Personal Brand Management
DOWNLOAD
Download Personal Brand Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Personal Brand Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Personal Brand Management
DOWNLOAD
Author : Talaya Waller
language : en
Publisher: Springer Nature
Release Date : 2020-04-15
Personal Brand Management written by Talaya Waller and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Business & Economics categories.
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Personal Branding
DOWNLOAD
Author : Maria Carmela Ostillio
language : it
Publisher: EGEA spa
Release Date : 2020-06-22T07:50:00+02:00
Personal Branding written by Maria Carmela Ostillio and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-22T07:50:00+02:00 with Business & Economics categories.
Il personal branding è uno dei temi più caldi nel dibattito manageriale. Questa pratica ha la finalità di indirizzare le persone alla scoperta di se stesse seguendo nuovi approcci e nuove modalità di costruzione della propria «marca personale». Una scoperta che, costringendo i singoli individui a pensarsi come brand, permette di definire gli obiettivi professionali e personali verso i quali tendere. Questo libro propone un approccio sia teorico sia pratico al personal branding. Esempi di personal brand nuovi, affermati, giovani, moderni, digitali e in crescita aiuteranno a comprendere come, all’interno di specifici contesti aziendali, tecnologici, familiari o di mercato, sia possibile gestirne la relativa affermazione e lo specifico posizionamento, misurandone i KPI.
Be Your Own Brand
DOWNLOAD
Author : David McNally. Karl Speak D.
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2011
Be Your Own Brand written by David McNally. Karl Speak D. and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Authentic Personal Branding
DOWNLOAD
Author : Hubert K. Rampersad
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-04-24
Authentic Personal Branding written by Hubert K. Rampersad and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-24 with Business & Economics categories.
This book introduces a breakthrough formula for creating an authentic, distinctive personal and corporate brand, key to lasting success. Hubert Rampersad’s model helps align personal and corporate values, passions, and purpose to attract success and opportunities. It offers practical tools for individuals and companies.
Personal Branding A Manifesto On Fame And Influence
DOWNLOAD
Author : Isaac Mashman
language : en
Publisher: Mashman Ventures LLC
Release Date : 2021-11-01
Personal Branding A Manifesto On Fame And Influence written by Isaac Mashman and has been published by Mashman Ventures LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-01 with Business & Economics categories.
It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.
Personal Branding In The Knowledge Economy
DOWNLOAD
Author : Wioleta Kucharska
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-30
Personal Branding In The Knowledge Economy written by Wioleta Kucharska and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Business & Economics categories.
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
The Fundamentals Of Personal Branding And Marketing
DOWNLOAD
Author : Richard Works
language : en
Publisher: Richard Floyd Works
Release Date : 2019-10-28
The Fundamentals Of Personal Branding And Marketing written by Richard Works and has been published by Richard Floyd Works this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Education categories.
When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
Master The Brand Called You The Proven Leadership Personal Branding System To Help You Earn More Do More And Be More At Work
DOWNLOAD
Author : Brenda Bence
language : en
Publisher: Global Insight Communications LLC
Release Date : 2014-07-03
Master The Brand Called You The Proven Leadership Personal Branding System To Help You Earn More Do More And Be More At Work written by Brenda Bence and has been published by Global Insight Communications LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-03 with Business & Economics categories.
Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Career Distinction
DOWNLOAD
Author : William Arruda
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-11
Career Distinction written by William Arruda and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-11 with Business & Economics categories.
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Personal Branding For Entrepreneurs
DOWNLOAD
Author : Leo Ye
language : en
Publisher:
Release Date : 2019-12-19
Personal Branding For Entrepreneurs written by Leo Ye and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-19 with categories.
Are you ready to take the plunge into entrepreneurship and want to create an awesome brand? You'll feel nervous, overwhelmed and a mixture of other emotions as you hurry to get your business off the ground. You have tons of ideas yet are unsure how to implement them. Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business by Leo Ye has been written to solve your problem. This book will show you the importance of branding and why your business name shouldn't be drawn from a hat. You will absolutely hate it if you do. There is a section about the reasons behind consumer buying-emotion and rationality. The big named brands cash in on these two elements as they know they work. To be successful social media marketing is vital to your business without it nobody will know about your magnificent product. Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business talks you through any doubts you have about creating a service-based business. There is no need to be afraid about starting your business when you read Personal Branding For Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business. The ideas on each page are guaranteed to ease your mind as you implement them and make a splash into the commercial world...