Once Upon An American Dream

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Once Upon An American Dream

Once Upon An American Dream written by Andrew Lainsbury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans—such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.

Once Upon An American Dream

Once Upon An American Dream written by Andrew David Lainsbury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.

American Dream

American Dream written by Jim Villani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Literary Collections categories.

America History And Life

America History And Life written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Canada categories.

Article abstracts and citations of reviews and dissertations covering the United States and Canada.

What Happened To My American Dream

What Happened To My American Dream written by Stefan Adam and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04 with Biography & Autobiography categories.

For millions of people seeking better lives, the ideal we call "The American Dream" continues to be the ultimate goal. At an early age, author Stefan Adam longed for freedom in America, far away from the crushing rule of communism in his native Romania. After years of struggle and sacrifice, Stefan realized his dream of coming to America and building that dream. This true story unfolds, through good times and bad, with insightful observation of American society and a never-ending desire to understand what makes it great...its people, culture and politics. The story begins on the shores of Romania's Black Sea where 12-year-old Stefan first dreams of finding freedom and a better life in America, far away from the dark clutches of communism. Years later, that dream blossoms, along with Stefan's love for his high school sweetheart and future wife, Michaela. Together they embark on a journey to make their American Dream come true, and after years of hard work that dream comes into a full blossom. Readers who come along for the ride will experience the wonder and awe of discovering America through their eyes. But as time goes by, the promise of that dream begins to fade. Could it be that corporate greed and political arrogance were eroding the foundation on which this great nation was built? Is this another Roman Empire...a great civilization doomed to fall under the weight of its own power, greed and corruption? Their struggles exemplify what it means to fight for freedoms that are so often taken for granted and never to give up hope because, in the end, it is not just the story of Stefan and Michaela's American Dream. It's everyone's American Dream to nurture and protect. What Happened To My American Dream? is a very personal story of hopes and dreams and what happens when those dreams are threatened. Told in a straightforward, conversational style, is a touching tale that anyone who has ever longed for a better life will easily relate to. It is written by an ordinary citizen who came to this country under extraordinary circumstances. What Happened To My American Dream? serves as a reminder that safeguarding the American Dream is the responsibility of everyone who has the privilege of calling this great country home.

Brotherhood Of Locomotive Engineer S Monthly Journal

Brotherhood Of Locomotive Engineer S Monthly Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1875 with Locomotive engineers categories.

The Gospel And The American Dream

The Gospel And The American Dream written by Bruce Leon Shelley and has been published by Multnomah Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Religion categories.

Progressive Architecture

Progressive Architecture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Architectural drawing categories.

Book Review Index

Book Review Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Books categories.

Every 3rd issue is a quarterly cumulation.

The American Educational Monthly

The American Educational Monthly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1871 with Education categories.