Packaging Essentials
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Packaging Essentials
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Author : Candace Ellicott
language : en
Publisher: Rockport Publishers
Release Date : 2010-06-01
Packaging Essentials written by Candace Ellicott and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Design categories.
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
Essentials Of The Promotional Mix
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Author : Harry Deane Wolfe
language : en
Publisher:
Release Date : 1970
Essentials Of The Promotional Mix written by Harry Deane Wolfe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
The Big Book Of Marketing
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Author : Anthony G. Bennett
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-06-19
The Big Book Of Marketing written by Anthony G. Bennett and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-19 with Business & Economics categories.
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Quick Frozen Foods
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Author :
language : en
Publisher:
Release Date : 1962
Quick Frozen Foods written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Frozen foods categories.
Glass Packaging Essentials
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Author :
language : en
Publisher:
Release Date : 2004
Glass Packaging Essentials written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Glass container industry categories.
Essentials Of Marketing
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Author : Joel R. Evans
language : en
Publisher: MacMillan Publishing Company
Release Date : 1984
Essentials Of Marketing written by Joel R. Evans and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
California Grape Grower
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Author :
language : en
Publisher:
Release Date : 1942
California Grape Grower written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1942 with Wine and wine making categories.
Marketing Essentials
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1984
Marketing Essentials written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
The Canner
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Author :
language : en
Publisher:
Release Date : 1940
The Canner written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1940 with Canned foods industry categories.
Organiser
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Author :
language : en
Publisher:
Release Date : 1994-08
Organiser written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-08 with India categories.