Netnography Unlimited

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Netnography Unlimited

Netnography Unlimited written by Robert V. Kozinets and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Business & Economics categories.

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.

Developments In Marketing Science

Developments In Marketing Science written by Academy of Marketing Science and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.

Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.

Digital Nomad Lifestyle In Dahab Egypt Current Development On The Job Market

Digital Nomad Lifestyle In Dahab Egypt Current Development On The Job Market written by Mohamed Abdelhady and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-28 with categories.

Master's Thesis from the year 2020 in the subject Sociology - Work, Profession, Education, Organisation, grade: 1,3, University of Applied Sciences Fulda, language: English, abstract: This research paper is a journey into the digital nomads' world in Dahab, Egypt, and aims to reveal their imaginations and ideologies, identify their attributes, and analyze their community's enhancement to their professional improvement. Data were gathered during a three-month field study, relying on an online survey, including a questionnaire, six interviews, and a netnography research method. In a world where technology is increasingly intertwined with everyday life and work, the traditional profession is fading into the background, while the digital age is unleashing unlimited opportunities and changes in our working, playing, and living ways. Thus, more people adopt the digital nomad lifestyle to reach their personal and professional goals, heading to various innovation hubs worldwide, especially in Asia. Consequently, it has led to increased digital nomadism phenomenon studies; however, none of them addressed the phenomena in the Middle Eastern countries as innovation hubs. Hence, given that Egypt is one of the most capable digital nomads' host countries in the Middle East with excellent weather and fascinating history, a reasonable cost of living, and developed sharing economy sectors, especially Dahab city, it is worthy of examining the phenomenon in Dahab, Egypt and tracking its existence.