Open Innovation 2 0
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Open Innovation 2 0
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Author : Martin Curley
language : en
Publisher: Springer
Release Date : 2017-10-05
Open Innovation 2 0 written by Martin Curley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.
This book presents the emerging paradigm and methodology, Open Innovation 2.0 (OI2), which aims to help drive significant structural changes and benefits through digital innovation to society and industry. It highlights how new services and markets can be co-created in open ecosystems and how this leads to a transformation from win-lose to win-win situations for all stakeholders. Organized around a number of core patterns of OI2, such as shared purpose, partnering and platforms, this book leverages more than five years of research by the EU Open Innovation Strategy Policy group. Popularized in the early 2000s, open innovation is a systematic process by which ideas can pass among organizations and travel on different exploitation vectors for value creation. With the simultaneous arrival of multiple digital disruptive technologies and rapid evolution of the discipline of innovation, it became apparent that an entirely new approach to innovation was needed that incorporated technological, societal and policy dimensions. Unlike other innovation methodologies, OI2 is an innovation paradigm and methodology with a purpose: to seek and deliver innovations that move us collectively on to a trajectory towards sustainable intelligent living. OI2 is a paradigm advocating for disruptions, seeking the unexpected and providing support for rapid scale-up of successes. As a method, it provides a safety net for both innovations and innovators, inspiring innovators to have the confidence and courage to innovate. Featuring case studies from domains such as energy, telecommunications, transportation, and finance and from companies including Intel, Lego, Alcatel Lucent and Alstom, this book is useful to industry executives, policy makers, academics, and students of innovation and innovation management.
Open Innovation 2 0
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Author : Martin Milleder
language : de
Publisher: GRIN Verlag
Release Date : 2011-06-07
Open Innovation 2 0 written by Martin Milleder and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Computers categories.
Magisterarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Campus02 Fachhochschule der Wirtschaft Graz, Sprache: Deutsch, Abstract: [...] Nahezu täglich wird das Innolab mit neuen Anforderungen und Projekten konfrontiert. Das ist einerseits eine erfreuliche Entwicklung, aber andererseits fehlen die Ressourcen, um den Ansturm entsprechend befriedigen zu können. Das Internet bietet viele Möglichkeiten, Web 2.0 bietet noch mehr Potentiale, um hier unterstützend zu wirken. Aber die Verbindung von Innovationsmarketing, Web 2.0 und Open Innovation ist nicht trivial! Davon abgeleitet behandelte der Autor folgende Fragen: Wie kann man das riesige Potential von Web 2.0, dem Internet und Open Innovation für eine Bildungseinrichtung wie CAMPUS 02 nutzen? Ist eine Expansion des Innolabs mit wenig bis gar keinen zusätzlichen Finanzmitteln möglich oder stellt dies sogar einen Widerspruch dar? Nicht unbedingt, wie der Autor im Rahmen dieser Arbeit zeigt. Die Auflösung dieses Konflikts ist mit „Open Innovation-Marketing“ und dem gezielten Einsatz von Web 2.0-Anwendungen durchaus realisierbar. Die wachsende Beliebtheit von Web 2.0 macht es relativ einfach, die Studierenden in die Prozesse des Innolabs und des Studiengangs einzubeziehen und das enorme Wissenspotential effektiv und ressourcenschonend zu nutzen. Methodisch ist der Autor folgendermaßen vorgegangen. Die Basis bildete eine theoretische Analyse der Themen Web 2.0, Innovationsmarketing und Open Innovation, sowie deren unmittelbarer Zusammenhang. Davon abgeleitet wurden im Anschluss, anhand von Praxisbeispielen, allgemeine Anwendungsmöglichkeiten von Web 2.0 für Innovationsmarketingzwecke in den einzelnen Phasen des Innovationsprozesses dargestellt. In der Feldphase der Arbeit wurden 11 qualitative Interviews und eine quantitative Erhebung (n=157) zur Ermittlung der Anforderungen hinsichtlich Web 2.0 bei den Studierenden und AbsolventInnen des Studienganges Innovationsmanagement durchgeführt. Unter anderem zeigt diese Erhebung eindeutig, dass sich die Studierenden zu wenig über die Projekte des Innolabs informiert fühlen. Trotzdem wären 88% der Befragten bereit, bei entsprechenden Rahmenbedingungen im Innolab aktiv mitzuarbeiten. Diese und weitere Erkenntnisse der Feldarbeit wurden im zweiten Teil der Arbeit in ein Umsetzungskonzept für den Einsatz von Web 2.0 eingearbeitet, welches zeigt, wie die Schaffung einer Innovation-Community operativ aber auch strategisch gewinnbringend an einer Bildungseinrichtung wie CAMPUS 02 eingesetzt werden kann, um [r]evolutionäres Innovationsmarketing bei den relevanten Stakeholdern umzusetzen.
Crowdsourcing Essential Factors For Successful Crowdsourcing In Product Innovation In Web 2 0
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Author : Sultan Özge Yaldiz
language : en
Publisher: GRIN Verlag
Release Date : 2014-10-13
Crowdsourcing Essential Factors For Successful Crowdsourcing In Product Innovation In Web 2 0 written by Sultan Özge Yaldiz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Business & Economics categories.
Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, language: English, abstract: At large, innovation is a key factor for the success and persistence of organizations in today's business. In order to develop successful innovation, information of two kinds is needed; information based on customers' and the market's needs, as well as information on how to transform the gained knowledge into corresponding products (Diener and Piller, 2011). The paradigm of Crowdsourcing can be applied to obtain both kinds of essential information enabled through direct interaction with customers and takers, providing an enhanced inflow of intelligence. The work at hand deals with Crowdsourcing and particularly crowd-based product innovation. Crowdsourcing is a relatively new conceptualized paradigm, which is why the literature does not offer countless research papers on the topic and the market is not overloaded with companies applying the concept, although the theory is very promising. Nonetheless, not all companies who have ventured the step towards Crowdsourcing have experienced positive outcomes: on the contrary, some encountered rants from the crowd, as well as image losses (Papsdorf and Voß, 2009). The first purpose of this work is to illustrate how broad the term Crowdsourcing is and what opportunities it offers for businesses by providing an overview of the common forms. a further purpose is to depict where, in what form and how those activities take place. The cornerstones for a successful outcome are already set at the beginning of a project, whereby this paper describes single decisions to make along a Crowdsourcing process and their influence on the project's course, in order to understand how and why each decision during the process can be determining. thus marking a third purpose. The focus of this third purpose is on Crowd Innovation leading to the primarily purpose, namely to identify and name essential factors for the success of a crowd product innovation project in Web 2.0. These factors will demonstrate which steps and rules have to be followed by a company to implement prosperous Crowdsourcing activities in this field.
Innovation Ouverte
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Author : Nicolas Jullien
language : en
Publisher:
Release Date : 2014
Innovation Ouverte written by Nicolas Jullien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Open innovation is a hot topic in contemporary literature in economics and management of innovation. According to Chesbrough (2003), the adoption of an open innovation strategy is nothing less than the key to success for businesses. This highlights the fact that contemporary innovation is less often performed (only) in-house, through closed and fully integrated production, but is "open" in the sense that many actors are involved in the development at different stages of design and production. However, open innovation is a broad concept, a catch-all, which borders, forms and issues still need to be clarified. This is what we propose to do in this contribution. First we define the concept of "open innovation" and we compare it with existing theories in economics and management of innovation. This leads us to distinguish the two sides of the open innovation: the "inside-out" and "outside-in" innovation and show that only the first is really new in management science. It also allows us to emphasize the importance of intellectual property rights (IPR), including patent, in the development and success of open innovation strategies. In a second step we present the different forms of open innovation. We emphasize mainly the difference between traditional forms, not very open and somewhat interactive (e.g. a bilateral research collaboration between a company and an university) and those that have recently emerged and are much more open and interactive (eg, crowdsourcing and innovation with open source communities). We call the first "open innovation 1.0" and the second "open innovation 2.0", making reference to the importance of ICT, and of the Internet in particular, to facilitate the implementation of such type of innovation. As an example of open innovation 2.0 we present the case of open source software (FLOSS), with an emphasis on strategies and business models. Finally, we analyze the strategic issues of open innovation for firms. Here, we distinguish between external and internal factors to the company. Regarding the first, we show that the technological regime (presence or not of network effects, the modular nature of the technology, the degree of appropriability, the more or less tacit nature of the knowledge base, etc.) plays a fundamental role in the choice of the strategy of innovation by the company. On internal factors, we show that companies must adapt themselves, implementing a specific organization in order to become truly creative firms. In particular, we establish a link between the ability of a company to organize to implement an open innovation strategy and the literature on dynamic capabilities.
Euroguide
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Author : Editions Delta
language : en
Publisher:
Release Date : 2018-05-15
Euroguide written by Editions Delta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Political Science categories.
Since 1977, a unique reference source on European Union institutions. Part I explains how it functions. Part II consists in a directory of people in charge, with details.
Open Challenges To The Macedonian Economy
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Author :
language : en
Publisher:
Release Date : 2004
Open Challenges To The Macedonian Economy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with North Macedonia categories.
Key Publications Of The European Union
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Author :
language : en
Publisher:
Release Date : 2016
Key Publications Of The European Union written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with European communities categories.
The Experimental Nature Of New Venture Creation
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Author : Martin Curley
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-13
The Experimental Nature Of New Venture Creation written by Martin Curley and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-13 with Business & Economics categories.
This book presents readers with the opportunity to fundamentally re-evaluate the processes of innovation and entrepreneurship, and to rethink how they might best be stimulated and fostered within our organizations and communities. The fundamental thesis of the book is that the entrepreneurial process is not a linear progression from novel idea to successful innovation, but is an iterative series of experiments, where progress depends on the persistence and resilience of the individuals involved, and their ability and to learn from failure as well as success. From this premise, the authors argue that the ideal environment for new venture creation is a form of “experimental laboratory,” a community of innovators where ideas are generated, shared, and refined; experiments are encouraged; and which in itself serves as a test environment for those ideas and experiments. This environment is quite different from the traditional “incubator,” which may impose the disciplines of the established firm too early in the development of the new venture. Featuring case examples of start-ups across a wide spectrum of industries, from Wikipedia to Ryanair, the authors explore the qualities of successful innovation, including a high tolerance of risk and unpredictability and commitment to building knowledge enterprises that value intangible assets. This volume is a clarion call to those in academia, enterprise, and government who seek to work together to promote innovation and entrepreneurship, with a stark message for academic institutions: engage or be left behind.
Exploring The Culture Of Open Innovation
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Author : Piero Formica
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-06
Exploring The Culture Of Open Innovation written by Piero Formica and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-06 with Business & Economics categories.
Acclaimed entrepreneurship and innovation scholar Piero Formica, along with a strong and diverse cast of international contributors, explore the world of Open Innovation in this volume.
Microsoft 2 0
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Author : Mary Jo Foley
language : en
Publisher: John Wiley & Sons
Release Date : 2008-05-05
Microsoft 2 0 written by Mary Jo Foley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-05 with Business & Economics categories.
Presents an analysis of Microsoft's future without Bill Gates, evaluating the prospects of the company keeping up with technological innovations and remaining a market leader against an increasing number of competitors.