Published
Release Date : 2019-10-21
Personal Branding written by Ben Smith and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with categories.
Personal branding is the ultimate professional tool that anyone can use--whether you run your own business or if you are trying to climb the corporate ladder. Learning how to brand yourself and leverage your brand effectively can mean the difference between getting mundane or low-value opportunities that undervalue your skills and strengths and getting high-value and aligned opportunities that value you and your talents. There are countless benefits that come from creating a personal brand and leveraging it for your success--including higher-quality opportunities, better pay, and a greater perceived value that earns you extra perks and bonuses. Although personal branding is a relatively new topic to share, it has already been around for generations. In reality, personal branding ultimately refers to the reputation that you have and how that reputation either works for you or otherwise. If you have a positive personal reputation, you can leverage it to establish authority in your industry and begin creating better opportunities for you to take advantage of. Smart people have been leveraging their professional and personal reputations for years as a way to increase their status and earn a greater living through their careers. These days, the entire face of personal branding has changed due to the inclusion of social media and online marketing. Before, your reputation was built through face-to-face interactions and word of mouth. Now, you can build an entire online platform that imprints who you are into the online space and allows you to share that reputation in a broader way so that you can get in front of more people who can open doors for you. If you are ready to begin leveraging your personal brand and generating personal success through your own efforts, Personal Branding: A Comprehensive Beginners Guide for 2020 is the ultimate book for you. Grab your copy today to start learning about personal branding! Things that you will learn include: What a personal brand is and why they are so valuable; How personal brands unlock the doors for greater opportunities; The 5 steps to building your own successful personal brand; The importance of being authentic in your personal brand; How you can market yourself; How to create products or services for you to sell; What it takes to make sales; How you can get your first clients; What you need to begin doing so that you can scale your personal brand; And more!
Personal Branding For Beginners
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Author : Greg Achilles
language : en
Publisher:
Release Date : 2021-07-13
Personal Branding For Beginners written by Greg Achilles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-13 with categories.
You might have heard about personal branding, it is a much-hyped concept that is all over the web at the moment. How does it affect us normal folks and what can we do to make the most of personal branding? This book will explain what it is, what you should be doing, and what you can expect from it. Here Is A Preview Of What You'll Learn... - Why Personal Branding is very important? - How to improve your brand by observing corporate brands - Personal Branding success stories - Understanding your targets - How to become the master of your niche - Personal Branding Blueprint - How to define what makes your special - How to tell your story - How to avoid personal branding mistakes - Building your brand in your current job for more success - Online and Offline Tips, Tools and Techniques for building your brand - Killer Social Networking Mistakes - Much, much more!
Phr Sphr Professional In Human Resources Certification Bundle Second Edition
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Author : Dory Willer
language : en
Publisher: McGraw Hill Professional
Release Date : 2019-08-23
Phr Sphr Professional In Human Resources Certification Bundle Second Edition written by Dory Willer and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-23 with Computers categories.
Prepare for the 2018 versions of the PHR and SPHR certification exams with this money-saving, comprehensive study packageDesigned as a complete self-study program, this collection offers a variety of proven, exam-focused resources to use in preparation for the PHR and SPHR certification exams. Comprised of PHR/SPHR Professional in Human Resources Certification All in One Exam Guide, Second Edition and PHR/SPHR Professional in Human Resources Certification Practice Exams, Second Edition, this bundle thoroughly covers every topic on the 2018 editions of the exams.PHR/SPHR Professional in Human Resources Certification Bundle, Second Edition contains more than 900 practice questions that match those on the live exams in content, style, tone, format, and difficulty. All question types from the exams are included. You will get real-world examples, professional insights, and concise explanations. This authoritative, cost-effective bundle serves both as a study tool AND a valuable on-the-job reference for HR professionals. •This bundle is 16% less expensive than purchasing the books individually •Written by a team of Human Resources experts•Combined electronic content includes 900+ practice exam questions and secured PDF copies of both books
Branding For Dummies
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Author : Bill Chiaravalle & Barbara Findlay Schenck
language : en
Publisher:
Release Date : 2007-01-16
Branding For Dummies written by Bill Chiaravalle & Barbara Findlay Schenck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-16 with categories.
Branding- the process of building a positive impression of a product or company by linking its name or logo with images or feelings- is an essential tool for all businesses. Branding For Dummies demystifies the process by which brands are created, managed, differentiated, leveraged, and licensed. Branding For Dummies shows readers how to apply a dynamic brand creation system that includes templates, tools, and time-tested processes, in order to successfully meet business-related objectives.· Everything You Ever Wanted to Know About Branding· Building a Brand, Step-by-Step· Launching Your New Brand· The Care and Feeding of Your Brand· Protecting Your Brand