New Product Development For Dummies

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New Product Development For Dummies

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Author : Robin Karol
language : en
Publisher: John Wiley & Sons
Release Date : 2007-05-07

New Product Development For Dummies written by Robin Karol and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-07 with Business & Economics categories.

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Product Management For Dummies

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Author : Brian Lawley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-05

Product Management For Dummies written by Brian Lawley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Business & Economics categories.

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Information Communication Technologies And Globalization Of Retailing Applications

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Author : Rajagopal
language : en
Publisher: IGI Global
Release Date : 2009-01-01

Information Communication Technologies And Globalization Of Retailing Applications written by Rajagopal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.

Nontimber Forest Products In The United States

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Author : Eric T. Jones
language : en
Publisher:
Release Date : 2002

Nontimber Forest Products In The United States written by Eric T. Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

A quiet revolution is taking place in America's forests. Once seen primarily as stands of timber, our woodlands are now prized as a rich source of a wide range of commodities, from wild mushrooms and maple sugar to hundreds of medicinal plants whose uses have only begun to be fully realized. Now as timber harvesting becomes more mechanized and requires less labor, the image of the lumberjack is being replaced by that of the forager. This book provides the first comprehensive examination of nontimber forest products (NTFPs) in the United States, illustrating their diverse importance, describing the people who harvest them, and outlining the steps that are being taken to ensure access to them. As the first extensive national overview of NTFP policy and management specific to the United States, it brings together research from numerous disciplines and analytical perspectives-such as economics, mycology, history, ecology, law, entomology, forestry, geography, and anthropology—in order to provide a cohesive picture of the current and potential role of NTFPs. The contributors review the state of scientific knowledge of NTFPs by offering a survey of commercial and noncommercial products, an overview of uses and users, and discussions of sustainable management issues associated with ecology, cultural traditions, forest policy, and commerce. They examine some of the major social, economic, and biological benefits of NTFPs, while also addressing the potential negative consequences of NTFP harvesting on forest ecosystems and on NTFP species populations. Within this wealth of information are rich accounts of NTFP use drawn from all parts of the American landscape—from the Pacific Northwest to the Caribbean. From honey production to a review of nontimber forest economies still active in the United States—such as the Ojibway "harvest of plants" recounted here—the book takes in the whole breadth of recent NTFP issues, including ecological concerns associated with the expansion of NTFP markets and NTFP tenure issues on federally managed lands. No other volume offers such a comprehensive overview of NTFPs in North America. By examining all aspects of these products, it contributes to the development of more sophisticated policy and management frameworks for not only ensuring their ongoing use but also protecting the future of our forests.

Tech Engineering News

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Author :
language : en
Publisher:
Release Date : 1930

Tech Engineering News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1930 with Engineering categories.

Lean Rapid And Profitable New Product Development

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Author : Robert G. Cooper
language : en
Publisher: Stage-Gate International
Release Date : 2009-03-06

Lean Rapid And Profitable New Product Development written by Robert G. Cooper and has been published by Stage-Gate International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-06 with Business & Economics categories.

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Paper Technology

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Author :
language : en
Publisher:
Release Date : 2005

Paper Technology written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Paper industry categories.

Railway Age

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Author :
language : en
Publisher:
Release Date : 1946

Railway Age written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Railroads categories.

Annual Report Of The Secretary Of The Board Of Agriculture

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Author : Massachusetts. State Board of Agriculture
language : en
Publisher:
Release Date : 1875

Annual Report Of The Secretary Of The Board Of Agriculture written by Massachusetts. State Board of Agriculture and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1875 with Agriculture categories.

Qantas Airways Australia

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Author :
language : en
Publisher:
Release Date : 1969

Qantas Airways Australia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Airlines categories.