Narrative Advertising Models And Conceptualization In The Digital Age

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Narrative Advertising Models And Conceptualization In The Digital Age

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Author : Y?lmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2017-02-01

Narrative Advertising Models And Conceptualization In The Digital Age written by Y?lmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-01 with Business & Economics categories.

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Handbook Of Research On Narrative Advertising

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Author : Yilmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2019-06-28

Handbook Of Research On Narrative Advertising written by Yilmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-28 with Business & Economics categories.

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Digital Age

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Author : Linda Leveque Bennett
language : en
Publisher:
Release Date : 2007

Digital Age written by Linda Leveque Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Group work in education categories.

Brand Storytelling In The Digital Age

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Author : S M A Moin
language : en
Publisher: Springer Nature
Release Date : 2020-10-26

Brand Storytelling In The Digital Age written by S M A Moin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with Business & Economics categories.

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Business Periodicals Index

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Author :
language : en
Publisher:
Release Date : 2008

Business Periodicals Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business categories.

Library Information Science Abstracts

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Author :
language : en
Publisher:
Release Date : 2008

Library Information Science Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Information science categories.

Internet World

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Author :
language : en
Publisher:
Release Date : 2001

Internet World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Computer networks categories.

Communication Arts

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Author :
language : en
Publisher:
Release Date : 2008

Communication Arts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Commercial art categories.

21st Century Communication

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Author : William F. Eadie
language : en
Publisher:
Release Date : 2009

21st Century Communication written by William F. Eadie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Communication categories.

Via 100 chapters, this set highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. --from publisher description.

Future Cinema

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Author : Zentrum für Kunst und Medientechnologie Karlsruhe
language : en
Publisher: MIT Press (MA)
Release Date : 2003

Future Cinema written by Zentrum für Kunst und Medientechnologie Karlsruhe and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Design categories.

This book, which accompanies an exhibition organized by the ZKM Institute for Visual Media, explores the history and significance of pre-cinema and of early experimental cinema, as well as the development of the unique theaters in which "immersion" evolved. 1,000 illustrations.