Online Communities
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Building Successful Online Communities
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Author : Robert E. Kraut
language : en
Publisher: MIT Press
Release Date : 2012-03-23
Building Successful Online Communities written by Robert E. Kraut and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-23 with Social Science categories.
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Virtual Communities
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Author : Jan Marco Leimeister
language : en
Publisher: M.E. Sharpe
Release Date : 2014-02-08
Virtual Communities written by Jan Marco Leimeister and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-08 with Business & Economics categories.
Written for both scholars and practitioners, this volume focuses on the design, management, use and impacts of Virtual Communities (VCs) from technological, social and economic perspectives. It brings together peer-reviewed research articles that give an in-depth review of the state-of-the-art practices, and also shows opportunities for research and practice in and around VCs.
Virtual Communities Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2010-10-31
Virtual Communities Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-31 with Social Science categories.
Covers the development, design, and utilization of virtual organizations and communities and the resulting impact of these venues.
Online Communities
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Author : Chris Werry
language : en
Publisher: Prentice Hall
Release Date : 2001
Online Communities written by Chris Werry and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Computers categories.
Comprises a variety of viewpoints regarding e-commerce, higher education through distance learning, democratization of universities, development of the Internet into a free universal encyclopaedia, community organization, etc.
The Lead User Influence In Online Communities A Gaming Community Example
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Author : Tobias Fritsch
language : en
Publisher: GRIN Verlag
Release Date : 2010
The Lead User Influence In Online Communities A Gaming Community Example written by Tobias Fritsch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Diploma Thesis from the year 2007 in the subject Business economics - General, grade: 1,3, Free University of Berlin, language: English, abstract: Due to the fast growing importance of the Internet one can observe a significant influence on all parts of the economy. The new Internet economy completely restructures given economic rules, not only because of the new opportunities, also because of the shifting power positions between customer and producer. One part of this new economy is the existence of online communities, these groups of users show a specific focus (mainly a common topic or interest) and with the increasing possibilities of communications, new social networks are created online. The online communities already have a large influence on the economic, because they offer various opportunities and many potential customers. This thesis focuses on a special aspect of online communities, the influence of lead users at the example of an online gaming community. Lead users often have needs that will be significant for the future market evolution, because the majority will also have them in the near future. At the example of the gaming market, lead users are often professional players with a serious game interest and a high motivation to further improve the games. Also the current status of other communities with a similar focus is evaluated. The approach in this thesis features a large scaled online questionnaire, which aims to identify the current needs of the players and pinpoints the significant influence of the lead users. Mainly with regard to the position of the lead users in the gaming market (they act as guides for casual players) this influence and the consequences for a potential online gaming community are evaluated. Furthermore each hypothesis is analyzed individually and discussed afterwards. The approach and the statistical evaluation are described in depth and discussed from a managerial perspective afterwards, in order to draw conclusions fo
Community 101
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Author : Robyn Tippins
language : en
Publisher: Happy About
Release Date : 2010
Community 101 written by Robyn Tippins and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Making an online community that grows and survives isn't easy. It takes planning, vision and dedication. Most companies aren't prepared to invest the time and manpower it takes to make it happen, and when their communities fail to prosper, they blame it on chance. But chance doesn't play a part in whether or not you respond to your community's needs. Successful online communities don't just happen, but with proper care and feeding your company can build a community that surpasses all of your expectations. If you are kind to the people who make up your community, you'll gain a sold-out customer base and your business will be the beneficiary of increased sales, increased loyalty and increased customer satisfaction. This book isn't intended to tell you what a community is, it will explain what a company can gain from a great online community and it will give you the education and tools you need to make it happen. This book is for anyone who wants to build a fantastic online community. From Product Mangers to Executives, from Entrepreneurs to Evangelists, anyone can make their company's community thrive. Community management isn't about trickery or contests, but about treating your community's members as if they matter to you. After reading this book, you have no excuse not to build your own thriving online community.
Web 2 0 User Generated Content In Online Communities
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Author : Timo Beck
language : en
Publisher: GRIN Verlag
Release Date : 2009-12-03
Web 2 0 User Generated Content In Online Communities written by Timo Beck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-03 with Business & Economics categories.
Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Hertfordshire (School of Management), language: English, abstract: Google paid 1.65bn for the acquisition of Youtube, Rupert Murdochs's News Corp. bought Myspace for 580m, and Holzbrinck fully took over Studivz.net for about 85m, to give just a few examples of recent Web 2.0 deals. What makes these so-called online communities so valuable? The answer to this question may be surprising: The deployed technologies are more or less the same as 6 years ago, but what all these new sites share is a new approach to creating things: "user-generated content", in the jargon. The Internet is no longer about corporations telling users what to do, think or buy; it is about the content people create themselves. Participation, not publishing, is the keyword. This development is particularly interesting for corporations which have noticed the importance and potential of the "do-it-yourself Web" as both a strategic marketing tool and a source of valuable information about consumer preferences and opinions. Tomorrow's consumers will no longer be interested in what companies say about their products and services, they will rely on opinions of other "normal" people. Chris Anderson, chief editor of Wired Magazine, states: "Your brand is what Google says about it. Not what you say about it". Corporations which have spent huge amounts of money on questionable market research projects in the past can get even better information for free in the future, as consumers and interested users exchange experiences and opinions about brands and products in online discussion forums anyway. As a result, marketing activities and product offers can be customized by gathering, processing and analyzing information about consumer preferences - it remains to be seen which companies will exploit these new opportunities and which will not. Very little is known about the factors that influence the content production.Often online communities fail because participation drops to zero - and nobody knows why. In order to maximize the participation level and, thereby, the benefits that can be drawn from their contributions, it is important to examine what drives people to produce content. Therefore, this thesis aims to identify the most important factors that influence the level of user-generated content production in online communities. More specifically, a comprehensive framework of the relevant determinants will be proposed and tested on an empirical basis. The results are supposed to serve as a guideline for researchers and community operators in the future.
Community Building On The Web
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Author : Amy Jo Kim
language : en
Publisher: Peachpit Press
Release Date : 2006-07-19
Community Building On The Web written by Amy Jo Kim and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-19 with Computers categories.
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
Building Power Safety And Trust In Virtual Communities
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Author : Darwish, Dina
language : en
Publisher: IGI Global
Release Date : 2024-09-27
Building Power Safety And Trust In Virtual Communities written by Darwish, Dina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-27 with Computers categories.
Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population’s daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand.
Encyclopedia Of Community
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Author : DAVID LEVINSON
language : en
Publisher: SAGE
Release Date : 2003-06-30
Encyclopedia Of Community written by DAVID LEVINSON and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-30 with Business & Economics categories.
Click ′Additional Materials′ for downloadable materials and samples "Incredibly, this is the first encyclopedia to focus on community as concept and experience, so stands alone in its field as the one title any library must buy to cover this topic. Essential for all readerships."--CHOICE"A timely, comprehensive, and very welcome overview of a rich and rapidly growing field of inquiry."--Robert D. Putnam, Professor at Harvard University and author of Bowling Alone "With every passing minute, it becomes more and more apparent that our world is one community. The Encyclopedia of Community serves as recognition of this trend and as a needed resource. The four-volume set not only explains the emerging buzz words of community such as ′social capital′ or ′civic engagement′ but also tells many stories of community institutions that work, such as public libraries." --Sarah Ann Long, Past President, (1999-2000) American Library Association "As we yearn to connect with our fellow citizens during these uncertain times, we have a unique moment to encourage greater participation in our democracy and reinvigorate our communities. The Encyclopedia of Community provides a timely, diverse array of theories and practices that will help citizens understand the value of engaging together to make the critical choices that enrich the way we live, learn, work and govern in our local communities. The Encyclopedia deserves a prime spot in the libraries, homes, and offices of all communities that want to invest in a brighter future for their residents and their children."--Nancy Kranich, Past President of the American Library Association, whose presidential theme was "Libraries: The Cornerstone of Democracy" (2000-2001) "American politicians often pair the word ′community′ with the word ′freedom′ to describe our basic values. Yet, though used constantly, the word community is defined in widely different and contested ways. Most people like the idea of community, but some intellectuals worry that it might imply collectivism. The great value of this new Encyclopedia is that it gives readers a chance to sample the many uses of the term and gain clarity about the issues at stake. It is a major contribution to a more coherent understanding of this fundamental idea."--Robert Bellah, Professor of Sociology, Emeritus, University of California, Berkeley and co-author of Habits of the Heart SAGE Publications is proud to announce the Encyclopedia of Community, a major reference work that summarizes the many fascinating and important concepts of a global topic. Community itself is a concept, an experience, and a central part of being human. Whether the reader is a student, researcher, or professional in the field of psychology, sociology, or even economics, this three-volume work will provide the necessary definitions of community beyond traditional views. Arranged in an A-to-Z fashion, the Encyclopedia can also be viewed topically via a Reader′s Guide. This allows for interdisciplinary "compare and contrast" among topics such as types of communities, social capital, technology, urban life, politics and law, community design, and global studies. Edited by the award-winning team at Berkshire Reference and assisted by an editorial board of world-renowned scholars, the Encyclopedia of Community will prove to be one of the most widely used reference works in your collection. Key Features: * 500 signed articles * 3 volumes * 2000 pages * Reader′s Guide * Master bibliography * 250 sidebars Appendices: * Resource Guides * Master Bibliography * Libraries Build Community * Libraries and Popular Culture