Multimodality And Identity
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Multimodality And Identity
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Author : Theo van Leeuwen
language : en
Publisher: Routledge
Release Date : 2021-07-28
Multimodality And Identity written by Theo van Leeuwen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-28 with Language Arts & Disciplines categories.
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
Multimodal Theory And Methodology
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2020-02-18
Multimodal Theory And Methodology written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Language Arts & Disciplines categories.
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.
Multimodality Meaning And Institutions
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Author : Markus A. Höllerer
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-12-06
Multimodality Meaning And Institutions written by Markus A. Höllerer and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Business & Economics categories.
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
New Discourse On Language
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Author : Monika Bednarek
language : en
Publisher: A&C Black
Release Date : 2010-02-14
New Discourse On Language written by Monika Bednarek and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-14 with Language Arts & Disciplines categories.
Martin and Bednarek address the need for innovative analyses of multi-modal discourse, identity and affiliation within functional linguistics.
Relational And Multimodal Higher Education
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Author : Nataša Lacković
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Relational And Multimodal Higher Education written by Nataša Lacković and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Language Arts & Disciplines categories.
This book proposes a relational turn in higher education by conceptualizing knowledge and pedagogy as relational and multimodal, analyzed through three dimensions of relationality: social, technological, and environmental. The volume draws on interdisciplinary approaches that make a case for integrating these interconnected and distinct dimensions in higher education theory and practice. Its novelty lies in combining such a variety of perspectives with Peircean semiotics to explore what it means to learn and live relationally. It emphasizes the importance of critical reflection, rooted in an environmental understanding of knowledge and digital media. This approach integrates materiality, place, and space in higher education, positioning caring, critically reflective and imaginative interactions and interpretations as central for knowledge growth. The volume features practical case studies of relational pedagogy through dialogues with diverse higher education practitioners, which embrace expression and creation through more than one dominant modality of communication and being. The book envisions students and educators as relational agents, with relational awareness and responsibility, aware of their multimodal identities. It highlights how a relational multimodal paradigm can serve as a way forward for universities to address global challenges concerning social, (post)digital, and environmental futures. This innovative book will be of interest to scholars, students, teachers, and policymakers in higher education, semiotics and multimodality, as well as postdigital, sociomaterial and futures studies.
Multimodality And Time
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Author : Theo Van Leeuwen
language : en
Publisher: Routledge
Release Date : 2025
Multimodality And Time written by Theo Van Leeuwen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with History categories.
This ground-breaking book brings together the work of leading theorist, Theo van Leeuwen, on time-based multimodal forms of communication including speech, music, and film. With chapters on the fundamental meaning-making role of rhythm, time in music, time in film, the representation of time and timing in language, and the visualization of time, this book offers a comprehensive approach to the subject that supplements the author's earlier work on visual communication. This book is richly illustrated with examples, including analyses of time management texts, everyday interactions such as waitressing in a restaurant, classic and contemporary films, television crime series and documentaries, a wide variety of kinds of music, online educational software, and SmartArt templates for the diagrammatic representation of time-based practices. Every chapter also includes questions and exercises to reinforce and extend learning. Written in an accessible style, it will be essential reading for students, teachers, and researchers in the field of multimodal communication, whether in communication studies, media studies, or linguistics.
Identity In Inter Action
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Author : Sigrid Norris
language : en
Publisher: Walter de Gruyter
Release Date : 2011
Identity In Inter Action written by Sigrid Norris and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Language Arts & Disciplines categories.
This monograph proposes a new theoretical and methodological perspective on identity called multimodal interaction analysis (Norris 2004). While many discourse studies analyze spoken language, this book moves from discourse analysis to multimodal discourse analysis. The author illustrates this new perspective through extended ethnographic study of two women living in Germany.
Multimodality In Corporate Communication
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Author : Giuliana Garzone
language : en
Publisher: Franco Angeli
Release Date : 2007
Multimodality In Corporate Communication written by Giuliana Garzone and has been published by Franco Angeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.
Del volume: This volume explores the impact of new multi-modal technologies on corporate communication. Their spread has enabled companies to enact more effective interpersonal and inter-organizational communication and en-hance all forms of communication that contribute to corporate image-building and promotion, not only in the business environment proper but also in marketing activities and in relations with customers, investors and other stakeholders. Taking an essentially discursive perspective, the papers in this volume analyse a range of "traditional" as well as emerging genres, from press releases to blogs, from financial reports to newsletters. They identify the changes in discursive identities that are specifically connected with increasing recourse to multi-modality in communication, also account-ing for their effects in terms of textual strategies, rhetorical practices and language use. Special attention is given to the theoretical issues raised by the pervasive use of multi-modality and its implications for the semiotics of corporate communication.
Discourse And Identity On Facebook
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Author : Mariza Georgalou
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-12-27
Discourse And Identity On Facebook written by Mariza Georgalou and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-27 with Computers categories.
Social network sites are dynamic online socio-cultural arenas which give users ample and unprecedented opportunities for self-presentation through the meshing of language with other semiotic modes. With a focus on Facebook, one of the most widely-used online social network sites, this open access book brings together ideas and concepts related to language online, multimodality, and identity through five topical issues. These include place, time, profession and education, stance-taking, and privacy. The book features a discourse-centred online ethnography that provides authentic verbal and multimodal Facebook posts in both Greek and English . These are complemented with insights from interviews with Facebook participants. The examples bring to life various engaging instances of self- and other-presentation on Facebook identifying the ways in which users can: - locate themselves in terms of place and time; - announce activities, share and broaden their expertise and buttress solidarity among colleagues and fellow students; - communicate emotions, tastes, thoughts, opinions and assessments; - control the flow of textual information on their Facebook profiles to secure their privacy. Focusing on discourse manifestations of identity, this book also shows how Facebook can function as a space for vernacular literacy practices, a silo of relationships, a digital memory bank, a research tool, a knowledge forum, a cardiograph of a society, and a grassroots channel. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.
Genre Practices Multimodality And Student Identities
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Author : Robert James Gray
language : en
Publisher:
Release Date : 2022
Genre Practices Multimodality And Student Identities written by Robert James Gray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
This book offers a novel framework for describing and understanding student identity via the central concept of "genre practices", developed through an empirical focus on multimodality within the genre of English as a medium of instruction (EMI) undergraduate presentations. The author draws on interviews with undergraduate psychology students and recordings of their presentations to argue that by engaging in the multimodal practices of classroom presentations, presenters (re)produce both the genre and their identities as students. The resulting theory of student identity is widely applicable to tertiary settings, and the methodology described is applicable to the study of practices and identity in a range of other classroom genres. The book will therefore be of interest not only to researchers in EMI and TESOL settings, but also any tertiary-level educational practitioners whose courses include presentations.