Online Marketing Handbook
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The Digital Marketing Handbook
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Author : Robert W. Bly
language : en
Publisher: Entrepreneur Press
Release Date : 2018-04-17
The Digital Marketing Handbook written by Robert W. Bly and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
The Small Business Online Marketing Handbook
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Author : Annie Tsai
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-28
The Small Business Online Marketing Handbook written by Annie Tsai and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with Business & Economics categories.
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
The Digital Marketing Handbook
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Author : Simon Kingsnorth
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-01-03
The Digital Marketing Handbook written by Simon Kingsnorth and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
The Digital Marketing Handbook
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Author : Alice Benham
language : en
Publisher: Hachette UK
Release Date : 2024-06-20
The Digital Marketing Handbook written by Alice Benham and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-20 with Business & Economics categories.
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic
Online Marketing Handbook
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Author : Daniel S. Janal
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1995
Online Marketing Handbook written by Daniel S. Janal and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
For marketers and advertisers, the Internet offers a rapidly growing market of over 30 million potential customers who are highly educated, computer literate, and affluent. This book offers all the essential information you need to become an online advertiser--from strategies for using this new medium effectively to the social and legal issues involved.
Online Marketing Handbook
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Author : Daniel S. Janal
language : en
Publisher:
Release Date : 1998-03-06
Online Marketing Handbook written by Daniel S. Janal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-06 with Business & Economics categories.
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
Cambridge Marketing Handbook Digital
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Author : Terry Nicklin
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
Cambridge Marketing Handbook Digital written by Terry Nicklin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.
Secret Online Marketing Handbook For Business Owners
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Author : Josh Tracy
language : en
Publisher:
Release Date : 2012-11-01
Secret Online Marketing Handbook For Business Owners written by Josh Tracy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-01 with categories.
Ever tried creating a website for your business that tried to get customers but didn't get any results? Ready to uncover the knowledge, the tools, and the tactics used to build sites that get you customers in YOUR AREA? This jam packed guide gives you the pure facts, resources, websites, tools, and guides needed to create a website for yourself or hire someone credible for you! Inside you'll find... - The secrets and shocking discoveries from 3 years worth of work from an internet marketer dedicated to lead generation through websites! - 3 HIDDEN TECHNIQUES needed to dominate search engines like Google and get your pages found online WITHOUT having to pay for Adwords! - Systems for CONVERTING website visitors into clients you can reach! - A STEP-BY-STEP ACTION GUIDE to creating websites using a strict formula for success! - A HIRING GUIDE to bring in a person/company that actually knows whats their doing! - The EXACT TOOLS, websites, and desktop programs used by an internet marketer with 3 years of experience! SKIP 3 YEARS OF TRIAL AND ERROR! Buy Today!
Digital Marketing Like A Pro
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Author : Clo Willaerts
language : en
Publisher:
Release Date : 2022
Digital Marketing Like A Pro written by Clo Willaerts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Digital Marketing Management Second Edition
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Author : Debra Zahay
language : en
Publisher:
Release Date : 2020-05-30
Digital Marketing Management Second Edition written by Debra Zahay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-30 with categories.
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.