Overdeliver

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Overdeliver

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Author : Brian Kurtz
language : en
Publisher: Hay House, Inc
Release Date : 2019-04-09

Overdeliver written by Brian Kurtz and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Business & Economics categories.

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Overpromise And Overdeliver Revised Edition

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Author : Rick Barrera
language : en
Publisher: Penguin
Release Date : 2009-04-30

Overpromise And Overdeliver Revised Edition written by Rick Barrera and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-30 with Business & Economics categories.

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Overdeliver

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Author : Brian Kurtz
language : en
Publisher: Hay House, Inc
Release Date : 2019-04-09

Overdeliver written by Brian Kurtz and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Business & Economics categories.

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Overpromise And Overdeliver

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Author : Rick Barrera
language : en
Publisher: Penguin
Release Date : 2004

Overpromise And Overdeliver written by Rick Barrera and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.

Instant Advertising

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Author : Bradley J. Sugars
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-01-09

Instant Advertising written by Bradley J. Sugars and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-09 with Business & Economics categories.

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation. Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success. Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.

Overpromise And Overdeliver

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Author :
language : en
Publisher:
Release Date : 2009

Overpromise And Overdeliver written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand loyalty categories.

The New Woman Rules

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Author : Fawn Germer
language : en
Publisher:
Release Date : 2007

The New Woman Rules written by Fawn Germer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Businesswomen categories.

Grindhopping

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Author : Laura Vanderkam
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-11

Grindhopping written by Laura Vanderkam and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11 with Business & Economics categories.

Nose to the grindstone? Skip it! "Grindhopping" is the fastest career path for you-and this is the definitive book on the subject From the journalist who "broke the story" in a much-talked-about USA Today article on the rise of self-employment, Grindhopping is packed with real-life stories and how-to advice for how you can bypass the corporate grind. Including dozens of nontraditional success stories, career options, and interviews-plus "Grindhoppers' Guidelines" for starting a business, freelancing, consulting, job-hopping, and networking-it's the ultimate do-it-yourself guide for planning your career path.

Overpromise And Overdeliver Revised Edition

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Author : Rick Barrera
language : en
Publisher:
Release Date : 2009

Overpromise And Overdeliver Revised Edition written by Rick Barrera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.

Executive Toughness The Mental Training Program To Increase Your Leadership Performance The Mental Training Program To Increase Your Leadership Performance

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Author : Jason Selk
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-11-03

Executive Toughness The Mental Training Program To Increase Your Leadership Performance The Mental Training Program To Increase Your Leadership Performance written by Jason Selk and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-03 with Business & Economics categories.

Take your professional game to the next level—in 100 seconds o r less! People with inborn talent may be good at what they do—but only the mentally tough reach the highest plateaus in their field. And here’s the best news of all: mental toughness is something anyone can learn. Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series. Inspired on the vision of legendary basketball coach John Wooden, Selk’s program is as simple as it is effective. But that doesn’t mean it’s easy. You have to put effort into your drive to success; it’s the only way to build up your mental “muscles.” Selk provides hands-on daily exercises for breaking old, self-defeating patterns of behavior and replacing them with the can-do attitude and positive behavior that would make Coach Wooden proud. Executive Toughness outlines the three fundamentals for attaining high-level success: ACCOUNTABILITY—admit to mistakes, correct them, and, most important, learn from them FOCUS—on your strengths, on winning, on reaching your goal . . . for only 100 seconds per day OPTIMISM—don’t just believe you can succeed, know you can succeed Executive Toughness takes you through the steps of making these critical behaviors part of your everyday routine. Practice your accountability, focus, and optimism, and you’ll be on the path to attaining your goals; make them part of your mental “DNA,” and there will be no turning back—ever. A complete regimen from a leading expert on developing the mindset for attaining goals, Executive Toughness is your workout for ultimate success in your career and in your life.